Augmented Reality Marketing
With Cathy Hackl
Liked by 638 users
Duration: 17m
Skill level: Intermediate
Released: 10/25/2021
Course details
Augmented reality (AR) can be a key tool in a marketer’s toolbox—and, importantly, it’s quickly becoming known as the “heart of the metaverse.” As consumer expectations shift rapidly, and a great number of people expect experiences that blend the digital with the virtual, this immersive technology is becoming a must-have, instead of a nice-to-have. However, many marketers remain unsure of how to start using it as well as how to design and launch an AR marketing strategy as they explore the metaverse landscape.
In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready to implement. Plus, she shows you how to measure the effectiveness of your campaign.
In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready to implement. Plus, she shows you how to measure the effectiveness of your campaign.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Edwin I. S.
Edwin I. S.
Branding, Digital Marketing and Analytics | Member of DMI, US | Studied at Christ University | AIRBUS-certified Creator | CIM Marketing Club Member |…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 1 quiz
- Learn on the go Access on tablet and phone
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