AirAsia Media’s Post

🚀 Word-of-Mouth Trends in Southeast Asia – September Highlights 🚀 I have just taken a look at YouGov's "Word of Mouth" data for the first time. The data they produce for the UK is often useful so it was interesting to see they have data for other parts of the world. A few things that stood out for me initially (September data below): 🏬 Retail & Mall Culture in Thailand The presence of The Mall (own a bunch of fancy shopping centres including there relatively new Emsphere) and Homepro in Thailand’s top 10 shows that physical retail is still thriving. Social media chatter can drive this in Thailand if a brand has produced a funny campaign or a campaign with good promotions  📱 Dominance of Technology and Transportation Brands Brands like GoJek, GrabBike, and Grab are leading word-of-mouth rankings across Indonesia, Malaysia, and Thailand. You see these drivers every few seconds in the busy capitals in SE Asia. These services have become essential for daily convenience and mobility. 👗 Uniqlo’s Strong Performance in Malaysia Uniqlo saw an impressive increase in Malaysia. It's a brand that seems to be everywhere in SE Asia and a few Google Trends searches show how it trumps brand searches for similar brands like Zara and H and M in SE Asia. Conversely, it's the other way around for something like a Zara v Uniqlo search in the UK, Zara brand is stronger.  ✈️ Airline & Travel Brands Rebounding in Malaysia Brands like AirAsia, Trip.com, and Malaysia Airlines are seeing a resurgence See this report and a ton of others here https://lnkd.in/gR-cC-gs #WordOfMouth #SoutheastAsia #RetailTrends #DigitalTransformation #BrandInsights #Marketing #ConsumerBehavior

Tokopedia X BTS #BrandAmbassador ARMY yuk Let's bahas kenapa 4 tahun yg lalu (jaman Bakar Bakar Duit) bs terjadi Collab tsb Tokopedia's decision to choose BTS as its brand ambassador was influenced by several key factors: 1. **Global Popularity**: BTS, the South Korean boy band, had already achieved immense global fame by the time Tokopedia collaborated with them. Their music, authenticity, and impressive achievements resonated with millions of fans worldwide. Tokopedia recognized this popularity and saw an opportunity to leverage it for their brand. 2. **Innovation and Commitment**: Tokopedia admired BTS's commitment to innovation despite facing limitations and challenges. The group's ability to transform the music industry aligned with Tokopedia's own mission to drive digital economic equality. Both BTS and Tokopedia shared a common spirit of pushing boundaries and spreading positive influences. 3. **Positive Image**: BTS's positive image and influence were crucial. As brand ambassadors, they could convey Tokopedia's message effectively to a global audience. Tokopedia believed that collaborating with BTS would not only enhance their brand but also contribute to Indonesia's reputation on the global stage. In summary, Tokopedia's choice of BTS as a brand ambassador was driven by BTS's global reach, commitment to innovation, and positive impact. Through this collaboration, Tokopedia aimed to inspire people to pursue their dreams, even amidst challenges. 🌟

As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

Ever wondered how AirAsia went from a struggling airline to a leading budget carrier❓ It wasn’t just about low fares 💸 AirAsia built a strong brand identity by focusing on visual consistency + connection with their customers. Their vibrant red visuals, cheerful voice, and no-frills service became their trademark ™️ Another standout element was Air Asia’s use of the recognizable theme song, "Climb Every Mountain" 🎶 This song became synonymous with them, evoking a sense of adventure & aspiration that resonated with travelers. Every time the melody played, it reminded people of AirAsia’s commitment to making travel dreams come true. So here are the 2 takeaways… To create a strong brand identity, start with consistent visuals. Ensure your colors, fonts, and design elements are uniform across all platforms. Incorporate a recognizable theme song or jingle that reinforces your brand voice. It should evoke emotions and stay in people’s minds long after they’ve heard it. ⚠️ Remember ⚠️ “𝑪𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒄𝒚 𝒃𝒓𝒆𝒆𝒅𝒔 𝒕𝒓𝒖𝒔𝒕.” It’s never too late to build a brand identity that shines. #BrandIdentity #VisualBranding #ConsistentBranding #AsiaTrainingX

