bloombird digital’s Post

RantCPU’s TikTok channel just hit 17M views. This was always designed as a low cost AI R&D and marketing channel. Each video we make, we learn a new pipeline, limitations, how to engage with the audiece, what works/doesn’t and make people smile. Hopefully. The content isn’t for everyone. I’d argue that either is the Last of Us. It’s bold, different and to pushes boundries. Here’s the latest TikTok, released today, created in under 24 hours. https://lnkd.in/gg8ig2PU

The 2 latest updates from TikTok are going to be game-changing for marketers: 1. TikTok One: A centralised destination to access TikTok creators, production partners, and insights with one log in. 2. TikTok Symphony: Creative AI suite to 'supercharge productivity and help brands create at scale'. Full article in the comments 👇

Slow down to speed up. This is the idea of working harder so clients can work faster. I’m not sure if we’re busier than ever or just more distracted, but looking back each year, it seems like there are way less meaningful stories than are in the news. In the fast paced world of digital media, it can be hard to determine the news that matters. For example, from my perspective, halfway through the year, the biggest stories in digital media have been: - Chrome delaying 3rd party cookie removal - Streamers like Amazon & Netflix ramping up ads & live sports - US TikTok ban - The creator economy - AI usage With the Olympics and election season still to come. These are pretty close to last years. We try to help clients sift through the noise at Basis Technologies by sharing only the most impactful stories with takeaways each month. Message me if you’d like to receive it! #Basis #DigitalMedia #AI #MediaBuying #B2BSales #TikTok #CTV

The end of the beginning. Look TikTok is enshittifying its own apps in order to try to monetize it. And if it works, they will do it even more. Just ask Google Search, SERP page one is full of ads, sponsored links, nothing you asked for - why is still so shitty? Because it works for Google (just count the ka-ching), and you tolerate it; and we sometimes even click on the 1st page items enough that Google keeps doing it. I see high profits for TikTok in the next five years; and then the money is good but the growth plateaus, then the next big thing comes up.

🚀 Exciting News from TikTok! 🚀 We’re thrilled to introduce Smart+, our AI-powered automation solution designed to revolutionize the way businesses create and manage campaigns on TikTok! 🌟 Say goodbye to creative fatigue and hello to smarter, more efficient campaigns. Smart+ optimizes your ads with machine learning and predictive AI, ensuring the right ad reaches the right audience at the perfect time. 💡 Whether you’re driving e-commerce sales, increasing app installs, or generating high-quality leads, Smart+ takes the heavy lifting off your shoulders, allowing you to focus on what matters most: growing your business 📈 Key Benefits: 🔹 Higher ROI with automated, data-driven strategies 🔹 Streamlined processes that cut down costs and boost efficiency 🔹 Endless campaign possibilities—all powered by AI With 71% of advertisers already seeing enhanced performance, the results speak for themselves! Ready to level up your TikTok campaigns? 🌐 Let’s build smarter, better, and more impactful campaigns together. 💥 #TikTokForBusiness #SmartPlus #AI #AdTech #DigitalMarketing #Innovation

A great example of today’s interesting dynamic between large language model tech vs communications vs corporate reputations and the building of brand trust. The more brands rely on AI & tech to do communications and consumer engagement, the more opportunities for brand trust to either be amplified or eroded. Underlines the fundamental need for tech to work closely with marketing & communications to ensure brand integrity is upheld. Interesting times! #chatbots #communications #AI #brandreputations #brandtrust #brandintegrity

AI-driven chatbot on your site? Heed this warning of what went wrong at Air Canada. This is a brilliant example of what we need to navigate as we integrate AI into customer-facing roles. Also a brilliant example of when no senior communications person is involved—or heard—and lawyers or tech lead on high-profile corporate reputational issues. This is exactly what I mean by comms people help business make better all-round decisions—not just on comms issues. Senior leadership at AC should have seen the potential for this to be a precedent-setting case and therefore subject to intense scrutiny. Make sure your comms people, not just your lawyers, are in the inner circle and at the table!

📰 #imNEWS: Get caught up on our 3 favorite online marketing news stories from this past week in just under 1 minute: ▶️ How to make more effective YouTube Shorts ads 🤖 Meta thinks their Llama 3 is the best AI assistant available 📱 TikTok launches a new app called TikTok Notes Which story interests you the most? Comment below with your thoughts, questions, or feedback! #youtubeshorts #meta #ai #llama3 #tiktok #tiktoknotes 

TikTok is leveraging generative AI to enhance its advertising business. By incorporating AI technology, TikTok aims to create more engaging and personalized ad content for its users. This move is expected to improve ad performance and attract more advertisers to the platform, showcasing TikTok's commitment to innovation in digital advertising. #TikTok #AI #GenerativeAI #DigitalAdvertising #AdTech #Innovation #PersonalizedAds #AdPerformance #MarketingTech #TechInnovation #SocialMediaMarketing #AIinAds #AdEngagement #TechNews #AdvertisingStrategy

Big tech is stepping up! 1.Instagram launches 'Teen Accounts' with parental controls for safer, more monitored social media use. 2.YouTube introduces AI tools, community features, and automatic dubbing to enhance global content accessibility 3.Google TV integrates AI and smart home features for a smarter, more intuitive entertainment system. 4.Reddit launches an AI-powered 'Ads Inspiration' library to help advertisers discover creative ad ideas. 5.Snapchat unveils next-generation AR smart glasses and Snap OS for an upgraded augmented reality experience. #TechNews #AIInnovation #SocialMediaUpdates