Ana Catarina Miranda’s Post

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a former CS and SDR, now doing RevOps for a remote & global company 🌎

Automation is great because it eliminates tedious tasks, but it also brings another great advantage... ...it highlights the unnecessary complexity we bring to processes, sometimes. To automate things, you need concrete rules*. To have concrete rules, you need to think things through. When you think things through, you find a moment to realize how silly you're being 🫠 ...and you re-design for simplicity. ⚡️ That's why experimental design is so important, before rushing into building or deploying something. ⚡️ *you also need clean data, but that's a whole other topic. #revops

Brandon Lipman

CEO @ Redwhale | Growth Consulting (Tactical Marketing & Sales)

6mo

Absolutely, automation streamlines tasks and reveals where we overcomplicate processes. Experimentation before implementation is key. ⚡️ Ana Catarina Miranda

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