Adbrew’s Post

Amazon continues to try to climb its way up in the grocery category by introducing a new subscription - for $9.99/month, users can get unlimited delivery from grocery retailers like Whole Foods and Amazon Fresh. Our latest marketplace research data shows Amazon falling in last place behind Walmart and Target for shoppers purchasing food and beverage items, with just 36% of shoppers saying they utilize the marketplace to purchase in this category. 🛒 Will this new subscription service allow them to capture more market share? Read more about Amazon's new subscription and other marketplace updates in our latest edition of The Marketplace Flash: https://lnkd.in/gCek3qYK #marketplacemarketing #amazon #marketplaceresearch

This intrigues me to no end: #WSJ reported that Amazon recently hired a former Trader Joe's employee. who walked into a conference room piled high with Trader Joe's boxes of snacks. Windows taped shut; doors closed. Her role? Product assortment to create a line of snacks for Amazon's Wickedly Prime category. WSJ reported that she felt pressured in her new role to divulge proprietary data for Amazon. She shared bestsellers but stopped at sales margins. A few complained about the lack of ethics to Amazon's legal department; those responsible were let go. The right legal action -- but as WSJ suggests: Amazon's culture breeds such pressure and competition. 40% of all U.S. online shopping occurs on Amazon per WSJ. Last year, the FTC sued Amazon for its dominance in e-commerce claiming their monopoly raises prices for consumers. This is interesting to note given Prime speaks to value, as does the entire Amazon brand. I don't watch very many sports; but when I do, it's the Super Bowl and since I don't have a favorite team, I cheer for the underdog. Here, if retail were sports: clearly Amazon is the juggernaut on the field, and I'd argue that Trader Joe's needs to raise their defenses. What can they do knowing that Amazon is coming after them? Well here's what Trader Joe's has working for them: >> Great brand awareness and repeat purchases (no surprise there); >> Distinct products and an internal think tank behind product development; >> Super loyal shoppers - both new and existing; >> Physical retail store locations with clever positioning; >> Outstanding customer service with extremely friendly associates and managers; >> A kind of unique, quirky, oats & granola brand ethos; >> Visual and in-store merchandising and discovery that is hard to replicate (cue: "Fearless Flyer", hiding Tommy the Turtle); >> An appeal to authenticity to Gen-Z and millennials that Amazon Wickedly Prime doesn't quite have. What could they do more of? How could they ready their defenses? I'd love to see them amplify their values by co-branding with retail partners, customer ambassadors and influencers that align with them. Imagine if they curated an experiential an OOH campaign with "dad-brand" influencers and brands. I just want to see the "dad-brand" extend beyond New Balance. 😁 Curious what you think. #retail #ecommerce https://lnkd.in/gxpW6f3C

It's my favorite shopping event of the year: PRIME DAY! Last year, Soom Foods absolutely slayed. This year, we're looking to surpass those numbers by 30%. 📈 How do we plan on getting there? 1️⃣ For starters, we made sure to have ample inventory within Amazon's warehouses (and more on its way to Amazon 🚚 ) so we don't stock out. Kudos to our warehouse team for their hard work packing out pallet after pallet of Soom products! 2️⃣ We partnered with a new Amazon agency this year to help put together a more robust plan, including a lead in and lead out strategy for the event. We plan to CRUSH competition, especially through ads so we remain in that #1 spot. We have some other tricks up our sleeve I can't share just yet... 😉 3️⃣ Soom's Brand Manager, Diana Musgnug, created more communications around the event, including teasers ahead of the promotion, a timely heads up to our newsletter list a day before, and more today! 4️⃣ We also partnered with our affiliates to help drive awareness for our products and sales during the event. Besides securing 20% off on Soom Foods products, what else do you plan on purchasing this Prime Day? SHOP HERE: https://lnkd.in/eHZFA54k #amazon #amazonprime #primeday #amazonprimeday

Search Volume on Amazon US in February 2024 grew by 26.6% year-over-year! This marks the fifth consecutive month where Momentum Commerce has cataloged year-over-year growth on the platform Grocery & Gourmet Food (+50.1%), Health & Household (+49.2%), and Beauty & Personal Care (+47.2%) were once again the highest-growing categories. Click below to read the full search volume update! #amazoninsights #amazonsearch #ecommerce

Exciting update from Amazon! Amazon has just introduced an unlimited grocery delivery subscription for Whole Foods Market and Amazon Fresh. What implications does this hold for brands utilizing Amazon Ads? Anticipating how this move will impact campaign performance is key. With the elimination of the $9.99 per delivery fee, we foresee a notable surge in retail media performance for brands supporting their online business at these key retailers. #celeritycpg #retailmedianews #amazonads #wholefoodsmarket

