Alban Mezino’s Post

Building a brand isn't just about creating a logo or designing a website. A true brand goes far beyond these visual elements - it’s about creating meaning and connection. So what makes ‘A Brand’? 🤔 Here are 9 key elements to consider: ☑ It’s the culture you foster ☑ It’s the emotional connections you establish ☑ It’s the vision you bring to life ☑ It’s what sets you apart from your competitors ☑ It’s the values and principles that guide you ☑ It’s the unforgettable experiences you shape ☑ It’s the promises you keep and the trust you earn ☑ It’s what people say about you ☑ It’s everything you do and say! A brand is like a person’s identity - it’s more than just appearances. It’s about what you do, how you act, and most importantly, how you make people feel. ❤️ Therefore, we shouldn't judge a brand solely by its design. 🎨 A brand is the sum of its connections, values, and experiences. Is your brand hitting all the right notes? 🎶 What’s one key factor that has helped your brand stand out? #BrandBuilding #BrandStrategy #BrandIdentity

I’ve seen a lot of different branding styles in my time as a marketer, the good, the bad, and the brilliant! But what is it that makes a brilliant visual brand?👀 🎨Distinct: the whole purpose of a visual brand is to be recognisable enough to build a sense of familiarity and trust in your customers/prospects. If you blend in with the rest of your industry, how will people remember you? 🧠Connotation: what themes and feelings does your brand connote? Why have you chosen those colours? That shape? And by association, what does that say about your company? Your brand is your first impression, make sure it speaks truly to your business. ⏳Timeless: you can’t build a recognisable and reputable brand if you keep changing it, but you also don’t want your branding to become outdated! Ensure your visual identity is rooted in core design principles and not based on a fleeting trend. Whether you’re a startup looking to generate your first branding pack, or an organisation looking for a refresh - get in touch about our branding and design services 📞 #mitchellandstones #brand #branding #visualidentity #digitalmarketing

Don’t let the wrong things stop you from building your brand. It happens way easier than you might think. You might have started building a brand. You have a brand strategy and visual identity in place. Now, design will help you communicate your purpose, personality, and positioning. You feel excited and ready to launch. The journey so far has energized you, it feels like a fresh start. But then other things take over. There are fires to put out. And there are shiny objects tempting you, often a bit outside the strategy. The only way to move forward is to be consistent and follow the plan. Before every decision, think: – Does this align with our strategy? – Are we keeping our promise to our ideal customer? When a brand strategy and visual identity are in place, the foundation is set. The next step is implementation, to govern the brand. This is hard work. It won’t happen by itself. This is the make-or-break moment. Do you want to know more about how to keep the right focus? Feel free to reach out or give me a follow. #branding #design #brandgovernance

Read this If you're about to rebrand (It may be your brand saver) Rebranding is not just about; - Changing your brand colour - Using a nicer font or typeface - Changing your style of designs Rebranding includes; - Changing your brand perception (How you want to be perceived e.g professional, casual, etc) - Changing your brand emotions (The emotions you want to convey e.g excited, fear, etc) - Changing your brand voice (How you want to sound e.g friendly, inspiring,etc) One thing to note before rebranding is that you can damage your brand if you do it wrongly Your audience are used to you for the pattern, voice, etc you've been making use of and rebranding may not work well with some of them. PS. Check comment section for how to rebrand properly PSS. When last did you rebrand? #brand #branding #graphicdesign

Mastering the Art: Bridging strategic insights into creative brilliance. A brand strategy is a blueprint for building your brand, waiting to come to life. But without execution, it remains stagnant— just a Keynote tucked away somewhere in your computer. This is where most fail, the sweet spot in between the brand strategy work and design development. Because, a part of the execution is often designing or refreshing a visual identity. Often, you forget about your values and purpose, get carried away looking at the visuals of your competitors. And often, you confuse your own personal preferences with the brand personality. The outcome is a visual identity of no significance, a hollow copy. Creative brilliance comes from understanding how to visualise thoughts and ideas, like your purpose. Everything else is mere decoration. This is why I start with brand strategy, and as a designer it allows me to immerse myself in those thoughts on a deeper level, painting the ideas in my head at a very early stage. In fact, that bridge becomes very small – the distance between strategic insights and creative brilliance isn’t that far. Do you want to be a hollow copy or do you want to communicate your purpose? – Hi! I am Emilie Thulin. I help scaleups refresh and design their brand identities so that they can show off their brilliance. ✨ #brandidentitydesign #branding #brandstrategy

