A Better Lemonade Stand’s Post

I spoke to ~200 creators. Why? 🤔 Because when I first embarked on the journey of building a marketplace, I heard a lot about the power of building in 'public', and 'for the customer'. It's been a game-changer. After dropping a basic MVP into the hands of 100 creators and gathering their invaluable feedback, we engaged in an immense back-and-forth. The result? A truly usable platform where Creators are not only returning but actively downloading and uploading more content than ever before, and a lot of it for free! And here's the nugget: because of our deep engagement with our customers, we're averaging 15% growth per week... And now they've asked for more features... so we've done just that, you can read all about it here. https://lnkd.in/etwVaQUU

Sometimes, it just takes six years for the timing to be right. In 2018, we launched Locals, an early local UGC platform for creators. At the time, we were throwing a lot of spaghetti at the wall to see what stuck — we were developing our identity. Unfortunately, just a few months later, we had to shut it down due to technology constraints and a shift in focus. But... I held onto the domain Locals.tv. Something told me this brand wasn’t finished (and, honestly, the domain cost us almost $2K 😅). A few weeks ago, we had an epiphany: What are we doing about video?? Over the past decade, we’ve tried (and failed) to do video more than four times. Each attempt came with unique challenges, but the biggest hurdle was always the unsustainable production costs. This time, we’re approaching it differently by doubling down on the creator economy. Our thoughts immediately turned to re-launching Locals, but this time as a local video app — one that integrates our media and advertising ecosystem with local creator content. For creators, the benefits are clear: We’ll generate incremental revenue for your videos without requiring you to re-upload or build a new following. License and forget. For users, our team of experts will curate and license the best local creator content from your city — all in one place. So, we built the app, and it’s almost ready. And I’m beyond excited to show you 🤠 Launch info and more details coming soon... 👀

💡 How to use player feedback before launch! See why early user feedback can make or break your game’s success. 📣 #GameDevelopment #UserFeedback Read the full blog at https://lnkd.in/gE2TnpSd

We’ve just released a comprehensive guide on Choosing the Best TikTok Ad Format for Your Business. Discover how to leverage TikTok's diverse campaign formats to drive your business goals, from lead generation to maximizing conversions for web and app. This guide includes: ✔️ Actionable insights and frameworks ✔️ Strategies for generating high-quality leads ✔️ Techniques to maximize conversions for web and app ✔️ Tips for driving product sales and revenue Don't miss out on these valuable strategies! Discover Marketing Sandbox: Where theory meets hands-on practice! 🚀 Sign up today to master every aspect of digital marketing. 📈✨ https://lnkd.in/dBaxxiWe

💡 How to use player feedback before launch! See why early user feedback can make or break your game’s success. 📣 #GameDevelopment #UserFeedback Read the full blog at https://lnkd.in/g7-tybDr

Secret #1: Micropayments can change the game for creators! 💸 Secret #2: Your content can go global instantly with Web3! 🌐 Secret #3: Decentralized communities = a new level of engagement. 🤝 Shhh… don’t tell anyone. Wanna dive deeper into Web3? 🚀 Share your thoughts or hit us up at help@promeet.live. Let's revolutionize content together! ✨ #Web3 #ContentMonetization #DigitalCreators

DCBL case study: why app screencasts in your UGC content could be a total game-changer! At DCBL we’re fascinated by how the smallest tweaks in creative strategy can have such a huge impact. Teamed up with Allformance and the TikTok Creative Performance team to run a 10-day experiment for a ride-hailing app in LATAM. Creative science → into action! Four different approaches to see what would drive results: → Control Creative: Simple talking-head content (keeping it basic). → Arm 1: Platform switch without any app showcase (getting straight to the point). → Arm 2: More dynamic visuals combined with an app tutorial (giving people a real look at how it works). → Arm 3: A hands-on, in-depth showcase of the app with the creator interacting directly with it (this one really blew us away!). → Arm 4: Dialogue over the phone, but no app UI in sight. A-a-and…Arm 3—the hands-on app showcase—came out on top, delivering: 🚀 A 49% boost in IR (install rate). 🚀 A 28% decrease in CPA (cost per acquisition). 🚀 A 25% drop in CPI (cost per install). This experiment showed us how essential it is to let people see and feel the product experience in real-time. Big shoutout to our partners for the opportunity to test this out and iterate quickly. Ready to investigate more! If you’re interested in exploring high-impact UGC content, feel free to drop us a message – happy to chat!

Here's an example of how, at first glance small data-driven changes to creatives can lead to awesome results!

2024: A Year of Game-Changing Innovation at Catch+Release This year, our team at Catch+Release introduced some incredible features to make content licensing simpler, faster, and more collaborative for our customers.Here are just a few highlights that I’m proud to share:  1). Free Creator Community Clearance: Over 1M licensable assets, now with no clearance fees.  2). AI-Powered Search: Smarter filters and source-specific options for seamless discovery.  3). Shot Tracker: Real-time updates and progress tracking to keep projects moving.  4). Creative Tools: Build Storyboards, export Rip Reels, and bring campaigns to life—all in one platform. 5). Real-Time Notifications: Stay in the loop on teammate activity, clearance updates, and more. These updates reflect our commitment to empowering creators and marketers to focus on what they do best: telling impactful, authentic stories. Check out our 2024 Year-in-Review blog (https://lnkd.in/gDFr2pDw) to dive into these features. Here’s to another year of innovation, collaboration, and creativity in 2025! 🎉 🌟 #CatchAndRelease #ContentLicensing #MarketingInnovation #AuthenticContent

2024 at Catch+Release: Innovations That Empower Marketers This year, our team has been hard at work introducing tools that make content licensing faster, easier, and more collaborative. These updates have been game-changers for helping brands create impactful campaigns with confidence. Here are a few highlights: ✅ Free Creator Community Clearance: Over 1M licensable assets, now free of clearance fees. 🤖 AI-Powered Search: Smarter filters and source-specific options for discovering the perfect content. 📋 Shot Tracker: Real-time updates to monitor progress and keep projects on track. 🛠️ Creative Tools: Build Storyboards, export Rip Reels, and streamline creative workflows. 📩 Real-Time Notifications: Stay informed with updates on clearance, high-res availability, and teammate activity. These features are all about enabling teams to focus on creativity while we take care of the complexities. Check out our 2024 Year-in-Review blog to learn more > https://lnkd.in/gpCyXujS Here’s to helping marketers create incredible campaigns in 2025! #CatchAndRelease #ContentLicensing #MarketingInnovation #AuthenticContent