ActivSport Advisory’s Post

Top 10 Staffing and Programming Mistakes Gym Owners Make and How to Avoid Them Read this week's blog here: https://lnkd.in/geeGYXsb After three +decades in the fitness industry and countless facility consultations as CEO of ActivSport Advisory, I’ve seen my share of wrong moves or neglectful situations that have led to missed opportunities, lost revenue and unneeded headaches. In my latest blog post, I've identified the most common mistakes that prevent gyms from reaching their full potential. Here’s a quick summation of the top pitfalls and how to avoid them: Staffing Mistakes: 1.     Hiring Under-Qualified Staff: Your team's credentials matter. Every customer-facing role needs proper education and training. 2.     Neglecting Professional Development: Training shouldn't end after onboarding. Implement structured, ongoing development programs. 3.     Misaligning Roles: Stop seeking "unicorn" employees who do everything. Let specialists excel in their areas of expertise. 4.     Overlooking Staff Specialization: Encourage trainers to develop unique expertise—it's fertile ground for organic marketing. 5.     Misstructuring Compensation: Align pay with business goals and retention metrics to drive desired outcomes. 6.     Underestimating Turnover Costs: High turnover disrupts member relationships and drains resources. Invest in retention. Programming Mistakes: 7.     Planning Without Strategy: Your programming calendar should align with sales, marketing, and staff development goals. 8.     Selling Single Sessions: Switch to comprehensive, time-bound programs for better revenue recognition and client commitment. 9.     Limiting to Members Only: Open select programs to non-members to expand your market and create a membership pipeline. 10. Pairing Newcomers with Inexperienced Staff: Trust your seasoned professionals with member onboarding—it's crucial for retention. These mistakes might seem basic, but they're surprisingly common, even in established facilities. The good news? They're all fixable with the right approach and commitment to change. What challenges resonate most with your facility? Let's connect and discuss strategies for building a more profitable and resilient fitness business. #FitnessIndustry #GymManagement #BusinessStrategy #FitnessLeadership #OperationalExcellence

Top 10 Staffing and Programming Mistakes Gym Owners Make...

Top 10 Staffing and Programming Mistakes Gym Owners Make...

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