Becker Professional Education’s Post

Listening to your fav podcasts just got better. Try out Pocket Casts, where you can skip chapters in episodes, sync your place across devices, and get access to super duper specific search tools (ya know, for that one guest in a podcast you don’t normally listen to). Get 50% off all annual plans now with the link: https://a8c.co/PocketCasts 🎧

Private podcasts are a big trend right now for online businesses. Here's how you can use one to convert more leads, increase course completion rates, and better onboard clients. Plus, the top platforms I recommend ⤵️ https://lnkd.in/gyhYmyz8

Did you know? Podcasts offer a powerful and engaging way to deliver information, providing convenience and flexibility for listeners to absorb valuable insights anytime, anywhere.

Is Your Podcast Prioritizing Value or Payments? Dustin Riechmann examines the ethical dilemma of charging guests to appear on podcasts, questioning whether prioritizing paying guests over those who bring real value serves the audience’s best interests. He emphasizes that podcast listeners come for genuine stories and insightful content, not just segments paid for by guests. For Dustin Riechmann, authenticity is key; audiences want to hear from voices that bring unique perspectives, not simply those with the ability to pay for exposure. This approach risks compromising trust and could alienate loyal listeners who expect substance over sponsored content. He suggests that focusing on value and authenticity will build stronger connections with listeners and maintain the podcast's integrity in the long run!

Constantly jumping from one book to the next or binge-listening to podcasts without taking action isn’t gaining knowledge—it’s information overload. True growth comes from applying what you learn. 📚🎧 #ActionOverInformation #GrowthMindset

How are you helping your podcast listeners handle the ‘Dishwasher Problem’? Your listeners are almost always doing something else when they listen to your podcast. Have a look at the stats in the image below! Think about how long you spend putting an episode together. And if a person is listening while walking the dog, sitting in traffic or emptying the dishwasher what are they retaining? Dare I say… not a whole lot? If they are not retaining it, there is no chance they are putting it into practice. This is a huge problem with learning. Hearing something once is almost a waste of time. If a piece of content meets the Von Restorff effect (being unique and novel enough that it sticks out) then it will be remembered. If it doesn’t meet the Von Restorff criteria then most of what your listeners hear is unfortunately in one ear and out the other. Need proof? What do you truly remember from the last podcast you listened to? And if you did recall something now think - would you have ever recalled it if you were not prompted here? You would probably be on to the next thing, never to be thought about again. And so it goes for your listeners with your content. How are you helping your listeners embed the knowledge you have provided.

In a world where trust is the most valuable currency for business, podcasts are the unsung heroes. But instead of launching a podcast and waiting for trust to build up naturally, we suggest taking an intentional and proactive approach. Take a look at the graphic for tips you can start implementing to build trust with your listeners. 👀

Podcasts are a fabulous way to learn, but it’s hard to take notes on things you want to remember. However, now there's a new tool called “Snipd” that solves this problem. Find out all about it in this episode. Go here to listen → https://buff.ly/3TjLHZ6

Constantly jumping from one book to the next or binge-listening to podcasts without taking action isn’t gaining knowledge—it’s information overload. True growth comes from applying what you learn. 📚🎧 #ActionOverInformation #GrowthMindset

Did you know there's a more efficient way to produce podcasts? Traditional methods can be costly and time-consuming, but with AI-driven processes, you can cut production time to just 15 minutes and save significantly on costs. This isn't just a boost in efficiency—it's a revolutionary way to connect with your audience.