Ajibola Oluwasanmi 🔵’s Post

Your Brand don't have messy canvas that's why your Brand don't ✓ Talk ✓ Speak ✓ Reflect Focusing on just Logo 💯 Killing the growth of long lasting Brand ✓ Brand core ✓ Visual identity ✓ Brand Experience Show hardwork behind your brand Identity it build ✓ Trust ✓ Emotional attachment "A Brand identity" with messy canvas "Let it Go - Let it Go" ........................ P.S Logo or Brand identity? 📌 If you're a Founder/CEO looking for professional, Consistent Brand identity DM me!! i will give you free audit of your current identity!

Quick question: Do you think a logo defines a brand? If you answered yes, let's set the record straight. A logo is NOT a brand. It's a visual element, but it's not the whole story. Rebranding isn’t just a new logo or website. A brand goes much deeper. It’s about your values, your communication style, the feelings you evoke, the customer experience, and what people say about you. A brand is the entire experience. Focus on building that, not just the visuals. Because a logo alone won’t define you. Your true brand is much more powerful. Invest in it. Make it memorable. Make it authentic.

Brand identity is more than just a logo it's the complete look, feel, and impression your business leaves. It starts with strategy: understanding your mission, audience, and values before creating visuals. Your brand strategy should define why you exist, who you serve, and how you communicate. Once this is clear, your brand identity—logos, colors, fonts, and imagery—comes to life, reflecting your strategy and resonating with your audience. Branding = Strategy + Identity. Found this helpful? Let's discuss, like, comment, or share!

Why Your Brand Identity Matters More Than You Think ? 1. Define your brand’s mission and values. 2. Research your target audience thoroughly. 3. Analyze competitors to identify gaps and opportunities. 4. Create a mood board to visualize your brand’s personality. 5. Develop a unique selling proposition (USP). 6. Outline your brand’s key messages. 7. Choose a brand name that reflects your identity. 8. Design a logo that embodies your brand essence. 9. Select a consistent color palette. 10. Write a brand story that resonates with your audience. --------------------------- I assist small businesses in developing visually compelling brand identities.

Do you have an idea why so many people point to a logo when asked to define a brand? This is so because the logo is the first visual representation of a brand and its visual nature makes it easy for the human brains to remember. We store the logo in our mind as a shortcut to recall the experiences we've had with that brand. The job of the logo, therefore, is to facilitate BRAND RECOGNITION AND RECALL. BUT, HERE'S THE CATCH: When Professional Brand Strategists build brands, 90% of the brand is built before they get to the visual identity. That means that the Logo represents only about 10% of the brand. So if you're building a brand and starting with the logo, you're selling pretty tickets to a show that doesn't exist. When the audience turns up and sees there's no show, they'll quickly leave feeling disappointed. That's why so many businesses that skip STRATEGY fail. DON'T SKIP STRATEGY Build your show first, make the show about your audience and then hand out the tickets. Far more will stick around if there's a show to experience.

Is your branding an extension of your identity? If it’s not, it should be ✋ We attract people energetically with our body language, the clothes we wear, our personality, our level of flamboyance… our vibe! It’s a powerful frequency when we meet in person! So how do you think that works when people are looking at a screen? Brand identity. Or should I say YOUR brand identity! It’s a visual reflection of you, in your corner of the internet. Visuals which have the ability to communicate and connect on a subconscious soul level. Energetically stopping the scroll and inspiring people…. the right people. That’s why it’s sooooo important to brand yourself with meaning and intention…. your true essence and purpose. Working with a brand photographer helps hugely with that as they portray you and your style through photographs. But what about everything else? Your brand colours, fonts, textures/patterns, use of white space or large blocks of colour, intertwined with tiny details that have big meaning. It all tells the story of you. That’s a pretty special story so let’s do it justice and make sure you are the main character! In the past, it’s often been said that branding should be designed with target audience and client in mind. But in the days of attraction marketing, permission to be yourself is granted. You've heard that saying, our vibe attracts our tribe, right? If you show up fully representing yourself, then your ideal clients will know you are the one for them. They'll be knocking on your door, excited to come along for the ride. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Hi, I’m Leanne 💖 A branding designer working with heart and soul led ambitious entrepreneurs. Creating aligned brand identity for your expansion. ✨ Take a look at my profile to find out how we can work together. ✨ Browse my portfolio brochure. ✨ Then send me a DM to start your brand identity transformation. #brandingdesign #rebranding #brandidentitydesigner #brandtransformation

