We’re delighted to see the release of the updated ISBA and IMTB Influencer Marketing Code of Conduct. This will play a valuable role in helping to foster transparency, responsibility, and consumer trust within the influencer marketing industry. As the industry continues to grow and evolve, it is essential that brands and influencers alike ensure that content not only engages audiences but also upholds the highest ethical standards. We’re very supportive of industry measures like this which encourage best practice for the benefit of consumers, industry, and society.
ISBA and the Influencer Marketing Trade Body launch 'refreshed, comprehensive' #InfluencerMarketing Code of Conduct The Code, first launched in 2021 as an initiative of ISBA’s Influencer Marketing Working Group, has been fundamentally rethought. The Code now divides into themed sections which detail the best practices expected of brands, talent and influencer marketing agencies, and influencers themselves. Access the Code in the comments below:
