#Why_Are_Car_Sales_Down?
Post 1/2*
The passenger car segment has experienced double-digit growth over the past three financial years:
- #FY22: +13%
- #FY23: +26%
- #FY24: +8%
However, the August year-over-year (YOY) change in sales for the top three manufacturers shows a decline:
1. #Maruti_Suzuki: -8.4% (from 156,114 to 143,075 units)
2. #Hyundai: -8% (from 53,830 to 49,525 units)
3. #Tata_Motors: -3.2% (from 45,933 to 44,486 units)
The data shared by car manufacturers represents #Primary_Sales**, which is not an entirely accurate metric to assess the overall market situation.
- #Primary_Sales: Sales from the company to the dealer (e.g., Maruti billing a dealer in XYZ city).
- #Retail_Sales: Sales from the dealership to the end consumer (e.g., you buying a car from a dealer in XYZ city).
Retail sales provide a better reflection of the market situation.
#Dealer_Inventory_and_Financial_Strain
Dealer inventories have increased, leading to additional warehouse costs. To clear the stock, dealers are offering additional discounts. This creates a loss for dealers in two ways: increased costs from inventory storage and reduced margins due to discounts. Now that dealers have reached full stocking capacity, companies (manufacturers) are holding inventory.
The decline in car sales started in July, marking the first drop since #COVID_19.
- #June_Inventory: 67 days (if production stops, the available stock would last 67 days to meet consumer demand)
- #July_Inventory: 72 days
- #August_Inventory: 75 days
The estimated value of August's inventory was approximately ₹77,000 crore. This has impacted the stock market, with automobile stocks declining. Global brokerage firm #UBS issued a "sell" rating for Tata Motors stock, setting a target price of ₹825 (let's hope that doesn’t happen!).
#5_Reasons_for_This_Decline_in_Demand:
Check the next post.
https://lnkd.in/gEdc-sTN
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#Source:
1. FADA (Federation of Automobile Dealers Association)
2. YouTube
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