3 Dots Design’s Post

Don’t aim for something that is not possible to reach. 𝗦𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲, 𝗯𝘂𝘁 𝗶𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵? Let's assume a company has a goal, but what needs to happen? When considering the sources of business growth, there are three main ways: • Get more customers. • Get customers to buy more often. • Get customers to buy more (or more expensive products or services). Now, let's look deeper at the objective. 𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗼𝗰𝗰𝘂𝗿? If we get more customers, where will they come from? Will we convert non-buyers into buyers or take customers from the competition? If we can get customers to buy more often, is it even possible? Is the product's lifetime flexible? Or does it mean they will buy in bulk? If we get customers to buy more, does it mean more expensive products or more products each time they buy? Going through scenarios like this helps to understand where the biggest potential lies, where to direct advertising, and whether the objective is achievable. Examples: 𝟭. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗿 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗶𝘃𝗲 𝗴𝗹𝗮𝘀𝘀𝗲𝘀 𝗶𝘀 𝗵𝗮𝗿𝗱, 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. 𝟮. 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗯𝘂𝘆 𝗺𝗮𝘁𝘁𝗿𝗲𝘀𝘀𝗲𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝗶𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴, 𝘀𝗼 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 #𝟯. 𝟯. 𝗖𝗮𝗻 𝗮 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗯𝗼𝘁𝘁𝗹𝗲 𝗼𝗳 𝘄𝗮𝘁𝗲𝗿 𝗯𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱, 𝗼𝗿 𝗰𝗮𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲 𝗺𝗮𝗱𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗶𝘁 𝗲𝗮𝗰𝗵 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲? Being detailed helps to guide other activities necessary to reach the objective. Advertising to get new customers is different from advertising to increase the lifetime value of existing customers. Being precise will make the advertising activities much more effective. 

Why Buyers Don’t Buy. How Remarketing Can Help. Sometimes, buyers visit your website but don’t make a purchase. This can happen for a few reasons: 1️⃣ They’re not sure - If they don’t fully understand the benefits, they may hesitate to buy. 2️⃣ The price is too high - If they think it’s too expensive, they might walk away. 3️⃣ They get distracted - Life gets in the way, and they forget about your product. That’s where remarketing ads come in. These ads target people who visited your site but didn’t buy, reminding them of your product. Here’s how you can fix the issues: 1️⃣ Explain the benefits - Show how your product solves their problem or makes life easier. 2️⃣ Offer discounts - A special deal or discount can convince people to make a purchase. 3️⃣ Stay top-of-mind - Use remarketing to remind them about your product after they’ve left. With these strategies, you can increase the chances of turning visitors into buyers. 📈 #Remarketing #Buyers #B2B #Marketingstrategies #BusinessGrowth

Stop Selling Products... Start Telling Stories Instead. Think about it: Customers don’t buy products or services. They buy the picture you paint with them. They don’t want a vacuum cleaner, They want the dream of a spotless house without lifting a finger. (and maybe the sound of music in the background while they sip coffee). It’s not about the blender It’s the dream of tasty smoothies on a sunny day. And let’s be real: Apple didn’t sell you a phone, They sold you a personal assistant that just happens to fit in your pocket. Every time you unlock it, You’re not just checking emails; you’re unlocking possibilities. That’s not a product, it’s a ticket to the future. Real estate agents don’t sell houses; They sell your dream home. That little cottage by the lake? That’s not just a house, It’s your new "weekend escape from reality." Want to sell a house? Sure. But you want to sell a sanctuary? Now we’re talking. You want to be the one who makes your customers think, “I didn’t know I needed this until now” That's how you slaughter the competition. Let’s me know your thoughts in the comments

And here we show you how to quickly create those 5 segments in Vibetrace. #cxplatform #customersegmentation

Such an important reminder! "Fair trade" is critical in the supply chain, especially in labor, ensuring that workers are treated ethically and compensated fairly. Unfortunately, a large number of American retailers still fall short in this area, often prioritizing profit over fair labor practices. It's time for the industry to recognize that true sustainability includes not only eco-friendly materials but also ethical treatment of every worker involved, from the farmers to the factory laborers. Only then can we achieve real progress in responsible fashion. 🌍🧵 #FairTrade #EthicalSourcing #SustainableFashion

Every purchase is an exchange of value. And it only happens if and when a buyer determines that the value of what they're buying is greater than the value of the money they're giving up. If the money is more valuable to them than the product or service they're considering, the buyer might as well just hang on to their cash. So in order to close any sale, the buyer has to be convinced that what the seller is offering is worth MORE than what they're spending on it. It can be difficult to quantify though, because the value the buyer gets might be an improved emotional state, higher social status, or the chance to forget about their troubles for a bit. Or it can be more straightforward; the purchase might unlock opportunities for the buyer to generate more revenue than they're spending (think digital advertising for example). Regardless, the buyer has to believe they're getting more for their money than they would get from hanging on to it. Simple as that. I have a hypothesis that the greater the ratio of value received to money spent, the more committed and enthusiastic your tribe will be. It's just that. A hypothesis. But it makes sense, doesn't it? How can (or does) your company create outsized value for the people you serve? How do the things you spend money on provide outsized value to you?

Why Do Buyers Buy? Understanding Emotional Purchase Decisions 👉

35 Vision And Mission Statement Examples That Will Inspire Your Buyers #popularblog #popular #blog https://lnkd.in/gReQfKTn #buyers #examples #freelancingguide #inspire #missionstatement #popularblog #vision

" Need " A need is a feeling of being deprived of something or a desire that causes a customer to buy a product. If customers buy products to satisfy their needs, then their needs provoke them to buy products. All we can do is identify it, but no one can generate it definitively. When a need is unsatisfied, will a person do one of two things? A- Look for an object that will satisfy it  Searching for something that fits the need and is suitable for the person's abilities B- Try to reduce the need:  searching for alternatives #Brand_Corner #Marketing_Digital_Marketing