Across the Pond | B Corp™’s Post

Through digital storytelling (customer story), several minds (outside of that team) can converge on a future business and assist that entrepreneur in understanding their customers, defining their customer needs, ideating innovative solutions, prototyping amazing products, and testing future product ideas. https://lnkd.in/deEAZpHG

Should You Build Exactly What Your Users Ask For ? ❌ 𝐃𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐧𝐨𝐭! 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐫𝐞 𝐯𝐢𝐭𝐚𝐥, 𝐛𝐮𝐭 𝐛𝐥𝐢𝐧𝐝𝐥𝐲 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐜𝐚𝐧 𝐥𝐞𝐚𝐝 𝐭𝐨 𝐭𝐫𝐨𝐮𝐛𝐥𝐞. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲: - Isolated Ideas: Features must align with your overall strategy. - Understanding Solutions: Users know their problems, but you design the solutions. - Overcomplication: Adding too many features can confuse, not improve. 𝐀 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: 𝐋𝐞𝐭 𝐮𝐬𝐞𝐫𝐬 𝐢𝐧𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐬, 𝐧𝐨𝐭 𝐝𝐢𝐜𝐭𝐚𝐭𝐞 𝐭𝐡𝐞𝐦. - Dig Deeper: Understand the "why" behind requests. - Use Your Expertise: Interpret user needs through your product knowledge. - Experiment Thoughtfully: Test ideas on a small scale first. How do you balance customer feedback with product vision? #ProductManagement #Strategy #Product #Technology

Th: "Playing with fire: innovation, quality, and brand loyalty" I once had a client, a tech startup, who believed their groundbreaking app would speak for itself. They poured millions into cutting-edge features but skimped on user testing. The result? A PR nightmare at launch. Why? Crashes, data breaches, and a UI so complex it needed its own manual. What was meant to revolutionize personal finance became a cautionary tale in tech circles. This experience crystallized a truth: in the realm of reputation, your product isn't just a commodity - it's the embodiment of your brand promise. The conundrum? Many brands obsess over disruptive innovation while overlooking the bedrock of quality assurance. Critical factors often underestimated: → Consistency: your brand's reputation hinges on your most recent offering. → User-centric design: intuitive functionality speaks volumes about your brand ethos. → Sustainable production: in today's market, your manufacturing ethics are as scrutinized as your end product. → Lifecycle support: the customer journey extends far beyond the point of sale. The real challenge lies in harmonizing cutting-edge innovation with unwavering reliability. Is your R&D truly pioneering or merely chasing market trends? Does your quality control bolster your reputation or simply mitigate risks? In the consumer psyche, product performance often outweighs even the most compelling marketing narratives. Reflect on this: which product experiences have fundamentally altered your perception of a brand? The answers might surprise you. #reputationmanagement #customerexperience

Let's dive into what makes a product release not just good, but phenomenal: being customer-centric. 👥💡 Remember, it's not about just pushing features out the door; it's about crafting stories that resonate, solutions that matter. The core of your product release should be built on understanding and solving your customers' real-world problems. 🏗️ Here's a quick blueprint to ensure your next release is as customer-centric as can be and nails that story: Listen More, Assume Less: Before you even draft that release plan, dive deep into customer feedback. The gold is often in the details we overlook. I’ve seen this time and again, from my journalism days to leading marketing at AI firms, the story is king. Your customers' stories should shape your product narrative. Beta Test with Real Users: Nothing beats real-world application. Get your product in the hands of a diverse group of customers early on. Their insights can pivot a 'meh' feature into a 'wow' experience. Educate and Inspire: Don't just list features; show your customers how these updates will transform their day-to-day. As someone who’s been on both sides of the marketing table, trust me, the story you tell is as crucial as the product you sell. Gather and Implement Feedback Post-Release: The work isn’t done at release. Customer feedback post-launch is a treasure trove. Celebrate Successes and Learn from Missteps: Every release has its highs and lows. Share your wins and lessons learned with your team and customers. Transparency builds trust and loyalty. Let’s build not just products, but experiences that leave a mark. #CustomerCentric #ProductRelease #MarketingLeadership

5 Best Strategies for reducing friction in your product or service: 1- Remove options: The greater the choices, the lengthier the decision-making process (Hick’s Law). 2- Split into steps: Breaking down a task into three smaller steps is easier than tackling one large task (Cognitive Load). 3- Valid Defaults: Design experiences that require minimal user input and provide a reliable starting point. 4- Discoverability: Ensure users can easily find features by focusing on clear visibility, immediate feedback, intuitive affordance, consistent design patterns, helpful guidance, and inclusive accessibility. 5- Introduce features gradually: While you may be eager to showcase all your product's capabilities, ensure users have adequate time to grasp each feature (Progressive Disclosure). I hope it’s been helpful. I´m Anak and for the past two decades I have been reducing the gap between humans and technology. I founded I Life You with a mission to advice businesses on how to provide enhanced and more human-centric experiences and improve digital wellebeing. I would be delighted to help you if you need advice on this subject. Have a lovely day! Humanise your service Grow your business by increasing your customers' well-being. Lead the path. I LIFE YOU #exceednotmeetcustomersexpectations #productpsychology #humanisingexperiences #meaningfulexperiences #customerservice #ilifeyou

Gear up for a trailblazing product journey with this guide from UserTesting!

Gear up for a trailblazing product journey with this guide from UserTesting!

Innovation as a Growth Model- Creating Value Through Customer-Centric Curiosity In the realm of business growth and innovation, understanding and valuing the customer's journey with your product or service is paramount. It's not solely about the end result or the usability of what you offer; it's about the process, the experience, and the engagement. True innovation stems from a deep curiosity about how customers interact with your solutions and what that says about their needs and desires. Here's how we can shift our focus towards a more customer-centric approach to innovation, creating value that resonates and endures. Observe and Engage Start by observing your customers in their natural environment. How do they interact with your product or service? Are there unconventional ways they're using it that you hadn't anticipated? Sometimes, the most innovative ideas come from understanding these unique adaptations. Pay attention to: Repeated actions: These can indicate a strong preference or a workaround for a missing feature. Creative uses: Unintended ways your product is being used could open new avenues for development. Listen and Learn Listening goes beyond hearing the words; it's about understanding the context and emotions behind them. Engage in conversations, read between the lines of feedback, and be present on platforms where your customers express their opinions. Look for: Recurring themes: Are there consistent issues or desires that come up? Language: The words customers use can reveal a lot about their expectations and experiences. #growthhacking #businessgrowth #innovation #viable #growthmindset #usercentereddesign #customerexperience

Gear up for a trailblazing product journey with this guide from UserTesting!

Are You Embracing the Future of Problem-Solving? 📱🔍 Discover how embracing the shift from delivering high-quality content to problem-solving can make or break your business. Learn how using innovative cinematic solutions can solve customer problems and ensure success in today's digital age. #ProblemSolvingMindset #EmbracingChange #DigitalTransformation #InnovativeSolutions #BusinessSuccess #ProblemSolvingSkills #DigitalAge #CinematicSolutions #FutureSuccess #TechAdvancements