Aakanksha Soni’s Post

Exploring the Banarasi Saree Industry: Tradition, Craftsmanship, and Opportunities 🎨🌿 Recently, I had the opportunity to visit Varanasi, the city known for the sacred Ganga and the revered Vishwanath Temple, but it’s also famous for its Banarasi sarees and delicious paan! During my visit, I met some incredibly talented artisans who weave these beautiful sarees, and I was truly amazed by the effort, precision, and dedication that goes into creating just one piece. 💫 The Banarasi saree industry, rooted in Varanasi's rich heritage, represents India's craftsmanship and artistry. Here’s a closer look at its growth trajectory and the challenges it faces today: 📈 #Industry Growth: 1. Market Value: The Indian saree market is valued at over $10 billion, with Banarasi sarees being a significant contributor. 2. Exports: Banarasi sarees make up a large portion of the $1.8 billion handloom export market, reaching global destinations. 3. Employment: This industry employs over 1 million weavers and artisans, making it a vital part of many families' livelihoods. 4. Digital Expansion: Post-pandemic, there's been a 35% growth in online sales, which is promising for artisans who now have access to a broader market. ⚠️ #Challenges: 1. Decline in Skilled Labor: There's been a 40% reduction in active weavers over the last decade, as younger generations are moving away from the craft. 2. Imitation Products: The market is flooded with cheaper, machine-made replicas, causing a 20-30% drop in demand for authentic Banarasi sarees. 3. Rising Production Costs: Costs of raw materials like silk and zari have increased by 25-30%, impacting profit margins. 🌐 #Opportunities Ahead: - Digital Transformation: Leveraging e-commerce platforms can help artisans reach a wider market, potentially leading to a 50% increase in online sales over the next five years. - Skill Development: Training artisans in digital marketing and contemporary designs can attract younger talent and sustain the craft. - Sustainable Fashion: Eco-friendly practices can tap into the growing demand for ethical fashion, boosting market share by 15-20%. The Banarasi saree industry is a beautiful blend of heritage and craftsmanship. By embracing modern strategies, we can ensure that this age-old craft continues to thrive and reaches new heights in the digital era! 🌟 Let’s support our artisans and keep this tradition alive by choosing to #BuyLocalForVocal. It’s not just about purchasing a product; it's about preserving a piece of Bharat’s cultural legacy! 🙏🇮🇳 #BanarasiSaree #IndianHandloom #Varanasi #SustainableFashion #DigitalTransformation #IndianTextiles #Artisans #VocalForLocal #BharatMSME .

The art of weaving Ghongadi shawls is central to the Kuruma and Kuruba pastoral communities of the Deccan Plateau in Telangana and Karnataka. Crafted from resilient Deccani sheep wool, the process involves both men and women. Women card and spin the wool, taking up to 21 days, and add intricate borders over an additional 7 to 10 days. Men handle warping, sizing, and weaving using traditional pit-looms called gunta maggam. Each Ghongadi requires 3-4 kg of wool and about a month to complete. Sizing involves grinding dehusked tamarind seeds into a porridge called ambali, applied to the warp and brushed using an indigenous tool called kuchcha. This process is repeated thrice and left to dry before weaving begins. Ghongadi blankets hold immense cultural significance with their thermoregulation quality, usable year-round. In weddings, brides wear woollen necklaces and grooms don woollen bracelets from Deccani sheep wool, symbolizing the sacredness of Ghongadi. The traditional Ghongadi is vital to the customs, traditions, and culture of these pastoral communities, protecting shepherds from harsh weather and nurturing their legacy. It is essential for births, deaths, weddings, rituals, and festivals in the Kuruma community. Losing Ghongadi would irreparably harm their culture. Despite their importance, Ghongadi weaving faces challenges due to the decline in Deccani sheep and the collapsing wool market, causing many weavers to abandon the craft. However, Earthen Tunes Designs has revived this tradition by using Ghongadi blankets to create shoes for farmers and urban consumers, providing employment to over 10 weaving clusters. This initiative revives the demand for traditional wool and offers sustainable livelihoods to artisans. Earthen Tunes Designs' innovative approach preserves traditional crafts while adapting them to modern needs. By transforming Ghongadi blankets into fashionable and functional footwear, they bridge the gap between rural artisans and urban markets, ensuring the heritage of the Kuruma and Kuruba communities continues, providing economic stability and pride in their cultural legacy. #sustainability #ruralindia #wool #woolshoes #employment

