12 Creative’s Post

"Always be brave. Always ask the questions." Karen Baines FCIM, Marketing Director at The Crown Estate, shares her best piece of advice for property marketers. For more advice from Karen, read our blog on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing

One of my favourite challenges as a brand consultant is creating a marketing campaign for the launch of something that is not yet available or which in this case has not yet been built.

Distinguishing a #downtown from the rest is the first step in marketing and branding what it has to offer. https://ed.gr/dxq9m

"Blog" is such an outdated term that downplays the endless potential of the format. What you create and put out as blog content is foundational to all the rest of your marketing. If you aren't sure where to start, start by making blogs. If you aren't sure how to do that, get in touch. The writing, photography, video, and graphics you use in blogs is useful for everything else too: advertisements, social media posts, documents to provide your sales team, and so much more. Foundational content for your company: that's what blogs become. They're amazing.

In the US, there are 20,000 cities, with 80% having populations under 10,000 inhabitants. Similarly, Denmark has only one metropolis and three cities with over 100,000 inhabitants, but 253 smaller cities or municipalities, including Kås, for example, with just 2,638 residents – and we mostly apply place marketing strategies that were developed and tested only by larger cities! It is time to research strategies for smaller places… If you want to read more on that: https://lnkd.in/dC5Me-Hw

Branding is your community’s personality. 👩🎨 Who you are. 🏘️ What you stand for. 💬 The face. The voice. The vibe. 🎭 Marketing is how you get the word out—attracting your ideal resident to come sign a lease at your community (or renew that lease). 📢 Branding + Marketing are not mutually exclusive. 🔄 Start with great branding. 🚀 Get there with great marketing. 🎯 AND Keep your momentum with consistency. (brand guidelines, yessss) 📚 Tell a better story for the people you want most to serve. 📖 It’s a competitive multifamily community world out there. 🌍 Find a way to shine that little beacon of yours. 💡 MORE 👇 https://lnkd.in/gi_yeGPH

✨ "In luxury real estate, it's not just about listing a home—it's about creating a captivating story and vision." ✨ 👉 Michael LaFido, Luxury Real Estate Broker, shares in Chapter 1 of Secrets of Top Luxury Agents why high-quality, visually stunning marketing is essential to meet the expectations of luxury buyers and sellers. 🚀 Ready to take your marketing to the next level? Learn how to create a vision that sells. Grab your FREE copy today! 📩

Have you ever wondered why we always seem to find the perfect tenant for your investment property…sometimes even before it hits the market? Let us share a little secret: (🤫) It’s all about having a smart strategy and a keen eye for detail. Here’s how we do it: 👉 Our secret weapon: We maintain an active tenant database. This means that the moment your property is coming up for lease, we notify tenants who are already looking for something just like it. We get the ball rolling before the "For Rent" sign is even up! 👉 Picture perfect marketing: We don’t just snap a few photos and call it a day. We use professional photography and 360-degree camera tours to showcase your property in its best light. Think of it as your property’s moment to shine. 👉 Irresistible listings: Our marketing text isn’t just about being too “textsy”, describing rooms and amenities. We craft it to spark interest and get the right tenants excited. The result? Higher quality tenants who are ready to call your property “home” for the long term. Also one thing to remember, long-term tenancies often mean less wear and tear, saving you money in the long run. So, when it comes to matching tenants with properties, we don’t just rely on luck. We rely on strategy, creativity, and a bit of tech magic. Ready to see how we can fill your property with a dream tenant? Send me a DM to chat!

How do you communicate the value of your marketing? Karen Baines FCIM, Marketing Director at The Crown Estate, shares the importance of being clear on your objectives. That way, even if you don't get it right, you can demonstrate what you've learned by running that campaign. Find out more on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing

Learn effective marketing strategies for your Boise rental properties. Our latest blog provides insights to help you attract the right tenants. (208) 806-1648 | www.208.properties