This course exceeded my expectations in teaching me how to engage effectively with executives in B2B sales. The strategies shared were not only insightful but also highly practical. I appreciated how the instructor broke down complex concepts into simple, actionable steps, making it easier for me to apply them in my sales interactions. The emphasis on building trust and understanding executives' perspectives has already made a noticeable difference in my approach. Overall, this course has equipped me with the confidence and tools to engage more meaningfully with decision-makers.
B2B Sales Strategy: How to Effectively Engage Executives
With Lisa Magnuson
Liked by 976 users
Duration: 39m
Skill level: Advanced
Released: 10/4/2022
Course details
Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over time. Top level decision makers only spend time with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strategic sales expert, shows you how to leverage win themes—the areas where your prospect's priorities overlap with the strengths of your offerings—to gain executive receptivity when selling in a B2B context.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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