Digimark’s Post

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/AQiu7

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/APJ1h

LinkedIn Post for VIS Media The Importance of Marketing for C-Suite Members: Elevating Your Brand’s Representation In today’s dynamic business landscape, the role of C-Suite members extends far beyond traditional executive duties. Effective marketing has become a cornerstone for C-Suite members to not only drive their company’s vision but also to establish a strong personal and professional brand. Here’s why marketing is indispensable for C-Suite leaders and how it enhances representation for [X Company/Corporation/Business/Brand]. **1. Building Trust and Credibility C-Suite members are the face of the company. Effective marketing strategies that include thought leadership, public speaking, and engaging content help in building trust and credibility with stakeholders. This trust translates into stronger customer loyalty and investor confidence. **2. Strategic Vision and Communication Marketing allows C-Suite leaders to communicate their strategic vision effectively. Whether it’s through a well-crafted blog post, a keynote speech, or a social media update, these communications help align the company’s goals with its public image, ensuring consistency and clarity in the market. **3. Engaging with Stakeholders Direct engagement with stakeholders through platforms like LinkedIn and Twitter enables C-Suite members to receive real-time feedback and insights. This interaction fosters a culture of transparency and responsiveness, crucial for building long-term relationships. **4. Attracting Top Talent A strong personal brand can attract top talent. When potential employees see C-Suite members actively involved and leading the charge with innovative ideas and strategies, they are more likely to be drawn to the company. **5. Driving Innovation Marketing initiatives driven by C-Suite members can spur innovation. By staying at the forefront of industry trends and participating in relevant conversations, leaders can inspire their teams to think creatively and push the boundaries of what’s possible. **6. Enhancing Company Reputation A well-marketed C-Suite leader enhances the overall reputation of the company. Positive media coverage, awards, and recognitions contribute to a stronger corporate image, which can lead to increased business opportunities and partnerships. At VIS Media, we understand the power of strategic marketing for C-Suite members. Our tailored solutions ensure that your executive team not only represents your brand effectively but also leads it with a vision that resonates across all channels. Elevate your brand with us and watch your influence grow. #Marketing #C-Suite #Leadership #Branding #VISMedia #BusinessGrowth #StrategicCommunication

Building a Marketing Department from Scratch or Just New to the Team? Here’s How to Get Started When tasked with creating or revitalizing a marketing department or strategy, knowing where to start is crucial. Here’s a breakdown of the foundational steps based on the cumulative wisdom and decades of experience from our 3X Marketing team: ✔ 1. Conduct a Marketing Audit: Begin by auditing all fundamental aspects of marketing. Assess your digital presence, existing marketing initiatives, systems, and technology. What CRM and email automation systems are in use? How about asset management systems? This step is about taking inventory of where things currently stand. ✔ 2. Evaluate Cross-Functional Support: It’s essential to understand how marketing has supported various business lines in the past. Engage in conversations with organizational leaders to gauge what needs to be done more, better, differently, or less. This involves understanding their objectives for the year, including growth goals, new geographies, and product or service launches. ✔ 3. Determine the Personnel and Structure Needed: Based on the audit and cross-functional feedback, decide what personnel or support structure is necessary. This might mean hiring individuals with specific functional expertise or identifying external partners for outsourcing. Often, a blend of both approaches will work best. ✔ 4. Assess Marketing Maturity: Use a “traffic light” system to evaluate each functional area of marketing: red for areas needing immediate attention, yellow for those with potential for improvement, and green for well-functioning areas. Next, figure out where you are on the marketing maturity curve in terms of sophistication and strategic approach, and how it’s tying back to business objectives. ✔ 5. Set Expectations with Leadership: It’s always about managing expectations. You will need to share your assessment with colleagues and the leadership team to get their feedback. You may be challenged on some things, and that’s ok. Establishing the foundation and setting realistic timelines is critical. This needs to be done before significant progress can be made. 🏁 Whether you’re taking on a new leadership role in marketing or looking to assess and improve an existing department, these steps are your priority. They provide the clarity and direction needed to build a successful marketing strategy that aligns with business objectives and can be adapted depending on where you are on the journey. We’d love to hear your thoughts and any tips you may have on the journey. 🗣 Comment below! 🗣 #marketingstrategy #marketingleadership #digitalmarketing

“… marketing leaders must evolve into strategic contributors whose insights drive core business results.” “… marketing needs to reframe its purpose within the organization. Marketing should not be a support function measured solely by campaign metrics. Instead, it should be positioned as a strategic driver of growth and long-term value. The more CMOs align their objectives with financial goals, the more they amplify their impact and build credibility at the executive table, where critical decisions are made. For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.” I’ll leave these two quotes and avoid further editorial. I have strong views that support these statements. Glad to engage 1 on 1 with proof points (on why) and solutions (that drive business success). https://lnkd.in/eRxyTUu4