🏺 Meet Mittihub: The Terracotta Revivalists 🌿 In a world moving towards mass production, Mittihub, founded by Megha Joshi & Abhinav Agarwal, stands as a beacon, reviving the fading art of Indian terracotta. 🎨🇮🇳 💡 Crafting Change: From a college project to a thriving startup, Mittihub works with 50 artisans, preserving terracotta craftsmanship. Their product range spans cookware, decor, utensils & more, each item telling a unique artisan story. 🤲🏽✨ 📈 Market Impact: With 70 SKUs across 5 categories, Mittihub caters to 2,850+ customers. Their B2B ventures with resorts and designers highlight the fusion of tradition and modernity. The industry, set to hit $6.2 Bn by 2028, witnesses Mittihub's impactful strides. 📊💼 🌍 Global Footprint: Mittihub isn't just about products; it's a movement. Their pottery studio serves as a therapeutic space, bringing awareness to the dying craft. With a growth target of 133% YoY, Mittihub envisions supporting artisans across India, extending its global reach. 🌐💫 🔄 Adaptability & Sustainability: Mittihub embraces technology for logistics while keeping the artistry untouched. Their unique market approach, personalized cards, and soil testing for clay authenticity set them apart. The pivot to sustainable packaging also reflects their commitment to a green future. 🌿🌎 🌐 Ecommerce & Handicrafts: Ecommerce becomes the lifeline for Mittihub, showcasing the positive impact on Indian handicrafts. Collaborating with platforms like Amazon and Jaipur Rugs, Mittihub generates 70% revenue from Tier I markets, emphasizing the role of technology in empowering traditional artisans. 🛍️💻 🚀 Future Vision: Mittihub envisions expanding its support to artisans in Southern regions, training and collaborating for skill enhancement. As ecommerce bridges gaps, Mittihub aims to elevate brand recognition internationally while preserving India's rich cultural heritage. 🌐🤝 🤲🏽 Supporting Artisans: Recognizing the potential of ecommerce, the Indian government also steps in. Initiatives like the Ministry of Textiles' ecommerce portal connect millions of weavers and artisans directly with buyers, providing growth opportunities and celebrating India's cultural legacy. 🇮🇳🎉 Let's celebrate Mittihub's journey as they carve a future where tradition meets innovation! 🏺🚀 #Mittihub #TerracottaRevival #Handicrafts #IndianArtisans #CraftsmanshipRevival #EcommerceImpact 🌿✨

Jaipur Rugs is one of India's leading producers of handmade rugs, with its headquarters in Jaipur, India. The company's #expansive_operations span six branches, operating in six states and reaching 600 villages in India while distributing its products to over 40 countries. Jaipur Rugs has significantly impacted the industry with a dedicated base of over 40,000 artisans. Its influence extends beyond India, with a substantial distribution base in Atlanta, Georgia, United States. Founded by Nand Kishore Chaudhary (NKC) in 1978, Jaipur Rugs originated as a social venture. Motivated by witnessing the hardships of underpaid carpet weavers from marginalized backgrounds, Nand Kishore initiated the business with a humble loan of 5000 rupees from his father. Starting small with nine carpet-weaving artisans and two looms in #Churu, #Rajasthan, the company quickly expanded its reach. Within three years, additional looms were established in various regions of Rajasthan, including #Ratangad, #Sujangad, #Laxmangarh, and #Jodhpur. In 1989, Nand Kishore extended the network to Gujarat, connecting with tribal artisans in the region. This move established a small-scale industry in #Valsad, #Gujarat, facilitating exports. The network of artisans grew, reaching over 6,000 weavers by 1997 and expanding to 10,000 weavers by 2000. After spending 13 years in #Gujarat, Nand Kishore returned to Jaipur in 2003, consolidating and uniting the networks of #Jaipur_Carpets. The business further evolved with the involvement of Nand Kishore's family. His daughters Asha and Archana joined, with Asha Chaudhary leading Jaipur Rugs Inc. in the United States. In 2004, the Jaipur Rugs Foundation was established to support the artisan network. The company officially became Jaipur Rugs (Pvt. Ltd.) in 2006; by 2007, the artisan network reached an impressive 40,000. Over the years, Jaipur Rugs continued to expand and modernize, gaining international recognition. Notably, the Artisan Originals (Manchaha) initiative in 2012 allowed weavers to design rugs themselves, earning global acclaim. The company's commitment to innovation is evident in the launch of the contemporary hand-knotted collection, Chaos Theory, in 2013. Jaipur Rugs has a significant presence in five central Indian states, with headquarters in #Jaipur and showrooms in #Delhi, #Mumbai, and #Bangalore. Jaipur Rugs Jaipur Rugs Foundation People & Culture at Jaipur Rugs