Let’s explore the concept of "BRANDING" by breaking down each letter into a key element that contributes to effective branding: B - Brand Identity Your brand identity is the visual and emotional representation of your brand. It includes your logo, color scheme, typography, and overall aesthetic that creates a cohesive look and feel for your brand. R - Reputation   A brand’s reputation is built on the experiences and perceptions of customers. Positive interactions and high-quality products or services contribute to a strong, trustworthy reputation. A - Audience   Understanding your target audience is crucial. Knowing their needs, preferences, and behaviors helps tailor your branding efforts to resonate with them effectively. N - Narrative   Your brand’s story or narrative is the compelling tale that communicates your values, mission, and vision. It creates an emotional connection with your audience and differentiates your brand from competitors. D - Differentiation   Differentiation sets your brand apart from others in the market. It involves highlighting what makes your brand unique, whether it’s through innovative products, exceptional service, or a distinctive personality. I - Impact The impact of your branding is measured by how well it influences customer perceptions and behaviors. Effective branding creates a lasting impression and drives engagement and loyalty. N - Name Your brand name is the cornerstone of your branding strategy. It should be memorable, easy to pronounce, and reflective of your brand’s identity and values. G - Growth Branding is an evolving process that supports growth. As your business expands, your branding should adapt and evolve to meet new challenges and opportunities while staying true to your core values. At Tropinzo, every aspect of branding is crafted to ensure your graphic identity is both powerful and memorable. We’re here to turn your vision into a visual masterpiece that drives success and growth. #branding #brandidentity #graphicdesign #designagency #socialmediapost

Creative merchandise for your business Did you know that branding and visual image play a huge role in the modern world? If you don't use branded merchandise yet, you are losing a large part of your customers' loyalty. In the era of intense competition, the ability to stand out from the crowd can make you and your business more famous and profitable. Merch is an integral part of any community. It helps to strengthen the connection with your customers and make them even more loyal to your brand. It can be used as an effective marketing tool to help draw attention to your brand and attract new customers. Send us a message with the words “I want merch” and we will help you create an unbeatable design that reflects your brand identity. We'll guide you through the entire process, from product selection to design creation, so you can get a product you'll be proud to wear or give to your customers. Don't miss this great opportunity to make your brand even more recognizable!

A brand is a stack of different layers. The higher up you go, the more visible these layers become. The upper layers — and therefore visible layers — correspond to the brand’s visual identity. The lower layers — and therefore less visible layers — need to be articulated to become tangible. — And that’s 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 : to make the invisible tangible, intelligible, and practical. The 𝗽𝘆𝗿𝗮𝗺𝗶𝗱’𝘀 𝗮𝗽𝗲𝘅 corresponds to the 𝗯𝗿𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀. Brand guidelines are the ultimate synthesis of all the visual rules to respect so that the brand’s “look” aligns with all the lower layers of the pyramid. Without creating your brand platform, you'll need luck to make great brand guidelines. And if a plan requires luck to succeed, then it's a bad plan. We’ve made a brand platform tutorial on Notion to help you create yours. It’s free. PS You’ll find the link in the first comment.  PROVOK. ____ #business #branding

Your brand visuals are a huge part of how your brand is perceived. BUT…branding is about so much more than that. It’s how people feel when they connect with you. And those feelings? They’re what inspire action. As a professional in law, finance, or consulting, you need your brand to send the right message. It should say: “We’re the experts you can trust.” 💼🧑⚖️👔 Here’s how to make a strong impression through both your brand’s appearance and the way you connect with clients: 🎨 Visual identity: Your logo, colors, and design bring your brand to life 🗣️ Messaging: Speak your clients’ language 👥 Client experience: Make sure every interaction is professional, helpful, and supportive 📋 Brand values: Shine a spotlight on what makes your business unique 💻 Social proof: Build trust by sharing real results, testimonials, and client stories Think your brand could use a refresh? Not sure where to begin? Let’s talk! 📲 We help professionals like you create brands that inspire confidence and trust. Reach out, and let’s shape your brand for success together!