3 Dots Design’s Post

Don’t aim for something that is not possible to reach. 𝗦𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲, 𝗯𝘂𝘁 𝗶𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵? Let's assume a company has a goal, but what needs to happen? When considering the sources of business growth, there are three main ways: • Get more customers. • Get customers to buy more often. • Get customers to buy more (or more expensive products or services). Now, let's look deeper at the objective. 𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗼𝗰𝗰𝘂𝗿? If we get more customers, where will they come from? Will we convert non-buyers into buyers or take customers from the competition? If we can get customers to buy more often, is it even possible? Is the product's lifetime flexible? Or does it mean they will buy in bulk? If we get customers to buy more, does it mean more expensive products or more products each time they buy? Going through scenarios like this helps to understand where the biggest potential lies, where to direct advertising, and whether the objective is achievable. Examples: 𝟭. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗿 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗶𝘃𝗲 𝗴𝗹𝗮𝘀𝘀𝗲𝘀 𝗶𝘀 𝗵𝗮𝗿𝗱, 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. 𝟮. 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗯𝘂𝘆 𝗺𝗮𝘁𝘁𝗿𝗲𝘀𝘀𝗲𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝗶𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴, 𝘀𝗼 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 #𝟯. 𝟯. 𝗖𝗮𝗻 𝗮 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗯𝗼𝘁𝘁𝗹𝗲 𝗼𝗳 𝘄𝗮𝘁𝗲𝗿 𝗯𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱, 𝗼𝗿 𝗰𝗮𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲 𝗺𝗮𝗱𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗶𝘁 𝗲𝗮𝗰𝗵 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲? Being detailed helps to guide other activities necessary to reach the objective. Advertising to get new customers is different from advertising to increase the lifetime value of existing customers. Being precise will make the advertising activities much more effective. 

And here we show you how to quickly create those 5 segments in Vibetrace. #cxplatform #customersegmentation

Why Do Buyers Buy? Understanding Emotional Purchase Decisions 👉

The first days of listing your home is like launching a new product. What are your customers saying? Listening can keep the momentum going towards offers and ultimately, sale. #listingspecialist #propertymarketing #propertymarketingspecialist #coldwellbanker #coldwellbankergloballuxury

Are your followers also your customers? It's a common misconception. Learn how to identify your true buyers and tailor your marketing strategy accordingly. . . Follow us for marketing updates! . . #digiridemedia #digitalmarketing #marketers #marketing #socialmediamarketing #socialmedia #marketingdigital #onlinemarketing #followers #buyers

Why Time Dictates How Your Clients Buy (and what you can do to increase your growth) You are probably familiar with the decision buying making process and you will have also come across the question about needs based buying and wants based buying. With a needs based purchase the client will buy today on the basis that it is imperative they buy today or you can change their feelings from need to want. To give you an example of needs based purchases, it could be using a financial advisor. Perhaps servicing your car, switching energy supplier and buying a suit to attend your friends wedding. The person doesn’t want to make the purchase, so they are more likely to put off buying now, and often will leave it until the last moment. Even if you are selling swimsuits or mobile phones in a High Street store or you are a staffing agency supplying personnel. All of these purchases can be need based or want based. Therefore, its our responsibility to help our client transition into a want based purchase. It’s quite common that a purchase will actually start before you become aware of the client. Maybe they have seen your advertising and marketing. Perhaps they followed you on social media and there are just so many people that are sitting on the outside that have not yet raised their hand to you. Questions to ask 1. How much is the existing traditional based sales process is costing you each week? 2. How are you limiting the lifetime value of your client? 3. How are you preventing referrals and recommendations due to the sales process you are using? … This article is useless, your profits will remain static or drop and your growth stunted if you do not take action. If what you have read, is not triggering a want based solution to grow your business then you need to ask why your content at deferring your personal and business dreams. #BusinessDevelopment #SalesProcess #BuyingProcess #Profitability

What was your last purchase? I'll give you two seconds to think about it.... OK, now that you've thought of something, ask yourself: What convinced you to make a purchase? Whatever convinces you to buy something, use that methodology to sell your own products and services. As a consumer yourself, you know what your customer wants! All you have to do is ask yourself what YOU would want. #socialmediamarketingtips #socialmediamarketing #socialmediamarketingagency

" Need " A need is a feeling of being deprived of something or a desire that causes a customer to buy a product. If customers buy products to satisfy their needs, then their needs provoke them to buy products. All we can do is identify it, but no one can generate it definitively. When a need is unsatisfied, will a person do one of two things? A- Look for an object that will satisfy it  Searching for something that fits the need and is suitable for the person's abilities B- Try to reduce the need:  searching for alternatives #Brand_Corner #Marketing_Digital_Marketing

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗞𝗶𝗻𝗴 𝗼𝗳 𝗠𝗶𝗻𝗱𝘀? 🧠 𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗬𝗼𝘂 𝗖𝗹𝗮𝗶𝗺 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗪𝗵𝗲𝗿𝗲 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝘀𝘁—𝗧𝗵𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿'𝘀 𝗠𝗶𝗻𝗱! If you want more marketing tips that stick like Fevicol, hit that follow button! In India, it’s not about being first in the market—it’s about being first in the consumer’s mind. 🏆 Just like Vicks! We didn’t pick Vicks because it was the first balm on the market. We chose it because every time we sneezed, it was Vicks on our minds, not the sneeze! 😷 Here’s the truth bomb: Product perfection? Meh. It’s all about perception! Just like how HDFC Bank owns the ‘home loan’ category in your head. Is HDFC the only player out there? Absolutely not. But when you think home loans, it's HDFC that comes knocking first, right? That’s the power of owning mindshare! 💪 So, how do you win this mind game? It’s simpler than you think: 𝗥𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, and a 𝗖𝗮𝘁𝗰𝗵𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻. Keep telling them why you're the best at solving their problem, and do it in a way they can’t forget (cue: Fevicol’s jingle 🎶 "Fevicol ka jod hai, tootega nahi!"—not just a tagline, but an earworm of epic proportions). Still struggling to break in? Follow these steps: 1. Repetition is King – Keep reminding your audience of your value. The more they hear, the more they'll remember.  2. Be Relevant – Make sure your message fits their current needs and aspirations.  3. Branding with Emotion – Be the ‘go-to’ when they feel a certain way. Vicks for colds, HDFC for homes, Fevicol for ‘forever’—that’s emotional branding at its best. 💡 Takeaway: Once you carve out a space in your consumer's mind, you own it forever. So, what's your brand’s ‘Fevicol jod’? Get that right, and your competitors will just be passing guests in your customer's head. 🏆 Keep your marketing game stronger than a cutting chai! 𝗙𝗼𝗹𝗹𝗼𝘄 𝗠𝗲 for daily drops of desi wisdom. #MarketingStrategy #BrandPositioning #CategoryCreation #DigitalMarketing