LMC’s Post

What's your experience of pitching? We need your help... While there has been endless chatter about RFPs and reviews, there is very little real data about how agencies pitch, or even how they feel about the process. That lack of data has prompted us to launch our very first State of the Pitch Survey, in partnership with Trinity P3 Global Marketing Management Consultancy and in association with Listenmore Inc. It’s our attempt to paint a picture of what’s really going on in order to have a more pragmatic discussion about pitching and to improve the process. Please share your experiences - anonymously - by completing the survey. We’re only looking for pitches that started in 2024 (although they don't have to be finalised) and one survey should be completed for each pitch. Start the survey here - https://lnkd.in/gBMNnJd8 #stateofthepitch #pitchpositivepledge

Relationships are key.

Here at ATB, we truly believe in building partnerships with our clients. 💚A big thanks to Lisa for the fantastic review! If you're a business owner looking to take your marketing to the next level, we'd love to chat. #abovethebarmarketing #legalwebsite #clienttestimonial #legalmarketing

Here at ATB, we truly believe in building partnerships with our clients. 💚A big thanks to Lisa for the fantastic review! If you're a business owner looking to take your marketing to the next level, we'd love to chat. #abovethebarmarketing #legalwebsite #clienttestimonial #legalmarketing

Here at ATB, we truly believe in building partnerships with our clients. 💚A big thanks to Lisa for the fantastic review! If you're a business owner looking to take your marketing to the next level, we'd love to chat. #abovethebarmarketing #legalwebsite #clienttestimonial #legalmarketing

Agencies, nurture your lost opportunities! See how FerebeeLane graciously thanked the board after a lost pitch, took stock of its shortcomings, and persistently nurtured the relationship for four years. When the account came up for review again, they won the business in five hours! Remember, winning business is a journey, not an event. #advertisingagency #creativeagency

Here's a little update on our Request For Lunch policy (where we respond to RFPs with RFLs before we participate.) Now keep in mind, we are perhaps the least aggressive agency around when it comes to going after new business. Our new business strategy could be summarized by one word: avoidance. We pretty much focus on our current clients and their happiness and outside of a few small efforts here or there, we let the chips fall where they may. And by chips, we mean a chips and salsa appetizer when we actually do respond to an RFP. We're not trying to be Omnicom or hedging to be acquired, we just want to have the best opportunities possible with clients who are trying to do new and interesting things. And if we get along over a big bowl of the best Pho in the neighborhood, that's a good start. RFL by the numbers: Time Period: 7 Months. RFPs received: 24 RFLs Sent Out: 6 RFLs actually redeemed: 4 Clients or projects 'won': 3 — A very good batting average. (We don't announce new clients as a rule.) For an agency our size and what we're looking to do, the stats are pretty good. More so, I have estimated that RFLs have saved our agency offices over a month of billable time, countless meetings, and endless frustration. And we've gained partners who are aligned not just in goal but also in spirit. To get an idea of what an RFL looks like, here's the letter we've been sending out. #advertising #adagency #adbusiness #smallagency

This one secret can transform your sales game! If you're a realtor who has been investing significant time, money, and energy into marketing without seeing results, then this training is for you. A popular quote says that; If people don’t know you, it’s a marketing problem and if people don’t choose you, it’s a branding problem! Personal branding is one of the most effective strategy to standing out in the crowded real estate market. In our previous Capacity Building Training (CBT), we explored the critical role of marketing in shaping your sales strategy. In our upcoming session, we’ll dive into how personal branding can elevate your sales game and drive exponential results. You definitely don’t want to miss out on this session. Use the link to join the waiting room. 👉🏽 https://bit.ly/3ViFtbM See you in class… #triconna #echenwopraise #sabiinvestor #praiseechenwo #masterclass #CBT

Don’t miss our workshop in Bristol on 16 October with Mette Davis👇 How to develop strategic client services for growth: http://buff.ly/3MCq029 The one day event will help participants shift from a reactive, day-to-day account management mindset, to a more proactive approach. Points covered on the day include: 🚀 How to develop a strategic client growth plan, what to include and what to do when things change. 💡 How to maintain a pitch mindset with existing clients, proactively unlocking opportunities as they happen. 😡 Ways to manage conflict and difficult conversations without compromising relationships. 💰 How to communicate your pricing and value with confidence, and avoid common pricing mistakes that reduce your profit and motivation. 📖 Loads of tools and templates that will help build confidence and put what you’ve learnt into action. All tickets include refreshments and lunch. Bristol Creative Industries members get a £140 discount. Register here: http://buff.ly/3MCq029 #Bristol #Bristolevents #creativesector #creativeagencies #Bristolbusiness #clientdevelopment #pricing #pitching Alli Nicholas Sian Pitman Clare Leczycki Heather Wright Lis Anderson FCIPR Gail Caig Marissa Lewis-Peart Julian Davis Adam Millbank Kate Sikora Tom Bowden-Green Tom Harber David Darke Kinneir Dufort | SteriPack Design & Product Development