Here is a summary of an interesting article about the CEO-CMO relationship alignment: - McKinsey conducted a study on the relationship between CEOs and CMOs. They found that many CEOs underestimate the importance of marketing. - There is a disconnect between CEOs and CMOs on the role that marketing should play in the company. - The traditional marketing role has been fragmented across multiple positions in many companies. - CMOs need to become “data-curious” and figure out how to use data to measure the impact of marketing activities. - Less than 40% of Fortune 500 companies have a CMO at the C-suite table. - CMOs need to be seen as growth unifiers who can remove friction for customers. - Marketing has fundamentally changed due to the rise of digital technologies. Companies can no longer rely on traditional marketing tactics. - CMOs need to educate CEOs about the new realities of marketing and how to measure its success. Link to the complete article: https://lnkd.in/gBZA5WS6

Marketing leaders are often faced with the challenge of unifying strategy and execution. It’s crucial to cultivate a systems mindset to ensure that marketing efforts are not just plans on paper, but actionable strategies that drive results. Start by aligning your team around a shared vision. Open communication is vital; regular check-ins can bridge any gaps and keep everyone on the same page. Breaking down silos between teams fosters collaboration, enhancing creativity and effectiveness. By implementing these steps, organizations can expect improved efficiency and a more responsive approach to market demands, ultimately resulting in better engagement with your audience and a stronger return on investment. What strategies have you found effective in aligning your marketing teams? Share your insights below! https://lnkd.in/gY_eyNsg

Thought-provoking reflection on clarity in marketing! With an increasing number of last-minute requests, a lack of clarity is becoming a significant issue for marketers. The most common clarity gaps arise from: - Lack of clear KPIs - Unclear goals - No prioritization of resources (both personnel and investment) - Shortfall in motivation and professional fulfillment So, what’s causing these gaps? - Insufficient time and headspace to set a clear vision - Deprioritization in favor of short-term tasks - Misallocation of requests to inappropriate teams - Rushed leaders who do not provide context or regularly check in with teams - A lack of confidence in asking "why" - A general misunderstanding of the importance of knowing why and what Providing clarity is a leader’s responsibility. Here are some tips to help: - Involve the team in decision-making processes - Cascade goals down through the organization - Regularly check in with the team - Continuously review progress - Clearly communicate the reasons behind decisions As Robin Sharma said, “Clarity precedes success.” Have a great week full of marketing clarity! #marketingstrategy #marketingKPI #marketingvision #marketinggoals #marketingplanning #clarity https://lnkd.in/giy5YncU

The author makes a good point when she says, "The Fractional CMO structure can lead to businesses focusing too much on short-term thinking." HOWEVER, a good fractional marketing leader will be able to communicate the difference between short-term thinking/results vs. long-term. They will also be able to show they're long-term value with short-term solutions to immediate problems. I completely agree when she says, "The notion that CMOs just run campaigns has been the biggest frustration in my marketing career so far. The assumption is that marketers only plan events and campaigns. Their remit is broader than this. They offer grounding to an incredibly important function that has to consider a business’s story through customer insight and define its promise to the world, as well as consider how to drive revenue." That is also my biggest frustration. Most companies need a CMO long before they need to run campaigns. https://ed.gr/ehajy #fractionalcmo @fractionalexecutive #strategicmarketing

In recent weeks, I've had some reflections on our team work that I'd like to share. To give you some context, I lead the marketing team in an incredibly dynamic and ever-changing market. This experience has highlighted several key points necessary for our continued growth and team improvement, but also I have noticed some "must have points" I wanted to share for those who might find them relevant: 😎 High performance team: For us, a high-performance team means having an insatiable thirst for learning every day—whether it's about new product launches, complex markets, unfamiliar tools, processes, or other aspects. Our current team excels at navigating these challenges, constantly growing and striving for more. ⚡ Market intelligence department: Establishing a market intelligence department is absolutely crucial. My experience with having a dedicated market intelligence team within marketing has been transformative. It has enabled us to effectively manage company-wide strategies and communications, implement streamlined processes, and rapidly become experts in new markets and opportunities we continually explore. 🔊 Inter-departmental communication: Inter-departmental communication is pivotal for high-performing companies, and we prioritize this aspect daily. Understanding audience needs: Though it may sound cliché, the only way to optimize marketing campaigns—whether in B2B or B2C segments—is by truly understanding your audience. It's crucial to deeply analyze and understand what your target audience truly needs, as sometimes even they may not be fully aware. 📉 Competitor tracking: Keeping track of competitors is always beneficial for generating ideas and continuous improvement. However, we always emphasize the importance of making our mark by doing things differently. Here's a picture that I think may capture the essence of these reflections haha 💪