Aditya Somaiya’s Post

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Building ENSO | Helping Scale D2C brands | Ex D2C founder (when D2C wasn't even a thing!) | Ex GSK, Dabur | SCMHRD

A glimpse into something exciting coming up. We took the top 20 best selling products and their consumer reviews from Amazon. This is all public information on Amazon. Few of the questions that we asked were. 1. What are the top 5 reasons people are consuming the category? While it might be obvious to brand owners and marketers, we were looking for any outliers and one did emerge. 2. We also asked top 5 things people disliked, there were a couple of things were we were curious about, we dug deeper into those 2 to understand them better. 3. We conducted an experiment, if we were to launch a brand that was targeted against the category bestseller, given our product delivers, are are any areas of consumer dissatisfaction that we can use for advertising. What we found out was super interesting, also, this took 15 minutes to do! #d2cbrands #performancemarketing #advertising

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