Location: On-Site (Offices in Rocklin and Citrus Heights, CA)
Our fun and friendly dental offices are seeking a strategic, motivated, and outgoing Marketing Director to enhance our growth strategy and marketing goals/initiatives. The Marketing Director’s responsibilities will include producing promotional events and materials, creating content for social media, brainstorming ways to attract patient involvement in various company offerings, and ensuring rewarding experiences for patients and staff alike. Our ideal candidate can interpret patient behavior and suggest creative ways to increase brand awareness and engagement. If you have a passion for people, creating fun experiences, content creation, and marketing, we want to meet you!
Qualifications:
Strong written and verbal communication skills
Knack for creating aesthetically pleasing and engaging content
Excellent interpersonal skills for representing company on-site, in public, and online
Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
Experience designing and implementing successful marketing campaigns
Able to identify and analyze market trends and adapt marketing strategy accordingly
Insights into Google's role in acquiring new patients
Adept in SEO strategies
Extensive knowledge of traditional and digital marketing tools including social media platforms and task management systems
“Go getter” mentality/takes initiative
Outgoing and communicative
2+ years of marketing experience
Higher education in marketing, communications, social sciences, or related field preferred
Responsibilities Include:
Conceive and implement ideas on how to recognize and engage with our staff and patients. Enhance the FUN in our practices!
Produce, edit, and proof digital content, including for social media, according to a content schedule
Collaborate routinely with internal leadership and staff to ensure projects are fully planned and executed
Prepare reports by collecting and analyzing KPIs and present to management
Coordinate internal and external outreach for company services, philanthropy, events, reward systems, and referrals
Organize photo and video shoots highlighting the company’s efforts in employee engagement and community outreach
Contribute to a welcoming environment for staff and patients through positive interactions
Ensure office presentation is clean, engaging, and welcoming (utilizing seasonal décor, prizes, marketing materials, whiteboards, flyers, etc.)
Identify areas of opportunity considering patient trends and industry landscape and adapt marketing strategy accordingly
Assess the effectiveness of marketing strategies based on new patient acquisition and adjust strategies as needed
Optimize website functionality and track visitor engagement through click monitoring and site traffic analysis
Drive to various locations within the Greater Sacramento Area to disperse marketing materials
Monitor and engage in all established online platforms (review forums, social media, etc.). Respond to/engage with patients and bring to management’s attention as needed
Directs small team of in-office staff members
Maintain and promote calendar of events and celebrations to boost employee and patient engagement in collaboration with HR and designated staff (birthdays, anniversaries, special events, tours, etc.)
Physical Requirements:
Prolonged periods of standing, leaning, bending, and reaching
Must be able to lift up to 15 pounds at times
Dexterity of arms, hands, and fingers
Excellent visual and hearing acuity
Our office provides the following:
Paid Sick Leave
Paid vacation
Medical, vision, and life insurance
Dental benefits
401(k)
Exciting team and community events
*Starting pay $25-$32/hr depending on qualifications
Powered by JazzHR
15OmBB3opa
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
Referrals increase your chances of interviewing at Smile Island Pediatric and Adult Dental Group by 2x