3X Marketing’s Post

🚨 𝐖𝐡𝐲 𝐃𝐨 𝐒𝐨𝐦𝐞 𝐒𝐭𝐢𝐥𝐥 𝐒𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐂𝐨𝐬𝐭 𝐂𝐞𝐧𝐭𝐞𝐫? 🚨 Many CFOs and leaders label marketing as a cost center instead of what it truly is: a revenue multiplier. Why? It’s often an issue of 𝐦𝐢𝐬𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐠𝐨𝐚𝐥𝐬. Employees and leaders tend to focus on position-specific metrics over company-wide outcomes: 👉 Protecting their role vs. driving growth. 👉 Hitting narrow KPIs vs. collaborating across functions. 👉 Avoiding risks that might hurt their metrics—even if it could maximize revenue. This creates silos where departments focus on their own objectives: - 𝐅𝐢𝐧𝐚𝐧𝐜𝐞: Cuts costs, even at the expense of growth. - 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Drives leads, even if CAC rises. - 𝐒𝐚𝐥𝐞𝐬: Focuses on volume over profitability. 🔴 𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐈𝐬𝐬𝐮𝐞? Misaligned Goals and Short-Term Thinking 1️⃣ 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐉𝐨𝐛𝐬 𝐎𝐯𝐞𝐫 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 KPIs focus on job-specific responsibilities, not overall growth. Employees play it safe to secure their position. 2️⃣ 𝐒𝐢𝐥𝐨𝐬 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 Departments resist initiatives that don’t serve their own metrics. This leads to finger-pointing, not collaboration. 3️⃣ 𝐒𝐡𝐨𝐫𝐭-𝐓𝐞𝐫𝐦 𝐑𝐎𝐈 𝐎𝐯𝐞𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡 Marketing’s value isn’t always immediate. Branding, content, and community building drive sustainable growth—but don’t show instant ROI. 4️⃣ 𝐅𝐞𝐚𝐫 𝐨𝐟 𝐃𝐚𝐭𝐚 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 When marketing highlights gaps, it may reveal issues in other areas. Instead of collaborating, some avoid accountability. 🚀 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧? Alignment and Leadership ➤ 𝐓𝐢𝐞 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐭𝐨 𝐒𝐡𝐚𝐫𝐞𝐝 𝐆𝐨𝐚𝐥𝐬: Align department KPIs with company-wide success. ➤ 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐃𝐫𝐢𝐯𝐞𝐫: Show how campaigns drive ROI, CLV, and reduced churn. ➤ 𝐄𝐝𝐮𝐜𝐚𝐭𝐞 𝐂𝐅𝐎𝐬: Highlight marketing’s long-term impact. ➤ 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐀𝐜𝐫𝐨𝐬𝐬 𝐓𝐞𝐚𝐦𝐬: Share performance metrics collaboratively. ➤ 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐫𝐢𝐯𝐞𝐬 𝐔𝐧𝐢𝐭𝐲: CEOs must prioritize alignment and eliminate silos. When departments align, marketing becomes the engine for growth—not a cost. 💡 Have you encountered this mindset? How have you bridged the gap? Let’s discuss below! 👇 #MarketingStrategy #Leadership #BusinessGrowth #RevenueMaximization #CFO #Collaboration #GoalAlignment #MarketingROI

