Sujay Kar

Torrance, California, United States Contact Info
4K followers 500+ connections

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About

“Recognized as top 100 AI influencers “ by AIM Media
A Senior Data Analytics Executive…

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Experience & Education

  • DTC/ Ecommerce /AI

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Courses

  • Electrical engineering

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Projects

  • Marketing Multitouch attribution

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    Partner with multiple platforms including Facebook to execute on a person based multi touch ( across devices) attribution that enables Marketing team to drive optimization decisions based on true CPA as an actionable metric across digital / offline channels.

  • Media optimization algorithm

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    Build algorithm to optimize the best creative to be displayed for the customers through AD servers like double click .
    The algorithm will choose thousands of creative and apply right weights based on optimization algorithm and probabilistic models .

  • Enterprise DW for GE TFS

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    Build organization wide enterprise data warehouse for all departments ( Operations,asset management,finance,risk ). This was a critical initiative to drive analytics and data driven decisions for the organization .This initiative helped organization to have deeper insights on their business life cycle and touch points ,where organization was able to make more informed decision. Also, this helped to control risks and frauds.

    Other creators
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    • dba
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Honors & Awards

  • Leadership award

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  • Leadership Award

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