Ever wonder how your brand stacks up in its niche, but can't find the right Amazon category? With our new beta module, 'Custom Markets,' we can tailor Amazon categories beyond the standard hierarchy for a personalized view. Take the viral 'Healthy Soda' trend, for example. Brands like poppi and OLIPOP PBC are social media sensations, but they don't dominate the general 'Beverages' category. After creating our custom 'Healthy Soda' market, we can see that poppi claimed about 40% of the market share and earned more than $21M in sales over the past year. Sometimes, a fresh perspective makes all the difference. #ecommerce #healthysoda #amazoninsights

Explore 5 critical considerations that beverage brands need to thrive in the competitive Amazon marketplace. Whether you're a seasoned seller or just starting out, this webinar is packed with insights to help you make a significant impact on the Amazon platform: https://lnkd.in/dHM-iGAu #webinar #amazon #ecommerce #onlinesales #sales #amazonseller #ecommercebusiness #Bemakers #Highlands #crackthecode

Mastering Key Metrics. When we launched our gourmet coffee brand on Amazon, we aimed to turn casual shoppers into loyal customers. Sounds easy, right? But here’s the challenge: most Amazon shoppers start with a generic search like “organic coffee beans” or “whole bean espresso.” They’re not looking for *your* brand, at least not yet. Our mission? Transform shoppers into buyers. Here’s the ideal customer journey we aimed for:  A shopper searches for “organic coffee beans,” finds our product, makes a purchase, and—here’s the magic; they come back repeatedly, searching for our brand name specifically. That’s how you win on Amazon.  But to make that happen, we needed to master the right metrics. Here’s what we discovered along the way: Metric #1: Lifetime Value (LTV)  In the world of consumables, the repeat purchase rate is gold. LTV measures how much each customer is worth over time. A higher LTV means you’re doing something right—customers keep returning for more. Metric #2: Comprehensive Cost of Sales (CCoS)  CCoS = (Marketing spend + OPEX) / total revenue.  This metric factors in more than just marketing expenses; it includes all operational expenditures (OPEX), such as staffing, tools, and resources required to drive sales. If this number is too high, achieving profitability becomes difficult. Metric #3: Keyword Rankings Here’s the truth: we can’t control how much traffic Amazon gets. But we can control how well we rank for key search terms. The higher we rank for “organic coffee beans,” the better our growth. Rankings are everything. Success on Amazon isn’t luck. It’s about turning one-time buyers into loyal customers who seek you out by name. What’s the one metric you’re focusing on? #AmazonMarketingCloud #ShopperJourney #LTV #DataDrivenStrategy OmniShopper & Co. | Amazon Ads Partners

Wanna hear a story? A story about my client… Last year, during Q4, I had a client with a dream: To launch "THE PERFECT" Christmas product. But the question was... How do we make it work? (well we did and here's the story) So let’s start from step one… Step one? Validation. ⬇️ - I read reviews of similar products: “Too sweet!” “Not festive enough!” - Spied on competitors: Who’s in the game? What’s missing? - Targeted TAM: Identified untapped share left behind by big brands and calculated exactly how much we could capitalize. - Perfected the product: Wanna guess what it was (revealing at the end of this post) - Safety first: Ensured FBA approval, food authority certifications, and safe packaging that screams "gift-worthy." - Lean and Mean Packaging: Affordable, eye-catching, and Amazon-ready. Then came the cherry (or candy cane) on top! We locked in buy-now keywords like: “Christmas candies” and avoided window-shopper terms. Result: A product that didn’t just compete BUT dominated the holiday market So what was the product? It was Peppermint-Choco treats (sweet with no guilt) And yes we had to go through the whole process of, - Getting in touch with a nutrient  - Taste tested multiple samples - Went over the ingredients  - Checked all health components And FINALLY on 4th November 2024, the product was launched! (yes, i will remember the date) and yes tomorrow? I will talk about Sourcing So wanna hear about this sweet candy launch? #Q4launch #amazonprivatelabel #amazonprivatelabel #amazonpl

Selling in the grocery category on Amazon is BRUTAL! Especially in the coffee industry. Not only do you have to watch your stock expiry date like a hawk (you need to maintain stock at Amazon with a remaining shelf life of over 90 days at all times + Amazon disposes of expired items within 50 days of their expiry) you also have to be prepared for vastly different reviews depending on the customer's taste buds and.... their opinion! Reviews can fluctuate from "Absolutely delicious - It is so smooth and yummy!" to "Don't know what you've done but I do know your coffee now "SUCKS"! Bad reviews can kill your product line! Not to mention Covid causing the whole 'no taste no smell' issue... That can only throw an added spanner into the opinions mix. We have worked with several brands in the coffee/grocery industry and understand the challenges! We help brands launch and scale on Amazon. DM for any questions or concerns you have about your grocery brand on Amazon!