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/APJ1h

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/AQiu7

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/ARcbj

Marketing that the boardroom actually values . . . As a Head of Marketing, you’re under constant pressure to deliver results that go beyond vanity metrics. The board doesn’t want to hear about clicks, impressions, or even engagement rates—they want to know how your efforts are driving revenue, supporting growth, and shaping the future of the business. And let’s be honest, proving that value isn’t always straightforward. It requires more than great campaigns or eye-catching branding. It’s about the outcomes the business feels and the results the leadership team can take to the bank! Here’s the shift we're seeing successful marketing leaders make: 📌 Strategic Alignment: Every campaign, initiative, or channel aligns directly with overarching business goals. It’s not about doing more—it’s about doing what matters. 📌 Focus on Quality: Forget chasing every lead or launching endless campaigns. The focus is on high-value initiatives that bring in prospects ready to convert and add genuine value to the pipeline. 📌 Sales as Partners: The strongest marketing teams work hand-in-hand with sales, creating a seamless handover that nurtures leads and accelerates conversions. When marketing and sales are aligned, the whole business wins. 📌 Data-Driven Decision Making: Leveraging insights, tracking the right metrics, and telling the story behind the numbers make it easier for the boardroom to see the impact. The days of marketing being viewed as a COST CENTRE should be over! Marketing should be the driver of business growth, innovation, and customer connection—and then the results will speak for themselves! Are you ensuring your marketing efforts lead to tangible, measurable outcomes that the boardroom values? #MarketingLeadership #DrivingResults #BusinessGrowth

🚀 Unlocking the Power of Integrated Marketing & Management 🚀 In today’s fast-paced business landscape, the synergy between marketing and management is more critical than ever. 🌐✨ 🎯 Marketing is the heartbeat of business growth, driving brand awareness and customer engagement. However, without strong Management, even the best marketing strategies can fall flat. Effective leadership ensures that marketing efforts are aligned with overall business goals, fostering a culture of collaboration and innovation. 🔑 Here are 3 key insights on integrating Marketing & Management for maximum impact Align Goals & Metrics: Ensure your marketing and management teams are working towards common objectives. Clear communication of goals and the metrics used to measure success is essential. Foster Collaboration: Break down silos between departments. Encourage regular meetings and open communication channels to share insights and strategies. Cross-functional teamwork can lead to more innovative solutions and a cohesive approach to challenges. Embrace Technology: Utilize the latest marketing automation tools and project management software. These technologies can streamline processes, enhance data-driven decision-making, and ensure that both marketing campaigns and management tasks are executed efficiently. 💡 Pro Tip: Regularly review and adapt your strategies based on performance data and market trends. Flexibility and agility are crucial in staying ahead of the competition. Let's lead with vision, execute with precision, and watch our businesses thrive! 💪✨ #Marketing #Management #Leadership #BusinessGrowth #Innovation #Teamwork #Strategy Google LinkedIn

Why is upward management essential for marketing leaders? Marketing leaders often struggle to get a seat in strategic discussions After all, we provide leads and pretty slides, so there is no need for strategic involvement, right? ❌ Wrong. In reality, marketing (should) significantly influence the revenue generated. Marketing is the interconnecting link between top management, customer success, sales, support, product, etc. Done right marketing unlocks a world of efficiency- and growth opportunities 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟭 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝘂𝗽𝘄𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀: A͟l͟i͟g͟n͟ ͟o͟n͟ ͟E͟x͟p͟e͟c͟t͟a͟t͟i͟o͟n͟s͟ ↳ Clearly define revenue goals, company goals, and marketing contributions to those ↳ Align timelines and budgets for marketing initiatives ↳ Educate on marketing strategies and their impact on the bottom line O͟f͟f͟e͟r͟ ͟D͟a͟t͟a͟-͟D͟r͟i͟v͟e͟n͟ ͟S͟o͟l͟u͟t͟i͟o͟n͟s͟ ↳ Show how marketing efforts translate to quantifiable business outcomes ↳ Back arguments with data to make logical, compelling cases ↳ Highlight problems by including viable solutions B͟u͟i͟l͟d͟ ͟T͟r͟u͟s͟t͟ ↳ Consistently (over)deliver and demonstrate expertise ↳ Seek feedback from management and be open to criticism ↳ Stay professional and respectful, even in disagreements (͟O͟v͟e͟r͟)͟c͟o͟m͟m͟u͟n͟i͟c͟a͟t͟e͟ ͟R͟e͟g͟u͟l͟a͟r͟l͟y͟ ↳ Don't wait for meetings to update or consult with your peers ↳ Schedule one-on-one meetings to discuss topics ahead of formal meetings What did I miss?

