VP, Head of Brand Strategy

At Customers Bank, we believe in working hard, working smart, working together to deliver memorable customer experiences and having fun. Our vision, mission, and values guide us along our path to achieve excellence. Passion, attitude, creativity, integrity, alignment, and execution are cornerstones of our behaviors. They define who we are as an organization and as individuals. Everyone is encouraged to have personal development plans. By doing so, our team members are on their way to achieve their highest potential and be successful in their personal and professional lives.

Work location/type:

Are you ready to be part of something extraordinary? Customers Bank, with 15 years of rich history, is poised for an exciting transformation. Our newly appointed Chief Marketing Officer, a seasoned financial marketing leader, is assembling an all-star team. Together, we’ll redefine the landscape of Private Business Banking and elevate customer service to new heights. This is your chance to shape the future of our brand and leave an indelible mark. Join us on this exhilarating journey!

Responsibilities

As the Head of Brand, you will play an integral role in defining, shaping and driving Customers Bank’s overall brand strategy, identity, and positioning. Your responsibilities will include:

• Brand Development and Positioning:
• Driving thoughtful brand evolution to craft new positioning that infuses the brand with an elegant, inspired and inspiring personality, distinguishes Customers Bank from competitors, and fully embodies luxury brand qualities.
• Ensuring a consistent look and feel and tone and voice for the brand across all touchpoints and expressions.
• Collaboration and Decision-Making:
• Working closely with marketing leadership.
• Making strategic decisions both independently and in conjunction with the Chief Marketing Officer.
• Collaborating with line of business leaders and occasionally with C-suite executives on new programs supported by brand and creative.
• Leadership Responsibilities:
• Guiding and managing creative, production, account service, and strategy, as well as creative agencies and freelancers.
• Educating members of the marketing team on brand principles and strategies.
• Communicating with executive leadership during the rollout of new brand concepts and designs.
• Embracing business challenges to lead the team in identifying creative solutions that continually Wow! our customers.
• Operational Considerations:
• Ensuring scalability by developing documented brand guidelines and systems.
• Requirements and Skills:
• Over 15 years of design experience in creative and in-house agencies,, including more than ten years in management roles
• Outstanding communication, presentation, and leadership abilities
• Proven and awarded expertise in selecting, evaluating, and shaping creative ideas
• Skilled in managing high-stakes client relationships and providing strategic guidance
• Demonstrated leadership in guiding creative teams and setting a strategic creative direction aligned with business goals
• Comprehensive knowledge and teaching ability in creative media, including techniques, production criteria, and brand and design principles
• Ability to nurture, motivate, and inspire both stakeholders and coworkers
• High level of personal and leadership maturity
• Strong references from clients, former colleagues, and creative teams previously led
• Bachelor’s degree in design
  
  

Customers Bank is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also provide “reasonable accommodations”, upon request, to qualified individuals with disabilities, in accordance with the Americans with Disabilities Act and applicable state and local laws.

Diversity Statement

At Customers Bank, we believe in working smart, working together, and having fun while delivering innovative solutions and memorable experiences for our customers. We are committed to the continual advancement of a culture which reflects the value we place on diversity, equity, and inclusion. We honor the diverse experiences, perspectives, and identities of our team members, and we recognize that it is their passion, creativity, and integrity that drives our success. Step into your future with us! Let’s take on tomorrow.