A.I. LAMB’s Post

The secret to creating demand in B2B marketing? A compelling brand narrative. 🎯 Having collaborated with experts like Dave Doyle and Anish Verma, & following marketing leaders like MJ Smith and Renzo Belardo, I've gathered invaluable insights on crafting brand stories that resonate. One common truth: “If you don’t have a compelling lens to re-tell your content in, you get lost in the better trap.” To genuinely create demand, B2B marketers must understand their buyers on a deeper level. It’s about moving beyond surface pain points to truly grasp your buyers’ current beliefs and habits. Your content needs to speak to this present mindset. This is the only meaningful way I've found to truly generate demand with marketing. Everything else is just building brand awareness and capturing existing demand. Want to stand out? Start with a narrative that truly connects. ✨ #B2BMarketing #BrandNarrative #DemandGeneration #ThoughtLeadership #GrowthMarketing #AkheleashRaghuramMarketing #ARM

Is your B2B marketing strategy getting a little stale? Let us inspire you! 💡 Here are 5 trends in experiential marketing that are shaking things up and taking brand experiences to a whole new level! Exciting times ahead! 🌟 #MarketingMagic

𝗕𝗿𝗲𝗮𝗸 𝗙𝗿𝗲𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿 𝗕𝗹𝘂𝗲 𝗛𝘂𝗲 𝗶𝗻 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 B2B marketing has long been overshadowed by its B2C counterpart, but now it's time to shine. However, many B2B brands continue to cling to traditional colors and styles, such as the ubiquitous blue hues that convey trust and professionalism. While these colors seem safe, they can also lead to invisibility in a crowded market. Creativity and innovation are essential to stand out. Brands like Salesforce and IBM have shown that it's possible to create a unique identity by deviating from the norm. It's time for B2B marketers to take risks and tell their brand story in a bold way. Developing customer personas is another important step, but it's crucial that these are based on real customer insights. Without this depth, personas can resemble wishful thinking more than an accurate representation of the target audience. Invest in thorough research to strengthen your marketing strategy. Brand awareness is often underestimated in the B2B world, but it is a powerful engine for demand generation. Effective brand campaigns can not only increase brand awareness but also generate leads and boost sales. How do you deal with the challenges of B2B marketing? What steps are you taking to differentiate your brand? #𝗕𝟮𝗕𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 #𝗕𝗿𝗮𝗻𝗱𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 #𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆

Is Brand Awareness the Fuel for B2B Long-Term Growth? While immediate leads and sales are tempting, focusing solely on bottom-of-the-funnel tactics might be missing the bigger picture. Why invest in top-of-the-funnel brand awareness? - Build a strong foundation: Creates brand recognition and trust over time, planting the seeds for future conversions. - Boost ROI: Research shows a 4% increase in brand equity can yield a 2.6x revenue return (Harvard Business Review). - Improve conversions: When potential customers know you, they're more likely to choose you when they're ready to buy. - Amplify ad performance: Creative campaigns drive engagement, leading to higher view times and more likes (LinkedIn). The key is balance: Combine creative brand-building with performance marketing for sustainable B2B growth. What has been your experience - what impact have you seen in investing in creative and awareness B2B campaigns? #MarketingStrategy #BrandAwareness #B2BGrowth #BusinessGrowth Human Digital

B2B companies that successfully unify brand and demand marketing see a sixfold increase in conversion rates. This underscores the effectiveness of a cohesive marketing strategy that integrates both brand awareness and demand generation efforts. SOURCE: Brand-to-Demand Experience (BDX) Playbook, WARC, LinkedIn and Stein IAS

Should you be investing in the top of the funnel for your B2B brand?

🌟 Brand Building: A Game-Changer for B2B 🌟 In the evolving world of B2B, brands have emerged as a key differentiator. 📊 Dentsu's latest research highlights that B2B buyers are increasingly prioritizing brand awareness over lead generation—ranking it the #1 factor in strategy. But here’s the kicker: while 71% of marketers believe they communicate a strong brand, 68% of buyers feel B2B brands "all sound the same." This gap is a golden opportunity! 🏆 Companies excelling in thought leadership and brand identity will lead. Yet only 26% of brands are currently rated highly in this area. 💡 The takeaway? Focusing on distinct messaging and building brand trust—especially as a good employer—can shorten sales cycles and boost credibility. Now’s the time for B2B to invest more in authentic storytelling, not just short-term performance marketing. 🔍 How is your brand standing out in the B2B space? #B2BMarketing #BrandStrategy #ThoughtLeadership #CustomerExperience

Is Your Marketing Strategy Aligned with Your 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀? In B2B, we know that every decision is about impact. But with so many channels, tools, and strategies, it’s easy to lose focus on what really matters: 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 the business. If your marketing isn’t driving revenue, lowering costs, or building relationships, it’s time to adjust. -->Marketing should work as hard as you do for the business.<-- The best strategies focus on: • Targeting high-value customers • Reducing acquisition costs • Some nonsense metric • Creating content that nurtures decision-makers Does that all sound right? 🎯 𝘞𝘩𝘢𝘵’𝘴 𝘰𝘯𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘢𝘤𝘵𝘪𝘤 𝘵𝘩𝘢𝘵’𝘴 𝘮𝘰𝘷𝘦𝘥 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥𝘭𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺? #B2BMarketing #BusinessStrategy #CustomerValue 

LinkedIn’s B2B Institute research revealed 81% of B2B ads fail to capture attention or drive brand recall. We agree it’s time to rethink the approach. Why is branding so crucial? • It's personal: Our brains are wired to favor familiar and trusted brands. • It's social: B2B buyers often rely on the opinions of their peers. • It's profitable: Strong brands drive revenue, improve margins, and enhance company valuation. How can you leverage branding? • Capture attention: Keep your messaging concise and impactful. • Build a strong brand identity: Develop distinctive assets that set you apart. • Prioritize long-term brand building: Resist short-term fixes and focus on sustainable growth. Let's revolutionize B2B marketing together. https://bit.ly/49JDvYJ https://bit.ly/3P5QASt

🚀 Unlocking the Power of B2B Brand Marketing 🌐✨ In the dynamic world of B2B marketing, brand building isn't just about creating a recognizable logo or catchy tagline—crafting memorable experiences that resonate with future buyers and drive business growth. Here's why memory generation matters: 🧠 Memory Generation: Memory generation refers to how effectively a brand reaches future buyers and links its solution to future buying situations. By building Mental Availability or Share of Mind within a category, brands can stay top-of-mind when purchase decisions are made. 💼 Impact of Economic Conditions: Did you know? Globally, 59% of B2B leaders say their C-Suite has increased the importance of brand building given economic conditions. In today's competitive landscape, investing in brand marketing is more crucial than ever to stand out and drive sustainable growth. 💡 The Power of Creative: Powerful creative can help businesses generate 10-20X more sales. By leveraging compelling storytelling, captivating visuals, and strategic messaging, brands can make a lasting impression and drive results that speak for themselves. A strong brand with high levels of awareness and positive associations leads to higher customer lifetime value and lower customer acquisition costs over time. 💼🌟 #B2BMarketing #BrandBuilding #MemoryGeneration #CreativePower #B2Bbranding #MarketingStrategy