To enhance the connection between marketing leaders and CEOs, here are five key strategies marketing leaders can implement — with Chief Outsider Pete Hayes: 1️⃣ Quantify Value: Measure marketing's impact in terms of revenue growth, customer acquisition costs, and lifetime value. Translate marketing activities into tangible financial outcomes to demonstrate ROI effectively. 2️⃣ Align with Strategy: Actively engage in strategic planning discussions to ensure marketing initiatives are aligned with core business objectives. Showcase how marketing tactics contribute to overarching strategic goals. 3️⃣ Speak the Language: Understand the mindset and priorities of CEOs Communicate marketing strategies in a language that resonates with their focus on driving growth and achieving business outcomes. Emphasize the financial implications of marketing proposals. 4️⃣ Build Credibility: Consistently deliver results and fulfill commitments to establish credibility. Gradually expand the scope and budgets of marketing initiatives based on proven performance and demonstrated value to the organization. 5️⃣ Forge Connections: Cultivate relationships with CEOs through regular interactions, including informal touchpoints. Seek mentoring opportunities to gain insights into the business mindset of CEOs and align marketing strategies accordingly. Enjoy our Growth Gears assessment for further insights into bettering your connection. https://bit.ly/3urJa57 #CEO #FractionalCMO #BusinessStrategy

🚀 Excited to Announce: Now Offering Fractional B2B Digital Marketing Leadership Services 🚀 Hey LinkedIn fam! After an incredible journey at LinkedIn, where I spent ~8 years helping marketers worldwide excel in their campaigns, I'm thrilled to announce the launch of my own venture as a Fractional Digital Marketing Leader! 🔍 Market Assessment and Ideation From analyzing your company's landscape to crafting tailored frameworks for growth, I'll help you navigate the competitive terrain with confidence. 📚 Upskilling Empower your team with customized learning paths covering everything from crisis management to navigating the evolving cookie-less future of marketing. 📊 Measurement and Optimizations Stay on track with detailed reports and quarterly reviews, ensuring continuous improvement and ROI. 💡 Problems I Solve Whether you need temporary support or long-term strategy, I'm here to fill the gaps and elevate your marketing efforts. 💼 Working With Me Access a fractional team asset on a flexible engagement model that suits your needs, with rates and arrangements designed for maximum efficiency. If you're ready to take your marketing game to the next level, let's connect! Book an appointment with me here and let's discuss how I can help drive your business forward. #MarketingStrategy #SalesLeadership #DigitalMarketing #Consulting #FractionalLeadership #MarketingConsultant #BusinessGrowth #LinkedInMarketing #SalesEnablement

No!! Marketing isn't just a cost-center!! In too many organizations, marketing is seen as just another expense that impacts the P&L... It's time for a paradigm shift. Here’s how we, as marketing leaders, can lead the charge! ✨ Align with Business Goals - Ensure marketing objectives mirror the company’s ambitions. Speak the language of growth and resilience. 📊 Data-Driven Decisions - Leverage analytics to show off marketing’s impact. From lead generation to customer lifetime value, let numbers tell the story. 🤝 Bridge Sales & Marketing - Foster a culture of collaboration. United we stand, divided we fall. Shared goals, shared success. 👥 Put Customers First - Innovate around customer needs. Engaging, understanding, and delighting them is our core mission. 🔍 Embrace Experimentation - Test, learn, adapt. The path to breakthroughs is paved with bold trials. 🌟 Lead with Thought Leadership - Elevate our brand. Become the go-to source for insights, setting the industry benchmark. 🛠️ Empower Sales - Equip our teams with the insights, tools, and training to excel. Knowledge is power. 😎 Show, don't tell - Marketers have to demostrate daily the impact on growth they have. Vanity metrics can be useful but nothing better than showing directly the impact on growth!! As marketing leaders, it’s our moment to shine, to show that marketing is not just a line item in the budget but a central driver of the business. Let's redefine our role, not just as marketers, but as architects of growth. #MarketingLeadership #GrowthMindset #CMO #DigitalTransformation Feel free to share if you believe in the power of marketing! 🌟