I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends
Warner Bros. Discovery is making a big bet on live experiences like theme parks, studio tours, themed exhibitions and retail, creating a new division meant to capitalize on that opportunity.
