Abhilasha Sharma’s Post

‼️According to Trade Show Labs, only 6% of businesses exhibiting an event are confident in their ability to convert leads effectively. Pretty shocking, right? Especially given that your primary reason for being at any event is to pull in new leads for your business. This low level of confidence signals an urgent need for strategic support to reach event goals and attract qualified prospects. How about making your 2024 event strategy your best one yet? Together, we can boost that 6% confidence rate all the way up to 100%. Learn more about our event management services to discover how we can maximize the outcomes of your next event! -> https://hubs.ly/Q02lNS9C0 #EventMarketing #EventStrategy #LeadGeneration #2024B2BEvents

😟 Do you know the biggest mistake exhibitors make at trade shows? 🤔❓ 📣 THEY DON’T NETWORK EFFECTIVELY 📣 Attending an upcoming trade show? Don’t forget to utilize your greatest asset – you! We know it’s easier said than done, but don’t worry. We’ve got some tips that will help improve your marketing game before your next trade show. Here we go! 1. Pre-Show Networking Preparation 🔍: Strategic preparation can boost your chances of meaningful connections. Planning ahead ensures you maximize time and effort during the event. To-Dos: > Identify Key Contacts: Use event apps, social media, and LinkedIn to research and list key attendees, exhibitors, and speakers. > Reach Out Early: Send personalized messages to express interest and suggest meeting times. > Set Objectives: Define what you hope to achieve from each meeting, such as partnerships or network expansion. Wins: > Efficient use of event time. > Increased likelihood of connecting with high-value contacts. > Demonstrates a proactive, professional approach. 2. Optimize Your Booth for Networking 🎨: An inviting booth fosters deeper interactions and draws more visitors, enhancing engagement with your brand. To-Dos: > Welcoming Design: Use an open layout and include comfortable seating for discussions. > Interactive Elements: Incorporate touchscreens, VR/AR experiences, or product demos. > Clear Signage and Branding: Ensure your booth communicates your value proposition clearly and concisely. Wins: > Attracts more visitors. > Facilitates meaningful interactions. > Creates a memorable visitor experience. 3. Post-Show Follow-Up 📧: Effective follow-up converts initial interactions into lasting business relationships, showcasing professionalism and genuine interest. “Let’s keep in touch” shouldn’t be just an empty promise. To-Dos: > Personalized Emails: Reference specific points from conversations to show attentiveness. > Connect on LinkedIn: Add new contacts with a personalized message and share relevant content. > Organize Your Leads: Use a CRM to segment leads by priority for targeted follow-ups. Wins: > Reinforces connections made. > Increases chances of converting leads into clients or partners. > Demonstrates a proactive approach to relationship building. Focus on these strategies, and you can streamline your trade show networking efforts and build lasting, valuable connections. Let's make your next trade show a success! 🌟 #tradeshowtips #networking #exhibits

It's amazing how many companies will send people to events without a plan or clear outcomes. I know because I've done it! Last year I was tired of it and built a playbook for how we approach events. Over the next couple days I'll share the plays for attending industry specific events when we're not sponsoring, speaking, or exhibiting. I'll get to the sponsored event plays another time, ok! 📅 Post schedule: Today: Pre-conference Thursday: During the conference Friday: Post-conference 🌟 Pre-conference plays 🌟 - Build a list of customers in the industry using LinkedIn Sales Nav - Build a sequence in Apollo: Step 1) LinkedIn connection 2) Manual email asking customers if they are going to the event 3) Automated follow-up email - For positive replies, arrange a time to meet up for a quick chat - Send connection requests to all speakers - Leverage my network: do I know anyone at the speaking or sponsoring companies I can connect with about the event? - Work with the SDR team to prospect into accounts within that industry - Confirm with marketing we're running paid ads to accounts in that industry (we usually are by default if they fit our ICP) - Download and get familiar with the conference app - Plan out what sessions and activities I'll check out by day. I try to pick sessions relevant to my world, but even if I can't, I'll go to something interesting to learn about the industry. Every session presents an opportunity to meet new people! - Block my calendar and let my team know I'll be out of office so I can fully focus on the task at hand - Post on LinkedIn 1-2 times before the conference and use the event hashtags so that you build awareness with your network that you're going 👇🏽 👇🏽 👇🏽 👇🏽 👇🏽 👇🏽 👇🏽 How do you prep for an in-person event? Please share in the comments! P.S. Post 2 of 3 on "during the conference" drops tomorrow. #sales #marketing #events #networking #conferences