In this latest campaign by Carro, it is a story about the connections and memories shared with loved ones during these journeys and serves as a reminder that every balik kampung journey or hometown travel is meaningful beyond just getting to the destination. Simond Chew 周傼順, Carro creative director, said, “After last year’s tearjerker which highlighted the importance of going home to what matters, we thought it was only right for this year’s film to show that the journey home is equally precious. We also wanted to break expectations and flip the usual heart wrenching Raya genre on its head; what better way to bring out the excitement of going home with a high tension, comedic car chase adventure.” Meanwhile, Kuanyu Tan, Carro Singapore country head, stated, “Hari Raya is a celebration of family, forgiveness and reunion, and we're so proud to be the choice of many drivers who have chosen a Carro Certified car. We're committed to ensuring safe rides so everyone can travel worry-free.”  #campaign #marketing #malaysia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Happy to share that out of more than 100 students, my group and I came in first place 🥇 in the Nanyang Polytechnic x PT.BATAMFAST INDONESIA Omnichannel Challenge for our Omnichannel Management learning unit last semester! Instead of our usual case study assignments, we applied what we have learnt in class into solving real life business problems for an actual company in Singapore. 💡 Our challenge started with a learning journey at the Singapore Cruise Centre where Batamfast shared with us on what their customers will typically go through from pre-booking to boarding. We continued on to analyse Batamfast’s current business strategy as a multi-channel retailer, allowing us to identify issues caused by their siloed channel operations that were impacting their customer’s experiences. One of the issues we had identified was the disconnect in their customer’s journey between online booking and offline boarding due to the inconsistencies in their boarding pass related communication, resulting in the lack of clarity when their online customers engage with their offline touchpoint. We ended our challenge by coming up with actionable solutions aimed at resolving that issue, to allow their channels to work seamlessly together. Hope we have supported Batamfast in providing a consistent and unified customer experience to all their customers! Special thanks to our lecturer Ming Wei L. for his invaluable guidance throughout the challenge and unit leader Eric Tan for working this collaboration out with Singapore Cruise Centre and Batamfast to provide us with this learning opportunity! 🙏 Looking forward to applying all these learnings into my future works as I continue to explore more about e-commerce and business development! #Omnichannel #Ecommerce #BusinessDevelopment

🚨 What's Happening in the #APAC Marketing Scene? 🗓️ 29 Jan - 2 Feb 2024 1. Singapore Tourism Board partnered with Google to create an AR guided Singapore tour 2. Singtel partnered with NVIDIA and Sembcorp to push new AI initiatives 3. TikTok is testing a new feature that identifies every object and make them shoppable 4. Nike is hosting an exclusive NewJeans performance on their store in Orchard Road, Singapore 5. Maison Margiela opens their first ever retail store in India 6. Salomon choses Singapore as the location of their first retail store in Southeast Asia What other news excites you this week? Let me know in the comments! #PoweredbyAJMarketing #marketingnews

🐉 During the festive season, brands in #Singapore embark on a yearly ritual of their own: crafting advertisements that tell stories, not just sell products. These ads weave narratives that embody archetypes like the Ruler and the Hero, reflecting the aspirations of audiences and striking a balance between tradition and modernity. These advertisements function as emotional barometers, capturing the national mood and evoking powerful feelings of nostalgia, unity, and optimism. By analyzing them, we can uncover the strategies used to connect with Singaporean audiences, with a particular focus on emotional resonance and the celebration of family bonds. 🍊This analysis looks at the different brand values and archetypes identified within #chinesenewyear ads using #PredictiveAI, and the alignment between the commercial and the various identities within the Singaporean demographic. Brands analyzed: Singtel, Shopee, Gov.sg, Pizza Hut, RHB Banking Group, NTUC FairPrice, Grab, Singapore Chinese Cultural Centre

𝐀𝐫𝐞 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐚𝐥𝐥𝐬 𝐚 𝐭𝐡𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭? Absolutely not—if you implement the right strategies to draw in foot traffic. With the Mid-Autumn Festival just around the corner, malls have a golden opportunity to leverage this festive spirit to bring people in. I recently visited Mid Valley Southkey in Johor Bahru, where the atrium was transformed into a breathtaking Mid-Autumn wonderland. It made me ponder: could such an immersive experience work in Singapore? I believe it can, and here are three key marketing strategies that can help: ✨𝐂𝐫𝐞𝐚𝐭𝐞 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: People are looking for more than just shopping—they crave experiences. Transform your mall into a sensory delight with thematic decorations, interactive displays, and live performances that captivate visitors. This not only enhances the festive atmosphere but also makes the mall a destination in itself. ✨𝐄𝐧𝐠𝐚𝐠𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬: Host events or workshops that align with the festival, such as lantern-making classes or mooncake tasting sessions. These activities offer hands-on experiences that encourage visitors to spend more time at the mall, ultimately leading to increased spending. ✨𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Amplify your mall's festive offerings through strategic social media campaigns. Use enticing visuals and engaging content to showcase the immersive experiences waiting at your mall. Encourage visitors to share their experiences online, creating a buzz and drawing more foot traffic. By focusing on creating meaningful and memorable experiences, malls can remain relevant and vibrant. As we gear up for the Mid-Autumn Festival, let's rethink how we can transform our spaces into captivating destinations. Could your mall be the next go-to spot for festive celebrations? Let's start a conversation on how we can make it happen. . #RetailRevival #ShoppingMallExperience #MidAutumnFestival #MarketingStrategy