The handicraft sector in India is a vibrant and diverse industry that encompasses a wide range of traditional crafts and artisanal skills. It plays a significant role in the country's economy, particularly in rural areas, where it serves as a major source of livelihood for millions of artisans and their families. Rich Cultural Heritage: India has a rich cultural heritage and a long history of craftsmanship passed down through generations. Each region of the country boasts its own unique style of handicrafts, reflecting the diversity of its people, traditions, and landscapes. Variety of Crafts: The handicraft sector in India encompasses a vast array of crafts, including pottery, handloom weaving, textile printing and dyeing, embroidery, metalwork, wood carving, stone carving, bamboo and cane craft, leatherwork, jewelry making, and many more. Employment Generation: The handicraft sector is a significant source of employment, particularly in rural areas where other forms of employment may be limited. It provides livelihoods to millions of artisans, especially women and marginalized communities, who practice their craft as a means of sustenance. Export Potential: Indian handicrafts have a strong demand in both domestic and international markets. Exquisite craftsmanship, unique designs, and cultural appeal make Indian handicrafts popular worldwide. The government promotes handicraft exports through various initiatives and trade fairs. Promotion and Support: The Indian government, along with various organizations and agencies, promotes the development and growth of the handicraft sector through initiatives such as the National Handicrafts Development Programme (NHDP), Handicrafts and Handlooms Export Corporation (HHEC), and development schemes for artisans. Challenges: Despite its cultural and economic significance, the handicraft sector faces several challenges, including lack of access to finance, technological obsolescence, limited market access, competition from mass-produced goods, and exploitation of artisans by middlemen. Sustainability and Fair Trade: There is growing awareness about the importance of sustainability and fair trade practices in the handicraft sector. Initiatives promoting eco-friendly materials, ethical production practices, and fair wages for artisans are gaining momentum. Digitalization: The emergence of e-commerce platforms and digital marketing has opened up new opportunities for artisans to reach a wider audience and sell their products directly to consumers, thereby reducing dependency on intermediaries. Preservation of Traditional Crafts: Efforts are underway to preserve and promote traditional crafts through skill development programs, design interventions, and documentation of indigenous knowledge. These initiatives aim to ensure the continuity of traditional crafts for future generations.

India’s textile heritage is a vibrant blend of tradition, craftsmanship, and artistry, reflecting centuries of cultural evolution. Here’s a look at some revered Indian weaves that continue to inspire and captivate: 🌟 Kalamkari: Originating from Andhra Pradesh, Kalamkari, meaning "pen craft," involves hand-painting or block-printing on fabric using natural dyes. This eco-friendly art form was historically used to depict mythological tales. Today, it’s celebrated for its intricate patterns and sustainability. 🌟 Ikat: A resist-dyeing technique, Ikat has roots in Gujarat and Andhra Pradesh. The yarns are dyed before weaving, producing beautiful, blurred patterns. Ikat's unique textures and geometric patterns have timeless appeal. 🌟 Ajrakh: A block-printed textile from Gujarat’s Kutch region, Ajrakh is known for its rich colors and detailed geometric motifs. It uses natural dyes and showcases craftsmanship passed down through generations. 🌟 Mangalgiri: This fabric from Andhra Pradesh combines cotton and silk for lightweight, durable textiles. Known for its elegant design, Mangalgiri is ideal for everyday and ceremonial wear. 🌟 Repurposed Fabric: Promoting sustainability, repurposed fabric involves reusing discarded materials to create new, functional products. This eco-conscious practice helps reduce waste and supports a greener fashion industry. These weaving techniques not only represent India’s rich cultural heritage but also emphasize sustainability and innovation in modern fashion. #IndianWeaves #TextileHeritage #Kalamkari #Ikat #Ajrakh #Mangalgiri #SustainableFashion #RepurposedFabric #CulturalHeritage

Impact of new EUDR law on furniture and handicraft industry of India 🛋️ The new EU Deforestation-Free Products Regulation (EUDR) will significantly impact India's and Jodhpur's furniture & handicraft industry worth ₹45,000 crores. Especially due to its reliance on European clients, with 45% of Jodhpur's furniture business being exported to Europe, compliance with the EUDR is crucial. This regulation requires products like wooden furniture to be sourced sustainably 🌳, posing challenges for exporters from India. The need for certification and adherence to deforestation-free standards will increase costs and complexity for the industry. India's furniture & handicraft sector, known for its craftsmanship, will need to adapt to meet these stringent regulations to maintain its competitiveness in the European market. Embracing sustainable practices and ensuring transparency in the supply chain will be key for exporters to continue thriving in the European market. #handicraft #EURegulations #Sustainability #exports #furniture #handicraft