Exhibitors can get 3X the qualified leads. (If you follow this simple list before you go exhibit at SaaStr, or at HubSpot Inbound or at IAEE in Los Angeles, or your next big event.) - Define a booth staff, schedule, and assign roles. Some of your team can be Greeters, others can be deep 1-1 conversations or mini demos. If everyone standing at your booth is doing the same thing. Your doing nothing. - Decide where to store backpacks, gear, extra water bottles etc., You don't want your booth starting to look like an airport lounge (and a busy one at that), plan ahead to store all the gear inside the exhibit walls or in your hotel room or ask the organizer for a place to safely put gear. - Create a daily contest (between your staff). The staff member with the most qualified leads or "Highest quality hot lead" wins a gift card, an iPad, a vacation trip, something worthwhile that makes your team focus in on the event + the conversations + their note-taking. - Ask the organizer about Appointment Scheduling, ways to drive traffic, or ad or sponsorship opportunities (most events use a great technology to help this) - Practice objection handling and your elevator pitch. Change it to be more of an elevator pitch + a Question. When someone walks up to the booth, get them explaining their role or focus so you can give them the context of your offering and how it helps them. - Map out the email follow ups and automation you will be using with your marketing team and Ops team. Do not save that for the week after the conference. Many Exhibiting companies now try to send a thank you email or automated follow up email the SAME DAY as the event. - Make friends with the booths nearby. You're going to be their all day...and they can help send people your way when it makes sense. - Confirm you have a daily lead metric. Is 25 meetings or 75 meetings this goal? #conference #eventprofs

Boost Engagement and Drive Leads from Your Trade Show Booth with Interactive Magic ✨ Exhibiting at a trade show? You’ve invested time and resources in your booth, but are you maximizing your attendee engagement? Many exhibitors face the “dead booth” dilemma: attendees pass by, glance around, and keep walking. If you're lucky, they'll give you "the nod." Here’s the reality: engagement is key. Without it, even the most eye-catching booth can get lost in the crowd. Imagine this instead: Your booth is a buzz of excitement, drawing in attendees who stay to learn more. How? By offering an unforgettable, interactive experience that captures attention—and holds it. With live, customized, magical presentations tailored to your brand, I attract crowds, entertain, and subtly convey your key messages. After each presentation, I invite attendees directly into your booth, setting the stage for more meaningful conversations and badge scans. 🔹 Engagement + Brand Connection: Interactive magic captivates attendees and organically integrates your brand messages, making it easier to spark interest and build rapport. 🔹 Lead Generation Without Pressure: Magic creates a “no-pressure” environment. Attendees feel welcomed and are more likely to engage, ask questions, and share their info. 🔹 Stand Out from the Crowd: A live magic presentation is hard to ignore. Attendees stop, engage, and remember your brand well beyond the event. Ready to transform your trade show booth into a lead-generating experience? 💬 Connect with me here on LinkedIn or message me directly to start a conversation. Let’s make your next event unforgettable. #TradeShowTips #EventEngagement #BoothAttraction #InteractiveMarketing #EventMarketing #LeadGeneration #BrandExperience #CorporateEvents #AudienceEngagement #TradeShowMagic #ExperientialMarketing #BrandActivation #LiveEntertainment #TradeShowBooth #NetworkingEvents

