As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client and internal brand revenue growth. Your role involves a dynamic mix of analyzing advertising data to unlock new winning angles, collaborating closely with creators and production teams to create impactful direct response scripts, shotlists, and finished video ads/ static images, all under the oversight and direction of your Strategy Lead.
We take our application process seriously, ensuring that only the most committed candidates are accepted. Please carefully review the job description and ensure that this opportunity aligns with your goals and interests.
About Dsrupt:
Dsrupt Media is a fast-paced, growth-oriented company driven by the principles of working hard and producing results. We have a client-facing side where we work with consumer goods brands to help them scale with cutting-edge ad creative, and Dsrupt Brands where we are growing our own internal brand. We strive to create meaningful partnerships with world-class brands and products that drive significant impact to people across the United States. Joining Dsrupt Media means playing a crucial role in making the world a better place by providing excellent customer service that supports our innovative products and services.
Responsibilities:
With oversight from your Strategy Lead, you will create performance ads that convert to client and internal revenue growth by:
Utilizing data, research, and creative insights to formulate effective creative strategy
Analyzing data in platforms like Meta Ads Manager and TikTok Ads Manager
Performing consumer, product, and competitor research using basic tools/resources
Collaborating with creators, production team, and editors to produce videos, overseeing the entie process of your ad idea come to life in the way you envisioned it
Creator outreach and management
Writing scripts, copy, shotlsits, and creative briefs for video and static image ads
Ensuring visuals match creative strategy outlined for the ad
Giving feedback that aligns to the creative strategy of the ad
Executing on feedback given by your Strategy Lead
Analyzing the results of creative tests and utilizing this analysis to iterate
With oversight from your Strategy Lead, responsible for weekly strategic account planning for 1-3 clients
Identifying top-performing concepts within accounts using data and creative analysis
Identifying effective concepts/trends in the social media ecosystem
Continuously optimizing ad strategy and uncovering documenting what works for a certain brand and what does not work. Drawing conclusions to implement into the next round of creative.
Required Skills And Qualifications:
3-5 years of paid social and direct response marketing experience (work/writing samples are a big plus)
Able to learn from training/examples and quickly execute new skills
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
Strong collaborative skills, working effectively with team members across various departments.
Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
Ability to manage time efficiently and organize tasks based on urgency.
High level of urgency in executing tasks and achieving results.
Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
Deep understanding of conversion-driven creative.
Experience with VSL’s is a bonus
Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Application Process
To help us initially assess your suitability for this role, please answer the following questions:
What were your previous role and responsibilities, and how long did you work with your most recent employer?
Can you provide examples of successful scripts or campaigns you've written/completed in the past?
How do you handle feedback and revisions during the creative process?
Describe a time when you had to meet tight deadlines for a project. How did you manage your time and ensure quality?
What is your creative process for writing scripts, and what software or tools are you proficient in for scriptwriting and ad creation?
Have you worked with any specific industries or target demographics in your previous roles? If so, which ones?
What products or services have you had trouble selling, and how did you approach these challenges?
Where do you see yourself excel as a writer, and how do you incorporate storytelling techniques into your ad campaigns?
Where do you find inspiration for your ad concepts and angles, and how do you stay updated with industry trends and changes in advertising strategies?
Can you share a challenging project you've worked on and how you overcame obstacles to deliver results?
In what ways do you measure the success of your advertising campaigns, and what metrics do you prioritize?
Describe a situation where you had to collaborate with a team or other departments to achieve a common goal. What was your role, and how did you contribute?
What is your strategy for deciding which new angles to test for a given brand/product?
Have you ever created shot lists attached to a script you have written? If so, can you provide an example of one that performed well?
How to Apply:
If you meet the above requirements and are passionate about creating impactful video ads, we would love to hear from you.
To ensure your application is considered, please include the word (in caps letter) "UGC" in your subject line so we know you’ve thoroughly reviewed the job description.
Additionally, applicants are required to submit a brief video introducing themselves and articulating why they are an ideal match for this role.
Completion of the provided personality test is also mandatory. www.16personalities.com/free-personality-test
Please provide an example of 1 or more ads you’ve brought to life from concept, to script, to shot listm to overseeing the edit to completion. We want to see any winning concepts/scripts/shotlists, or final video products you are responsible for. Please tell us about them.
What We Offer:
Competitive salary and benefits.
Performance-based incentives: Earn bonuses for videos that meet or exceed specific performance metrics (e.g., conversion rates, engagement rates).
Opportunity to work with a dynamic and innovative team.
Remote work flexibility.
Professional growth and development opportunities.
P.S. Be sure to answer these questions authentically, as we can detect responses generated by ChatGPT.
Thank you and we look forward to meeting with you!
Employment type
Full-time
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