Aaron Norton’s Post

You want to be the next Drake of LinkedIn? Instead, you’re the SoundCloud rapper struggling to make a hit LinkedIn is like the music game. The top creators are the top artists. → You've got your Beyonces (Lara Acosta) → You've got your Drakes (Jasmin Alić → You've got your Kanyes (Dakota Robertson) Sorry Dakota… All the space is taken right? None left for you? Not true because new artists show up every day And some grow to be bigger than the OGs → Post Malone - Record-breaking album sales → Billie Eillish - Youngest Grammy sweep winner → The Weeknd - 58 Billion streams in 2024 Arguably leaving a bigger impact than those mentioned before. You've got the talent but haven't hit the LinkedIn stage yet. Building authority on LinkedIn is like being the lead singer of a rock band. It's not just about having a great voice (or in this case, expertise). It's about: - Connecting with your audience - Consistently delivering killer performances (valuable insights) - Having a unique style that sets you apart (authenticity). But don’t think a lead singer's job ends there. There's more: - You need to engage with your fans (network) - Tell stories that captivate them (storytelling) - Celebrate your wins together (showcasing achievements). I just know you're screaming "I wanna rock the LinkedIn Stage but how?" Here's how: 1. Be Authentic: Share Your True Journey ↳ Share your warts and all. People resonate with real. 2. Share Expert Knowledge Consistently ↳ Demonstrate expertise, post valuable insights regularly. 3. Engage Actively with Your Network ↳ Comment, like, and share to foster relationships. 4. Leverage Storytelling in Posts ↳ Craft compelling narratives to captivate your audience. 5. Showcase Achievements and Milestones ↳ Highlight successes to enhance credibility and authority. Ready to be LinkedIn's next headliner? Start with these tips! P.S. Got a rockstar tip for building authority on LinkedIn? Share it in the comments and let's start a band together! #personalbranding

🎵 *music starts* How good are you at wrangling the tech for your business? Do you look at possible alternatives other than if you want to save money or follow the latest trends on your favourite social media channels or after attending a webinar with the next greatest answer to every problem you can think of (plus some you would never have)? Don't forget to (data) protect your business! Want help with what to do now? https://lnkd.in/dZdheeQk #CheckCompliance #JargonfreeGDPR #JargonfreeandShiny

Ever Tried a Disco-Themed Cold Outreach? 🕺🎶 How a Funky Video Invitation Made Outreach Fun I recently took a moment to reach out to a potential client, and instead of being boring and creepy, I decided to create a disco-themed video with funky music inviting her to book a discovery call. It didn't secure the call, but it was a cool try! 💃✨ Curious to see it? Check it out and book a call with me here: https://lnkd.in/ec_53K38 What's the weirdest, most creative outreach you've ever done? 🤔🎨 Share your stories in the comments! 👇 #CreativeOutreach #MarketingInnovation #DiscoMagic

From professional highlights and personal projects to social media and beyond, this link will give you a little introduction✨

🎵 *music starts* How good are you at wrangling the tech for your business? Do you look at possible alternatives other than if you want to save money or follow the latest trends on your favourite social media channels or after attending a webinar with the next greatest answer to every problem you can think of (plus some you would never have)? Don't forget to (data) protect your business! Want help with what to do now? https://lnkd.in/dZdheeQk #CheckCompliance #JargonfreeGDPR #JargonfreeandShiny

I sat in traffic last night for two hours (bleh). Listened to music. And now this is the result. So, as you read this little post, I must warn you that the only way to read is to the tune of Sabrina Carpenter "Espresso"). ----- There's this trend on LinkedIn, you know? Not my vibe, though, no, no, no. It’s got this energy / pushy, aggressive, negative, like a black hole screaming competition. A sea of voices claiming, “I’m right, you’re wrong.” But honestly? That’s not my song. Personally? Eh, I’ll pass. Professionally? Let’s bring some class. Promote some content with heart and delight, less of the rant, and more of the light. ---- (that's all I got) ---- But the perpetuation of the light, for me, starts by sharing this content, The Long Game, from Mark Huber with UserEvidence and Dave Gerhardt. A 3-episode, 9-hole mini-series about Dave’s career journey from PR intern to first-time marketing leader and everything he learned along the way. What I love about it: human connection, organic conversation, and genuine curiosity. And always have love for the genius of Jillian Hoefer

𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐏𝐨𝐰𝐞𝐫 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐢𝐧 𝐋𝐢𝐯𝐞 𝐌𝐮𝐬𝐢𝐜—𝐀𝐧𝐝 𝐈𝐭’𝐬 𝐍𝐨𝐭 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐀𝐫𝐭𝐢𝐬𝐭𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐌𝐲 𝐓𝐚𝐤𝐞 𝐎𝐧 𝐭𝐡𝐞 𝐅𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐃𝐚𝐭𝐚. I've long been a fan of James Blake, not just for his music but for his advocacy in helping musicians reclaim ownership of their careers. If you've recently tried buying tickets for headline shows like Oasis or Taylor Swift, you're probably familiar with the frustration of “Dynamic Pricing” or “Platinum Tickets.” Surge pricing when supply is limited and guaranteed to sell out isn't economics—it's exploitation. James Blake spoke on the BBC recently, championing the idea of artists owning their data. I couldn’t agree more, but it also highlights a deeper divide in the live music ecosystem: Good vs. Bad Promoters and Ticket Agents. A good promoter understands the importance of data transparency and often shares it with artists through tools like opt-in checkboxes for mailing lists. These are the ones building trust and sustainability in the industry. Unfortunately, they are often overshadowed by the predatory practices of ticketing giants who hoard data for their own gain. The issue isn’t just about bad actors. The real problem is the ringfencing of data that doesn’t rightfully belong to one party. However there are good players out there! Companies like Easol are changing the game by giving promoters ownership of their own data, providing transparency and tools to succeed. For those interested in a fresh perspective on this, follow James Blake and check out Theo Gentilli's recent post on this. It’s worth a read. Danny Starr, Elyse McAvoy - keen to hear your thoughts. Let’s continue advocating for an industry where data empowers the right players. #MusicIndustry #DataOwnership #JamesBlake #LiveMusic #Ticketing

why do you think you need the crowd to stay relevant? that will be the worst thing to think about, you don't need the crowd, you need value. many of you are waiting for the crowd because you think the crowd makes a great man. hell no! crowd does not make a great man, it's the value, the value makes a great man and pull the crowd. why are you looking at the number of followers you have before you launch out? my dear you just need one person. understand that men are mostly driven by result not your story, that one person might be the leverage for the crowd you need. push now, leverage on your value, impact that soul. that how to grow. do you have interest in making passive income online? see my blog to read some articles that can help you achieve that 👇🏾 https://lnkd.in/dVSwVgRs

Now that the hype has died down, and the brothers are busy counting their millions, it’s time to assess the pure madness that this campaign created It ticked all the right sales, marketing and PR boxes: ✅ lead singer headlines main festival ✅ stories leaked, brothers make up! ✅ music blog writers: “wouldn’t it be great…” ✅ 90’s revival full swing ✅ release tours dates ✅ release VIP access ballot ✅ everyone shares about this ✅ create massive demand online 📆 on a specific date and time As a marketer, I watched this perfect campaign unfold and predicted each step (not that it got me anywhere 😆) Then came the controversy. Playing on vulnerable minds by using age old marketing tactics (scarcity, demand, price hike) Were you one of the lucky ones? What are your thoughts around this campaign?

A Candid Reflection: Social Media and how it affects my workflow. Check out my blog post. https://wix.to/3JGUlMy #newblogpost #music