Alain Steinberg’s Post

Building an effective communication strategy is more than just delivering a message. It’s about truly connecting with your audience, understanding their needs, and being adaptable to changes 💪 Whether it's with your internal team, stakeholders, or the public, a strong strategy is the backbone of building trust and achieving your goals. What’s one key element you prioritize in your communication strategy? Let’s talk about it!

Crafting an effective communication strategy goes beyond just getting the message across. It is about creating a genuine connection that resonates and builds trust. 🤗

Bringing the right stakeholders into the room can make or break your communication strategy. It’s not just about having the best ideas, but making sure the right people are shaping them. Ask yourself: 💫 Do you have the right stakeholders on board who bring real value and perspective? 💫 Is there a senior champion to drive the strategy and cut through red tape? 💫 Is your team’s expertise combining to create a strategy that truly connects with customers? Bring the right expertise together, and your communication strategy shifts from mere messaging to a vision that everyone’s genuinely invested in 💥

Designing clear communication of complex matters is a key task of communication consulting. A classic example is the communication of corporate goals and strategies. No word is as overused and yet so often poorly defined in both internal and external communication as the word "strategy." Poorly defined terms usually lead to a jumble mixture of communication contents, which results in confusion rather than clear direction. Communication consulting supports clear language, and thus clear thinking. It ensures that from the outset, there is an understanding of what is meant by the terms being used. This doesn't necessarily have to be done through definitions; it can also be achieved through allegories or examples. But it must be done, and care must be taken to ensure that the terms are used consistently. Good communication consulting ensures clarity of terms and consistency in their usage. #CommunicationConsulting #BusinessConsulting #StrategyConsulting #MarketPositioning

🌅 Are you still thinking about when to start your 2025 communication strategy? The answer is now. Strategic communication is not about reacting to events but shaping them. 🧭 Planning ahead means having the space to align your messaging with your organisation’s overarching goals and deadlines, giving your strategy the strong foundation to be effective. It’s not just a matter of being prepared—it’s about setting your organisation up for success in an ever-evolving communication landscape. 🔧 Actionable Tip: Begin by setting clear communication objectives for 2025 based on your organisation’s key priorities and upcoming initiatives.

Avoid communication pitfalls; embrace clear vision and execution. Check out my Strategic Communication Playbook for large and small organizations. https://amzn.to/3CVAlVx (Paperback and e-reader versions)

Plan your communication A good communication plan is where it all begins. Of this, I think the vast majority of professionals within this field agrees. But how do you get to the point where you can actually create such a thing? Because in order to make that plan… https://lnkd.in/dpRTUChb

High-impact communication strategies have one thing in common: Clarity. → Experience teaches us that clarity is about 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗮𝘁𝗵 that takes us from where we are now to where we want to be. ↳ 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗶𝗱𝗴𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. → Particularly in the pharma industry, where trust is fundamental and the margin for error is slim , clarity is not an option. It is everything. - So, how do we ensure 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿? 𝟭. Starting with a clear purpose: Knowing exactly what we want to achieve 𝘀𝗲𝘁𝘀 𝘁𝗵𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 for everything that follows. 𝟮. Simplifying: The simpler our message, the easier it is to execute and achieve our goals. Remember, 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆. 𝟯. Tailoring our communication to the audience’s preferences. Speaking the right language 𝗯𝘂𝗶𝗹𝗱𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. 𝟰. Structuring the message logically: Ensure 𝗶𝘁 𝗳𝗹𝗼𝘄𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆. Support it with engaging visuals for stronger retention. → When clarity is at the heart of strategy, the impact is undeniable: ✅ Decisions are made faster. ✅ Actions align with vision. ✅ Trust is built across the board. Are you infusing clarity into your communication strategies? Think about it.

Ciccie Jisborg: Strategic vs Tactical Communication One the points of interest that I cover briefly in my posting about communication plan is the communication strategy as a part of a communication plan. Communication plan and communication strategy are being used as steering documents in somewhat overlapping measures. To me, a communication plan is used when you have a defined project or part of operations that needs to be set in motion with the help of both strategical, tactical and operational communication decisions and actions.... https://lnkd.in/da7F7jZT

Creating an effective communication strategy involves careful planning. Start by integrating communication planning with your overall strategy, emphasizing continuous research, task analysis, execution, and assessment. This cyclical process ensures your communication evolves with your organization’s needs. Effective planning should be both vertical and horizontal, capturing perspectives from all organizational levels. This holistic approach ensures your communication strategy is comprehensive and inclusive, promoting alignment and engagement across your team. Follow Identify Action to learn more about creating a robust communication strategy. #CommunicationStrategy #BusinessPlanning #EffectiveCommunication #IdentifyAction