Aakarsha Global’s Post

Big tech is stepping up with AI innovations - YouTube, Instagram, Snapchat, Google TV, and Reddit are shaping the future of digital experiences! 1. Instagram launches 'Teen Accounts' with parental controls for safer, more monitored social media use. 2.YouTube introduces AI tools, community features, and automatic dubbing to enhance global content accessibility 3. Google TV integrates AI and smart home features for a smarter, more intuitive entertainment system. 4. Reddit launches an AI-powered 'Ads Inspiration' library to help advertisers discover creative ad ideas. 5. Snapchat unveils next-generation AR smart glasses and Snap OS for an upgraded augmented reality experience. #TechNews #AIInnovation #SocialMediaUpdates

TikTok has just launched its own version of Performance Max called Smart+. Smart+ takes automation to the next level by managing every step of your campaigns, from creative development to optimisation. It let's you decide when to let AI take over and when to manage things yourself, striking that perfect balance between human creativity and AI precision.  Early results seem promising. Ray-Ban slashed their cost per acquisition by 50% and boosted ROI by 42%. One to test if you have the budget.

Cor, Blimey: ruthless efficiency of AI start-ups solving ad fatigue Ad fatigue due to ad repetition is a trend as old as TV, let alone the internet, so why is it that in 2024—with the advent of programmatic and targeted advertising capabilities—that ad fatigue is still a rampant trigger for churn? Some think humans are the issue, and believe a revolution in artificial intelligence is the answer. We are noticing a trend of emerging start-ups in the ad tech scene, offering AI-based algorithms for improving the way ads are inserted contextually and irregularly during ad breaks on FAST and AVoD platforms. One of those is BlimeyAI, a UK-based two-man-band emerging out of stealth mode, which is hoping to secure its first customer contract at next week’s Cannes Lions International Festival of Creativity. #AI #TV #ads

🔥 AI and Automation are Shaping the Future of Content Creation! 🔥 YouTube is gearing up to empower creators with new GenAI features, like integrating Google’s Veo with Shorts and rolling out an AI-powered Inspiration tab. Creators will have even more tools to elevate their content! 🎥✨ Not far behind, Snapchat is launching its AI video-generation tool, allowing creators to generate videos from text prompts. And let’s not forget about the new AR Spectacles—Snap’s always pushing boundaries! In Hollywood, Lionsgate is teaming up with RunwayML to bring AI into the creative process, tapping into classics like The Hunger Games and John Wick. 💡 This could save studios millions while driving creativity. And heads up! ZapConnect is back on Sept. 26, 2024, with insights on how AI and automation will revolutionize workflows. You don’t want to miss this! 🚀 #AI #Automation #VideoCreation #ContentCreation #YouTube #Snapchat #Lionsgate #Zapier #AR #GenAI #FutureOfWork #AIInContent #ZapConnect #CreatorEconomy #DigitalTransformation

Slow down to speed up. This is the idea of working harder so clients can work faster. I’m not sure if we’re busier than ever or just more distracted, but looking back each year, it seems like there are way less meaningful stories than are in the news. In the fast paced world of digital media, it can be hard to determine the news that matters. For example, from my perspective, halfway through the year, the biggest stories in digital media have been: - Chrome delaying 3rd party cookie removal - Streamers like Amazon & Netflix ramping up ads & live sports - US TikTok ban - The creator economy - AI usage With the Olympics and election season still to come. These are pretty close to last years. We try to help clients sift through the noise at Basis Technologies by sharing only the most impactful stories with takeaways each month. Message me if you’d like to receive it! #Basis #DigitalMedia #AI #MediaBuying #B2BSales #TikTok #CTV

New Updates of Social Media Platforms: September 2024 Big News from YouTube! With the continuous evolution of AI technology, improving users’ experiences with authentic-looking online content remains a struggle. In 2024, YouTube rolled out deployment of new elaborate procedures aimed at combating deepfake technology. Such detection technologies will enable both creators and viewers to be protected from false images and fake information. This act signifies that YouTube is up to the task of making sure a reliable content creation ecosystem is maintained while being in the battle against fakes created by artificial intelligence. What are your thoughts on AI deepfakes and their impact on digital media? X Launches New Connected TV App! 📺 With the recently released Connected TV App from Twitter, you can now enjoy social media on a large screen! You may now watch live broadcasts, steaming debates, and multimedia content directly on your television. The goal of this update is to increase the immersion of following events in real time and interacting with your favorite content creators. Have you tried the new app yet? Let us know your experience! #XUpdate #ConnectedTV #SocialMediaInnovation #September2024 #YouTubeUpdate #DigitalMedia #TechNews

Tech giants Alphabet and Meta to reveal the strength of the digital ad market. As companies vary their spending on AI, it's interesting to watch if their ROI justifies the high investment. They remain key players in AI driven advertising. #TechEarnings #DigitalAdMarket #AIInvestments.

🚀 Exciting news! The first edition of Marketing Insider is officially here. Explore intriguing topics including: - Meta's privacy initiatives driving advertisers and teens to TikTok - Why underestimating Gen Z is a costly mistake for advertising - Rethinking the role of AI in advertising amid growing backlash - Virgin Active takes on fitness fad cults Stay updated on essential marketing insights by signing up here: https://lnkd.in/e33Y_sV6 #GetInFocusMedia #MarketingInsider #MarketingTips

🚀 Unlock the Secrets of Netflix and TikTok's AI Magic! 🎬Ever wondered how these giants keep you glued to your screen? 🤔Our latest blog post reveals: ✅ Netflix's recommendation engine secrets ✅ TikTok's addictive "For You Page" algorithm ✅ How to apply these AI strategies to your marketing Don't let your content get lost in the digital noise! Learn how AI-powered video personalization can skyrocket your engagement and ROI. 📈🔗 Read now: https://lnkd.in/e3cVRgZv #AIMarketing #VideoPersonalization #ContentStrategy #DigitalMarketing #MarTech👉 Bonus: Discover how Tally Entertainment can transform your video content with cutting-edge AI techniques! Who's ready to revolutionize their marketing approach? 💡 Share your thoughts below!

It's all about the AdTech revenue - that's the word on the lips of most industry analysts - since we've seen the collapse of the totemic SVOD model, and with ad tiers on most major SVOD platforms now, the industry pivots towards the highly desirable 'sunlit uplands' of the world of addressable advertising. And it's not just the OTT and broadcast markets; now device manufacturers, who are able to capture data at the point of consumption, from within their own ecosystem are looking to get in on the act too.   Addressable advertising promises advertisers the ability to deliver relevant messages to desired audiences based on available data. This approach is key to reaching and gauging the effectiveness of online ad spaces, and in driving engagement and ad relevance.   In an industry reeling from the shock of greatly reduced profitability, and audience churn - regular and highly profitable revenue is now the order of play.   We've been covering AdTech for some time now, as part of wider courses that we offer - but we have noticed this topic creeping into the conversation more and more often, and now we're getting asked to deliver courses that cover not just the technical aspects of how Ad insertion and Addressable Ad Tech works, but for knowledge on the commercial considerations, as well as some of the workflow issues of how data is exchanged and parsed. In reponse, we have updated our offering to match needs of the market.   We also have related courses on Machine learning, AI, Data and Ethics that are part of the story.   Do you want to find out more about AdTech technical and commercial considerations? Do you want to learn about AI, ML, and Data usage?   If you would like to find out more, click on the link below to register your interest. https://lnkd.in/dQkUbcnE Or alternatively, book a meeting with me here. https://lnkd.in/eJcHyd8h #adtech #iptv #ott #monetization #ai #machinelearning #data #ethics