51North’s Post

Disney Parks bring in $32.6 billion annually Here's how they turn creativity into profit: Disney imagineers design & build the parks They delight kids & adults everywhere With complex & innovative designs. Apply their process to your next creation: 1/ Blue sky ↳ What could it be? ↳ Doing research to problem solve 2/ Concept ↳ What is it? ↳ High-level creative development 3/ Feasibility ↳ How do we make this real? ↳ Stakeholders and resources 4/ Design ↳ What details bring it to life? ↳ Prototype or wireframe 5/ Production ↳ How do we build it? ↳ Fabrication & creation of all parts 6/ Installation ↳ How does it all fit together? ↳ Assembly & QA 7/ Opening Day (Launch) ↳ How did we do? ↳ Celebrate & run a post-mortem This 7-step process systematizes creativity And turns it into repeatable magic. Give it a whirl next time your imagination’s running wild. Have you ever been to a Disney park before? ♻️ Repost to spread this magic 🔔 Follow Ashley Couto for branding, influence, and leadership

I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends

Regardless of the outcome Ian is one of the best in the business. Well done.

Once again, Cannes Lions International Festival of Creativity was a great event filled with many great client meetings & dinners, impromptu run-ins, and frank discussions. If you get the chance to go, I highly recommend it. It truly remains our industry's best event. But despite all the chatter you'll hear this week, Cannes is NOT the place where the future is being created. The future isn't crafted at Villas, on Beach Lounges, or inside expensive pop-up tents. The future is being developed on whiteboards and napkins, in meetings between customer & tech teams to discuss ways to solve pain points, and in the minds of the many creative folks of our industry who REFUSE to accept the status quo. It's being created in the garages of talented entrepreneurs playing around with LLMs, privacy-enhancing tech, and novel ways to approach the intersection of entertainment, data, and distribution. So, while I'll certainly miss the croissants, weather and laid back life on the Riviera, I'm more excited to put my nose to the grindstone with our incredible employees, partners and customers to create the future of connected TV platforms. And if you didn't get the chance to go this year, don't worry, you didn't miss the future. You were likely too busy creating it. #householdidentity #privacycentricadvertising #connectedTV #cookieless

🌟 Exciting News from Cannes 2024! 🎬✨ Netflix has just unveiled groundbreaking plans for permanent installations, marking a big moment in entertainment experiences! 🌍🚀 At the prestigious Cannes Lions International Festival of Creativity, Netflix announced that these #installations will be strategically placed in key cities around the world, blending immersive #storytelling with cutting-edge technology. 🎥🔮 From interactive #exhibits to live performances and virtual reality experiences, these installations will offer fans a unique opportunity to dive deeper into their favorite shows and movies. 📺💫 The initial Netflix House locations will open in “two of the most popular shopping centers in America,” according to Netflix, the Galleria Dallas and the King of Prussia Mall, and will take over the sites of former department stores, providing each venue with over 100,000 square feet of space. The decision to open the first locations in shopping centers should resonate with Stranger Things fans, given season 3 of the series prominently featured the ’80s-themed Starcourt Mall, which was recreated inside a real shopping center that has since been torn down. Although the mall was not open to the public during filming, Netflix has previously opened other themed pop-up experiences, whose popularity has seemingly convinced the company it needs permanent locations. Details on what exactly will fill all that space and draw fans to the streaming giant’s first two permanent venues remain thin, but they will include “regularly updated immersive experiences” and “unique food and drink offerings,” according to Marian Lee, Netflix’s chief marketing officer. 🌟👏 Netflix also hasn’t shared what either of these venues will look like aside from conceptual drawings, but today’s announcement did reveal that, on the outside, “fans will be treated to some eye-popping sculptures and a mural mash-up of characters from their favorite Netflix titles.” If there’s one thing that can save the nation’s dying shopping malls, it’s statues of terrifying demogorgons out front. #Netflix #Cannes2024 #Entertainment #Innovation #Storytelling #TechInEntertainment #PermanentInstallations #Experience #design #IP #Innovation #bridgedreality

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

Today marks completion of Week 1 of the soft launch of Broadway Many of our brand founder, creators and investor friends visited us and everyone had a different take to whats Broadway ? 1. A new age departmental store? 2. An exhibition place ? 3. An events arena ? 4. A mall ? 5. A creators Den ? Most are correct, but I feel *Broadway is an ecosystem* An ecosystem of Brands, Creators and Consumers where we all grow together be it business, community, experiences and more. We think of us as your growth partners!! Any early Indicators ? Yes!! 2 of our onboarded brands have gotten soft funding commitments, 3 more have gotten active investor conversations and all of this in just 7 days of going live Exciting ? Yes but this is just the start. On a mission to drive customer excitement by ensuring Brand and Creator success !! Stay Tuned for more :)

An unanimously approved development agreement with The Walt Disney Company will give #Florida businesses an opportunity to access and capture more than $8 billion in the company's spend. As reported by the Orlando Business Journal, the Central Florida Tourism Oversight District approved the $17 billion agreement, with at least 50% of that spend being committed to Florida businesses. Disney will create a local business hiring program for all construction and goods and services related to the design, development and construction of its projects. Although details are scant at this time (and further details are expected incrementally), this provides a major opportunity for many Florida businesses. And, hopefully, there will be a path for women-owned and minority-owned businesses to grab a piece. Link in comments for more details, including the broad range of developments Disney could take on the 24,000 acres.