4DX Digital Consulting’s Post

Updating a well loved brand is always risky It will be very interesting to see how the new brand refresh for Lyles Mapel Syrup goes, so far there seems to be a lot of backlash. I wonder was this expected (probably) and could it have been an opportunity to get some fee PR (very cynical of me I know). It will be interesting to see when all the noise dies down if their brand equity has been damaged. What do you prefer before or after? #brandidentity #packagingdesign #brandrefresh

I see a lot of brands online with shallow, inconsistent, and uninspiring purposes, visions, and missions. For some, these elements are like mere decorations. It's no wonder your brand doesn’t attract or inspire people to act. Having a clear purpose, vision & mission helps: → Define your brand's identity → Guides your brand’s strategic direction, → & builds a meaningful connection between your brand & its audience. What makes a good brand purpose, vision & mission? → Consistent: These elements should align & support each other → Communication: They should be clear enough → Specific & Actionable: They should clearly state what your brand does & how it does it. → Measurable: They should include objectives that can be tracked and measured. Example: → Purpose (reason your brand exists beyond money): To cultivate responsible and loving relationships between pets and their owners. → Vision (your brand's future aspirations): To transform 1,200 individuals into exceptional pet owners. → Mission (how you achieve your vision): To empower pet owners with comprehensive education and training, fostering confident and compassionate pet care. Are you ready to level up your brand foundation? Message me, let's collaborate. My name is Dickens, I'm a brand designer that collaborates with passionate founders looking to build meaningful brands. #brand #branding #ceo #founder #buildingameaningfulbrand

Struggling to define your brand's essence? Think of it in terms of your brand's 'Spirit Animal' – an animal that embodies your brand's distinctive qualities. Don't overcomplicate it. Choosing something obscure like a Viscacha might leave people scratching their heads. Aim for simplicity. The goal is to pick an animal that conveys your brand's traits in a way that's instantly recognizable. For instance, a cheetah could represent speed and agility, while a dog might symbolize loyalty and trust. Using a 'Spirit Animal' can effectively help you: - Align on brand messaging, - Prioritize your product and service offerings, - Guide your design direction. Think of a 'Spirit Animal' as a playful and engaging shorthand to illustrate your brand's unique position in the market. #BrandIdentity #CreativeBranding #BrandStrategy #SpiritAnimal #MarketingCreativity

How do you rebrand an over 100 year old pet business full of rich history and characters… so that it reflects the heritage and longevity but also feels current, vibrant and attracts a younger audience? How’s this? #NewWorkWednesday #petindustry #branding #rebrand

Your brand’s packaging speaks volumes! 📦🐾 Learn how to use packaging as a powerful tool to reinforce brand identity in the pet industry. Stand out and connect with pet owners through creative, strategic design. Read my article here: https://lnkd.in/eAi8TzhF #PetBranding #PetIndustry #BrandIdentity #PetPackaging #PetMarketing #BrandStrategy #PackagingDesign #PetBusinessTips

Bringing cattitude to the category.   A leading brand in the petcare category since 1936, when we partnered with the team at Mars to rebrand WHISKAS, there was a collective ambition to redefine the brand as a legacy brand and category leader by making it an experience-driven brand.   When we looked at WHISKAS’ current identity, it felt static, disconnected, lacked relevance, and was built for the analogue world. Our task was to amplify and contemporise WHISKAS’ key distinctive brand assets to work in a digital-first world and develop a brand identity that was unmistakably WHISKAS.     We sought to build on WHISKAS’ assets to create a brand world that was legendary and iconically always new in its ability to future-proof design equities and innovate for the future of the petcare category. For example, we identified the opportunity to elevate the ‘W’ brand flag, evolving it into an engaging asset as part of the updated brand mark that brought the cat characterisation to life by imitating a cat’s mouth.   Whilst the original WHISKAS brand presented a static and passive cat, the updated identity brings Tommie the cat to life to establish a key emotional relationship on and off-pack. This has been achieved by simplifying and amplifying distinctive assets to ensure the brand world heroes the special relationship between cat and cat parent.   With our clear design principles and key distinctive brand assets, we were able to re-invent the brand to be iconically always new, whilst always unmistakably WHISKAS with our pet parent at the heart.   Learn more about our rebrand for WHISKAS here: https://lnkd.in/enqWQetj   #rebrand #petcare #brandidentity #packaging #designequities

In this new series, I’ll share bite-sized branding insights using real-world examples from brands I genuinely admire. First up: Oatly! --------------------------------------- I’ve been following Oatly for years, and I’m consistently amazed by their genius simplicity. Their packaging isn’t just functional—it’s a conversation starter. It’s a prime example of how to use design, tone, and transparency to stand out in a crowded market. 🎥 Watch my quick video to see what makes Oatly a branding masterpiece.

Getting testimonials like this always makes my week, maybe even my month haha... 'Working with Emily was a dream, I felt that she truly understood our business and was able to put words and visuals to the branding we desired but didn't know how to communicate.' Below is a peek into the work created for Hannah at Farm Fresh... #brandingagency #foodbrands #branding #brandidentity #foodandbeverage

A good question to ask yourself, when is the right time for your brand legacy or not to embark on a redesign? "Legacy brands need to apply a finer, more modern filter to their brand story or work to find new audiences with an extension — not a total overhaul that endangers equity.” – Marketing Dive Recently, we authored a thought piece on the pet food industry, highlighting the potential for legacy pet food brands to undergo a redesign. While these brands may lack modern aesthetics and messaging, they compensate with trusted scientific research. A rebrand offers them the opportunity to appeal to consumers whose identities are deeply connected to their pet-centric lifestyles, thus bridging the expanding market divide. For more insights, read the full article linked in our comments. The branding landscape is continually evolving and being disrupted by both new and established players. This applies to all industries - we recently completed a subtle yet impactful redesign for legacy brand Hot Pocket's. The redesign was made to target a new audience without alienating their existing consumer. #redesign #rebrand #cpg #packagedesign

The Power of Authentic Branding: A Cross-National Perspective “When your brand’s values align with the interests of your customers, magic happens.” In today’s global market, authenticity is more than a buzzword—it’s a necessity. Take Coca-Colaand Pepsi, for example. Both brands have a strong identity, but Coca-Cola’s consistent message of happiness and togetherness resonates deeply across cultures. Similarly, Google’s inviting and user-centric approach has made it a household name worldwide. Consider the story of Patagonia, a company that has built its brand on environmental activism. By staying true to its values, Patagonia has not only gained customer loyalty but also made a significant impact on environmental policies. This authenticity has rewarded them with a dedicated customer base and a strong brand reputation. A local Philadelphia area example is Wawa convenience store chain, 720 stores and growing. They’ve developed a very successful brand by listening to and learning from their customers. This approach has allowed them to expand successfully into many states, including jumping over NC, SC, and GA to reach FL. Share an authentic brand that you like and why you’ve chosen it over the other.