Sebastian Zenker’s Post

CITIES are different to country towns. People think differently. Your marketing needs to talk specifically to NDIS city people. If you're in SYDNEY or MELBOURNE or ANY LARGE city - then this is for you. Here's 6 CASE STUDIES of websites done well and poorly - for a city-style website.

"Always be brave. Always ask the questions." Karen Baines FCIM, Marketing Director at The Crown Estate, shares her best piece of advice for property marketers. For more advice from Karen, read our blog on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing

You know about City Branding Principles... lets just have a review: City branding is a strategic approach to enhance a city's image and attract residents, businesses, and tourists. Key principles include: 1. Authenticity: Reflect the unique culture, history, and values of the city to create a genuine and relatable brand identity. 2. Community Engagement: Actively involve local residents and stakeholders to ensure the brand resonates with the community and represents their interests. 3. Consistency: Maintain a unified message across all communications and marketing platforms to build a strong and recognizable city image. 4. Differentiation: Highlight what makes the city unique compared to others, emphasizing distinctive features and strengths. 5. Sustainability: Promote sustainable development practices to enhance the city’s appeal and ensure long-term growth and vitality. 6. Innovation: Embrace creative and forward-thinking strategies to showcase the city's dynamic and progressive nature. By adhering to these principles, cities can build a powerful and attractive brand that fosters economic growth and community pride.

How do you communicate the value of your marketing? Karen Baines FCIM, Marketing Director at The Crown Estate, shares the importance of being clear on your objectives. That way, even if you don't get it right, you can demonstrate what you've learned by running that campaign. Find out more on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing

One of my favourite challenges as a brand consultant is creating a marketing campaign for the launch of something that is not yet available or which in this case has not yet been built.

Your Living Partner for Life: Building Dreams Together Welcome to our home magazine, where we understand that a home is more than just a place—it's a living partner in your life's journey. Our mission is to inspire, guide, and support you in creating a space that not only reflects your unique style but also grows and evolves with you. Inspiring Spaces Dive into our expertly curated content that showcases the latest trends, timeless designs, and innovative ideas. From cozy apartments to sprawling estates, we bring you stories and insights that will ignite your imagination and help you envision the home of your dreams. Practical Advice Our team of experts provides practical advice on everything from interior design and home improvement to real estate tips and sustainable living. Whether you're a seasoned homeowner or just starting out, we offer valuable guidance to make your journey smoother and more enjoyable. Personal Stories Discover heartfelt stories from individuals and families who have turned their houses into homes. Their experiences and tips will resonate with you, offering both inspiration and practical solutions for your own space. Building Community, We believe that building dreams together means fostering a sense of community. Join our reader forums, attend our events, and participate in our social media channels to connect with like-minded individuals who share your passion for creating beautiful, functional, and welcoming homes. Your Partner in Every Step As your living partner for life, we are committed to being with you every step of the way. From the initial spark of inspiration to the final touches that make a house a home, we are here to support you in building the life you've always dreamed of. Your Living Partner for Life: Building Dreams Together isn't just a slogan—it's our promise to be a trusted companion in your journey towards creating a home that truly reflects your dreams and aspirations.

Property Week featured an article on our new whitepaper - the London Flex Brand Index recently. Read it here: https://lnkd.in/e9AdrEPD The London Flex Office Brand Index offers clear understanding and articulation of the sector and the 686 flex locations operated by 60 distinct brands across 22.5m sq ft. The index also sets out to provide marketers with a clearer idea of the actions they can take to maximise the impact of their work. We had to go back to the fundamentals, dissecting the DNA of London’s flexspace brands to find out what makes them successful. Analysing the ‘four Ps’ – place, price, promotion and product – for every location operated by flexspace brands with four or more in London and scoring them on this basis, we found the top brands to be WeWork, Regus, WORKSPACE, Fora and Runway East | B Corp Serviced Offices. Where does your brand rank? #Marketing #Brand #FlexOfficeIndustry #FlexOfficeExpert

The real success will come when other regions in NSW, in partnership with their councils and other layers of government, can start reflecting their regional brands as well.' https://hubs.li/Q02wtwyH0

Let's be real for a moment, although you may want to, you can't optimize one website for all cities in a county. But that doesn't mean you should not optimize it at all! Your homepage should be optimized for the main city or regional entity. And don't forget branding! Leaving your brand out of the homepage or relegated to a mere mention at the end will NOT help your site perform better.

Introducing mandi. A new vision in real estate marketing. #mandiAgency #RealEstateMarketing #RealEstateExcellence #InnovationInRealEstate #CanadianRealEstate #PropertyMarketing #RealEstateDevelopment #DigitalMarketing #Placemaking