3PillarsMarketing.net’s Post

PRECISION AG - MARKETING - BENEFITS TO CONSUMERS Have you invested a gob of money into new high-tech ag equipment? And now you’re wondering how they’ll pay for themselves. Here are a few tips on how to message your improved ag practices to show consumers they benefit. HIGHER PRODUCT QUALITY Yep, you know you’re getting more nutrients where they need to be. How many consumers even have a clue what you’re talking about? Messaging that highlights the nutritional benefit to consumers is going to beat out the competition. You’re not messaging to everyone—only those folks who value higher quality and will pay a premium. SUSTAINABILITY MESSAGING A new type of consumer is coming into the market. People between the ages of 20 and 35 are asking questions about HOW A PRODUCT IS PRODUCED AND PROCESSED at the same time they’re looking at the price. When your processes result in reduced water, chemical, and fertilizer use you have a strong selling point. If you don’t? Your ag operation IS NOT future-proof and you’re going to have to pivot. The time to change and gain those customers is today. Or would you rather wait for “the other guys” to take away your business? PRECISION AG GIVES YOU DATA - AKA PROOF A strong marketing campaign uses data from many sources to prove your solution or product is exactly what the consumer is looking for. Case studies, testimonials (in the form of videos or quotes), analyses of the data from your equipment sensors, and academic studies all highlight the benefits the consumer receives from your focus on targeted ag practices. Notice that all these marketing efforts are about the consumer. Now look at your marketing, how many times do you say, “I or we” - and how many times do you say “you?” It’s all about the consumer’s wants and needs. Need help putting together your USP (unique selling proposition) with precision in mind? I can help. Contact me for a FREE site audit. Start the new year off with a bang! Found this helpful? Follow, Like, Share Image: Butterfly on Echinacea plant. Neither will thrive in a toxic ecosystem. Both are evidence you're treating your land with care.