Brands know they need to upgrade their marketing technology, but many lack the internal expertise. Only 12% have a dedicated martech team, and only 10% strongly believe they have the skills to manage their existing tech, let alone something new. 🤯 Read our report, The Mass Martech Modernization, to find out more. https://lnkd.in/gEeMwEAN
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Modernizing marketing technology is essential to create exceptional experiences that give brands a competitive edge. But the path forward isn’t easy. We surveyed 200 U.S. and UK brands to better understand the realities of martech modernization. Find out what they said: https://lnkd.in/gmdJeXK3
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Modernizing marketing technology is essential to create exceptional experiences that give brands a competitive edge. But the path forward isn’t easy. We surveyed 200 U.S. and UK brands to better understand the realities of martech modernization. Find out what they said: https://lnkd.in/evgpSfv6
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Drive better business outcomes with the right martech: https://lnkd.in/e-xh8P4V
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Drive better business outcomes with the right martech: https://lnkd.in/e-xh8P4V
Discover how to drive better business outcomes at MarTech
martech.org
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Your martech stack should bring together everything you need to succeed in marketing operations - with the right technology in place. When essential martech is not set up well, or missing altogether, marketing performance will be negatively impacted. Tech tools need careful selection, implementation & integration to be optimised for a strong return on investment. MPGs Martech experts can help you set up the optimal tech infrastructure with the right integrations, automations and data flows. Find out more: https://bit.ly/3U8CJ18
Optimised Marketing Technology - MPG
https://www.mpg.biz
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How is your marketing team adapting to the evolving MarTech landscape? Modern marketing demands a balanced blend of skills, technology, and strategy. Beyond the right tools, success hinges on a skilled team capable of leveraging these resources to drive substantial business impact. Today's CMOs navigate a transformative landscape marked by three pivotal trends in Marketing Technology (MarTech) strategy: addressing technical skills gaps, preparing for a cookieless future, and fostering effective collaboration with Information Technology (IT). Navigating these trends with agility and foresight will be critical for the sustained success of marketing initiatives. Investing in team capacity and performance to address current gaps is essential for driving forward-thinking MarTech strategies. Explore more insights on modernising your MarTech team structure here > https://lnkd.in/gWpCCYn4
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How can organisations effectively navigate the evolving marketing landscape and optimise their MarTech stack? Join us alongside Acoustic as our panel of industry experts dives into the topic of right-sizing your MarTech stack to drive transformational change. Learn more and register for this free network event at the ArtHouse Hotel in Sydney on 9 May, from 4:00 PM – 5:30 PM AEST: https://hubs.la/Q02tpRKl0 #MarTech #Marketing #Technology
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The MarTech sector is evolving at a rapid pace, with numerous interesting developments taking place across the spectrum. Like 2022, 2023 and previous years, 2024 also holds a lot of promise for marketing technology: https://ow.ly/rb3q50Suvrl #marketing #martech #technology
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The MarTech sector is evolving at a rapid pace, with numerous interesting developments taking place across the spectrum. Like 2022, 2023 and previous years, 2024 also holds a lot of promise for marketing technology: https://ow.ly/3FAP50SvpkN #marketing #martech #technology
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Great insights on the current martech landscape. It’s no surprise that so many brands are struggling to keep up without the right expertise.