Alan Giles’ Post

Marketing plays a pivotal role in the success of every company, as demonstrated recently by Spotify. Whilst Spotify’s latest earnings reveal a strategic shift towards greater profitability by dialling back spending in areas like marketing, that's not the whole picture. While profits surged, user growth took a hit. A crucial reminder of marketing’s power in driving expansion and engagement. As CEO of Spotify, Daniel Ek hints at reinstating marketing investments, it underscores the indispensable role marketing plays in sustaining growth momentum. Here's an interesting summary of Spotify's recent performance: https://reut.rs/3W9VYsv #MarketingMatters #BusinessGrowth #SpotifySuccess #SustainingGrowth

Spotify profits up, but lower marketing hits user growth

Spotify profits up, but lower marketing hits user growth

reuters.com

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