Our most successful event clients swear by laser-focused ROI strategies, and it's time for the event industry to pivot from filling seats to making every interaction count towards the bottom line. Here are three game-changing ways to achieve consistent and true ROI: 1️⃣ Reframe Objectives: Shift beyond attendee registrations and email list size. Focus on the quality of meetings facilitated by your events. Elevate the impact of every interaction for a more meaningful ROI. 2️⃣ Transform into a Profit Center: Showcase your event team's value by turning event activities into tangible business opportunities. Demonstrate a direct line from meetings to signed deals, making your CFO and attendees happy. 3️⃣ Successful Post-Event Plan: Extend the life of your event with a strategic post-event plan. Continue tracking connections to sales results and reengage the community. Prove your event's true ROI and ensure long-term success. Remember, what gets measured gets improved. Align your event success with business goals, making each event a step towards growth, not just another expense. Watch, learn, and let's elevate your events together! #EventROI #BusinessSuccess #TransformYourEvents

Are events worth the investment? How do you measure the ROI on events? Events can be a significant investment of time, effort and money, but do they truly deliver a return on investment? Join us for a 30-minute session on LinkedIn Live with Pete Heslop, the founder of Steadfast Collective, a development and design studio, as he delves into the value of events. We'll feature quickfire questions towards the end of the 30 minute session so you can Ask Us Anything. This session is for Marketing Managers, Head of Comms, BizDev Leads. Discover how to seamlessly integrate events into your sales strategy, enhance prospect engagement, and cultivate meaningful connections with potential clients. Don't miss this opportunity to gain valuable insights and optimise your event planning efforts. Mark your calendar: 📅 Monday 13 May ⏰ 12 midday ⏳ 30 minutes Click the link to attend and receive timely reminders: https://buff.ly/3wjLNqX. #EventROI #MarketingLead #EventStrategy #EventSuccess #MarketingStrategy #HeadofComms #MarketingManagers

🎯 Maximizing ROI at industry events isn't just about showing up; it's a strategic journey from start to finish. Here's a condensed game plan to ensure your next conference pays off: 1. **Pre-Conference Prep**: Kick-start your success before even stepping foot at the event. Dive into attendee lists, set clear objectives, and plan your approach. This isn't just about being prepared; it's about being proactive. 2. **During the Event**: Now's your time to shine! Maintain high visibility, engage actively with attendees, and integrate tools like LinkedIn to deepen those interactions. It’s about creating memorable impressions that echo beyond the event. 3. **Post-Conference Strategy**: The real game begins after the event. Follow up is key; personalize your messages, segment your new contacts based on their interests, and reference conversations you had to reignite that initial spark. 📈 Each phase is crucial to transforming brief encounters into lasting business relationships and tangible outcomes. Have you found certain strategies particularly effective in your event follow-ups? Let’s exchange some top tips! #EventMarketing #Networking #BusinessStrategy Need help improving your ads? Let's chat.

🔑 𝐔𝐧𝐥𝐨𝐜𝐤 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐯𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭! 🔑 As event organizers, we’ve all been there: spending hours planning, only to struggle with sign-ups and attendee engagement. But what if I told you there’s a way to boost registrations and ensure attendees are prepared for your event? Recently, I discovered 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁, and it’s been a total game-changer for event prep and engagement! 💡𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝗵𝗲𝗹𝗽𝗲𝗱:   ✅𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀: I used SmartLead Magnet to create a simple Event Prep Checklist for attendees, and sign-ups immediately increased.    ✅𝗠𝗼𝗿𝗲 𝗣𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀: With a clear checklist, people arrived ready and knew exactly what to expect.    ✅𝗦𝗺𝗼𝗼𝘁𝗵𝗲𝗿 𝗘𝘃𝗲𝗻𝘁𝘀: Attendees were more engaged and fulfilled, making each event more successful. If you’re looking to elevate your event promotion strategy and improve attendee experience, 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁 has you covered. From checklists to customizable templates, it’s designed to help event organizers like us make a lasting impact! 🌐 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗺𝗮𝗿𝘁𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁: https://lnkd.in/gbQHM4ic Ready to level up your event game? Give it a try and see the difference! #EventMarketing #EventPlanning #LeadGeneration #SmartLeadMagnet #EventSuccess #MarketingTools #AudienceEngagement #EventPromotion #BoostRegistrations #EventOrganizerTips #LeadMagnet