### Unlocking Potential: How Bangladesh Can Fuel Japan's Handicrafts Market: The Japan handicrafts market is poised for significant growth, expected to reach $1.2 billion by 2026. This surge is driven by increased consumer interest in unique crafts, e-commerce growth, and Japan's rich cultural heritage【6Wresearch】【Polaris Market Research】. The global handicrafts market, valued at $706.83 billion in 2023, is projected to grow at a 4.8% CAGR from 2024 to 2032, fueled by travel, tourism, and rising demand for handmade goods【Polaris Market Research】. Japan's market thrives on traditional crafts like pottery, woodwork, and textiles, supported by government initiatives to preserve these arts【6Wresearch】. Bangladesh, with its high-quality, cost-effective, and sustainable crafts, is well-positioned to tap into this market. Leveraging governmental and NGO support, and favorable trade agreements, Bangladesh can meet Japan's demand for unique handicrafts, fostering cultural and economic exchange. ### Strategies for Bangladesh 1. **Enhance Quality and Diversification**: Implement stringent quality control and blend traditional craftsmanship with modern designs to attract a wider audience. 2. **Strengthen Branding and Marketing**: Develop a strong national brand and use digital marketing and e-commerce to highlight the unique aspects of Bangladeshi handicrafts. 3. **Improve Infrastructure and Logistics**: Invest in better production facilities and streamline supply chains to reduce costs and enhance efficiency. 4. **Government and NGO Support**: Provide tax incentives and subsidies for artisans, and collaborate with NGOs for training and financial support. 5. **Focus on Sustainability**: Produce eco-friendly handicrafts using materials like jute and bamboo, and obtain sustainability certifications to attract conscious buyers. 6. **Cultural Promotion and Tourism**: Promote cultural exchange programs and integrate handicraft promotion with tourism to boost sales. By implementing these strategies, Bangladesh can enhance its competitive edge, effectively competing in the global market and significantly contributing to Japan's handicrafts sector. Abdulla Al Masum Executive Director, H2G Sourcing Ltd.

India's Booming Artificial Flowers Export Market .by Harsh Dhawan India is a prominent player in the global market for artificial flowers, with a growing export sector that caters to various countries around the world. Artificial flowers from India are renowned for their intricate craftsmanship, vibrant colors, and high-quality materials, making them a popular choice for home décor, events, and gifts. The industry leverages the country's rich tradition of artistry and innovation, incorporating both traditional and contemporary designs to meet diverse consumer preferences.The export market for artificial flowers in India has seen significant growth due to factors like competitive pricing, skilled labor, and the increasing demand for eco-friendly and long-lasting decorative options. Key export destinations include the United States, Europe, the Middle East, and Southeast Asia. Indian exporters offer a wide range of products, including silk flowers, polyester flowers, paper flowers, and plastic variants, all tailored to suit international tastes.To sustain and expand this sector, Indian manufacturers focus on enhancing product quality, adopting sustainable materials, and maintaining compliance with international standards. The government's support through initiatives like Make in India and export incentives further bolsters the industry, positioning India as a leading supplier of artificial flowers on the global stage. #HarshDhawan #harshdhawan #mumbai #delhi #india #import #export #exporters #exportimportbusiness #exporting #exportexpertsglobal #businessman#importexport #export #import #exportimport #logistics #exporters #business #internationaltrade #importexportbusiness #importers #trade #exporter #supplychain #usa #india #exporting #exports #dubai #b #exportbusiness #imports #internationalbusiness

Indian handicrafts and handloom sectors are crucial components of the country’s economy, contributing significantly to rural employment, cultural heritage, and exports. Statistics speaks and at Tisser we aim to create data for the sector. While we build this platform let’s look into some existing figures. Artisans and Workforce • Number of Artisans: According to official government estimates, there are around 7 million artisans engaged in India’s handicraft sector, and over 4.3 million weavers and allied workers in the handloom industry. However, informal estimates suggest the number could be as high as 200 million when factoring in seasonal and part-time workers. • Women Participation: Approximately 50% of artisans are women, particularly in sectors like handloom weaving, embroidery, and traditional crafts. Market Size & Growth • Domestic Handicrafts Market: The handicrafts market in India was valued at approximately USD 7-8 billion in 2022, showing steady growth due to increasing domestic demand for handmade products, eco-friendly items, and sustainable living trends. • Handloom Industry: The Indian handloom industry was valued at over INR 50,000 crore (around USD 6 billion) in 2021. The government has implemented various schemes to boost this sector, like the National Handloom Development Programme (NHDP) and the Handloom Weavers’ Comprehensive Welfare Scheme. • Growth Rate: Both sectors have been growing at an approximate rate of 5-10% annually, driven by government support, increased awareness about sustainability, and global demand for handmade and sustainable products. We are positive to build a data driven approach towards the sector. Join us in the movement as we develop a community led data and tech platform. #CraftTech #DataDrivenCrafts #TechForArtisans #CraftInnovation #ArtisanTech #SmartCrafting #DigitalCrafts #TechEmpoweringArtisans #CraftAnalytics #TechInHandlooms #DataForCrafts #CraftsAndCode #InnovationInHandicrafts #HandmadeAndDigital #TechForHandicrafts