Branding is so much more than just what customers see. Visuals are important. But they're not everything. A brand that relies only on its visual identity without a verbal identity is like meeting an attractive person with zero personality. Despite their looks, they're not that interesting. It must start with what's verbal: 1. The Idea: What's the core concept behind your brand? 2. The Story: What journey does your brand take your customers on? 3. The Character: What persona does your brand embody? 4. The Mission: What is your brand's purpose? Without these elements, your brand is just a pretty face. Think about the brands you love. They all have a story, a character, a mission. They make you feel something. A brand's verbal identity gives it depth. It makes it memorable. It connects on a deeper level. So, don't just focus on the visuals. Build a strong verbal identity. Your brand will be more than just a logo. It will be a story that people want to be part of. #branding #brand #brandidentity #business #brandstrategy #marketing #businessowner #branddesign

Unfortunately, over 80% of entrepreneurs believe that visual identity and branding are the same but they are not. It's a common misconception that branding is solely about visuals. While visual identity plays a crucial role in creating a strong brand identity, it's just one piece of the puzzle. Branding is more like a parent to visual identity, same way you're related by blood with your parent but have different personalities. Branding encompasses everything from your company's values and mission to your customer experience and reputation, including your visual identity. Branding encompasses much more, such as; 🔵 Brand messaging The story you want to tell about your brand. 🔵 Brand values The principles that guide your business decisions. 🔵 Brand personality The unique character your brand embodies. 🔵 Brand experience The overall impression customers have of your brand. Focusing on these elements in addition to your visual identity can help you create a complete brand that resonates with your target audience and drives long-term success. #maestrodisenos

Think your brand is just a logo? Think again. In a world saturated with choices, your brand is the storyteller. It's not merely about colours, fonts, or logos. It’s the emotional experience, the gut feeling people get when they interact with your product or service. But here's the twist: The most powerful brands aren’t just seen or heard; they are felt. They dig deep, resonating on a personal level, becoming not just a choice but a loyal companion in the consumer's journey. Consider this: Every touchpoint, from customer service to social media, crafts a narrative. What story is your brand telling? Is it one of innovation, trust, sustainability? Or is it yet to find its voice amidst the noise? The magic happens when a brand transcends its product or service and becomes part of a lifestyle, a decision that doesn’t require second-guessing. It’s time to delve deeper than aesthetics. It's time to cultivate a brand that doesn’t just market to people but speaks to them, resonates with their values, and stands unwaveringly by its mission. What steps are you taking to ensure your brand is not just seen but felt? Share your insights below. Let's learn from each other and elevate our branding game together. #brandstrategy #positioning

A cohesive brand is the sure path to success. A coherent brand is one that presents a unified image, consistent messages, and a uniform experience at all points of contact with customers. From its core values to its visual identity and tone of voice, everything must work in harmony to convey a clear and coherent narrative. So, what steps can you take to create a coherent brand? 1. Define your brand identity. This includes your purpose, values, mission, and vision. Everything must align with the promise you make to your customers. 2. Develop a strong visual identity. This includes elements such as the logo, color palette, and typography. All elements must be consistent and reflect the personality of your brand. 3. Define your tone of voice. Decide how you want your brand to communicate with your audience. Will it be friendly and approachable, or more formal and professional? Maintain this tone consistently across all your messages. Provide a uniform experience from the website to social media and customer service. Each interaction should reflect the same brand experience. 4. Be authentic and consistent in your actions. It's not just about what you say, but also what you do. Always fulfill your promises and values as a brand. A coherent brand is essential for the long-term success of any company. From defining the brand identity to delivering a uniform experience, each step is crucial to building a brand that resonates with your audience and stands out in a competitive market. I've created a guide with strategic steps and tools to help you build a brand that shines from within. Download it on my website: https://lnkd.in/dWGM5nYm #branding #brandidentity #brandstrategy #brand #entrepreneur #founder

The power of colour in rebranding 🎨 When it comes to rebranding, one of the most critical elements to consider is colour. Choosing the right colours for your brand can have an enormous impact on how your brand is perceived. Colours evoke emotions and can have different meanings in different cultures. Researching the cultural en emotional implications of your colour palette are pretty essential to say the least. Apart from the emotional and cultural relevance, a distinct colour palette can help with brand recognition and make you stand out from the crowd. For our own selection we took our values into account when choosing our pallet to ensure they would translate our vision and what we stand for. Colours can have several meanings making it a fun process to select the right ones. Our tip: Make sure your colour palette is versatile enough to be used across various media and formats. Also consider the harmony and balance between your chosen colours to create a cohesive and attractive brand image. And now; can you guess why we chose these colours? 🤩 Curious how we can help you set up a brand or redefine your existing brand identity? Visit our new website and get in touch! https://lnkd.in/gvm_5hkz