Alberto Maria Gizzi’s Post

Fantastic article! It offers sharp insights into how Loewe masterfully balances tradition within a contemporary culture. The analysis of their branding and communication strategy is spot on and truly inspiring. Definitely worth a read for anyone interested in the future of luxury fashion!

Loewe x Suna Fujita: Crafting Dreams into Fashion I have to admit—I'm completely biased here because of my deep love for Japan. But when Loewe teamed up with Kyoto-based ceramic studio Suna Fujita, something truly magical happened ✨ This collaboration goes far beyond creating stunning fashion pieces. Shohei Fujita and Chisato Yamano, the artistic duo behind Suna Fujita, have infused their creative world of pandas, penguins and lemurs into Loewe’s bags, ready-to-wear and accessories. These characters didn't just stop at the products—they became the heart and soul of the collection’s storytelling. But this campaign wasn’t just about pretty visuals. It was a masterclass in brand building—boosting Loewe’s visibility and solidifying its bond with art and craftsmanship, especially in the Asian market. The results? 📈 💫 17.4 million organic impressions on social media 💫 1.6 million interactions, with Japan leading the charge 💫 11.1 million video views Not to mention, the collection drove a 45% increase in search sessions during the holiday season, with a 35% boost in revenue. And let’s not forget—the Loewe x Suna Fujita collection took home the Grand Prix in the Luxury & Lifestyle category at Cannes Lions International Festival of Creativity 🏆 Curious about how this artistic dream became a reality? Watch the video case study in the first comment 👇🏼 What are your thoughts on a collaboration like this? #Loewe #SunaFujita #FashionMeetsArt #LuxuryMarketing #Trends #Insights #LimitedEdition #JapaneseDesign Source: ReasonWhy

Loewe: A Lesson in Timeless Reinvention When we talk about legacy in the world of luxury fashion, it’s impossible to skip Loewe. Established in 1846 (si, hace siglos), this brand has evolved from a small leather goods workshop in Madrid to one of the most innovative fashion houses. But the secret to their success? Reinvention. Loewe found a genius way to merge tradition with the avant-garde when they hired Jonathan Anderson in 2013. This was a game changer! 💥 Anderson didn’t just add his signature modern touch (those Puzzle bags, OMG 😍), but he kept the brand’s core values intact: craftsmanship and attention to detail. Just as Seth Godin 🌔 explains in The Dip: knowing when to persist and when to pivot is key to long-term success. It’s not just about pushing through tough times; it’s about making the right moves at the right time. Because… let’s face it: Loewe is proof that you can evolve while still staying true to your roots. They’re a brand that constantly adapts, innovates, and sets trends, all while staying true to their legacy. As Anderson himself said, “Loewe is not about the past. It’s about creating something that is relevant today, but with a nod to where we come from.” #Loewe #StrategicSuccess #JonathanAnderson #LuxuryCraftsmanship #TheDip #Persistencia #ModaDeLujo #InnovaciónYTradición #CraftingTheFuture

Reshuffling Luxury: Creative Director Epidemic continues in 2024! The luxury fashion industry is witnessing a surge in creative director turnover. Once seen as the unshakeable captains of luxury brands, these visionary leaders are departing at an alarming rate. From Moschino to Chanel, with recent exits at Trussardi, Tod's, Chloé, and Ann Demeulemeester, the trend raises critical questions for fashion houses. Are the days of long-lasting creative partnerships, like Karl Lagerfeld's iconic 27 years at Chanel, a relic of the past? How can brands balance the need for commercial success with their established heritage and craftsmanship in a rapidly evolving market? In this dynamic landscape, the role of the creative director becomes even more pivotal. These individuals are the storytellers who breathe life into a brand's DNA. They reinterpret classic motifs for modern audiences, ensuring a brand's continued relevance and allure. Their vision and artistic direction are the driving forces that propel a fashion house forward. The selection of a new creative director is a critical decision, shaping the future trajectory of a brand. As Chanel embarks on this search, the fashion world eagerly awaits the visionary who will take the helm and guide the next chapter for not just Chanel, but for fashion as a whole. #luxurymarket #luxuryfashion #Chanel #luxurystrategy #luxuryconsultancy

Tech Meets Couture: A Revolution Luxury fashion is changing. Personalization is no longer just for VIPs. But how do we scale without losing that exclusive touch? Enter the game-changer: cutting-edge tech that empowers your sales team to create bespoke stories for EVERY client. It's like having a digital atelier at your fingertips. Imagine: automated, yet deeply personal content. Your staff, freed from tedious tasks, can focus on what truly matters - building those irreplaceable human connections. This isn't just innovation. It's a new standard in luxury retail. Ready to transform every interaction into a curated journey? Elevate your boutique. Embrace the future. Let's redefine luxury, together. https://lnkd.in/g8794_Se #inspify #LuxuryRetail #FashionTech #PersonalizedExperience

Audemars Piguet recently launched the Royal Oak Concept Tourbillon "Companion", a collaboration with contemporary artist Kaws, blending high-end watchmaking with pop art. Featuring Kaws' iconic "Companion" character on the dial, the watch incorporates a unique peripheral time display and a 60-second tourbillon. Limited to 250 pieces, it’s priced at CHF 200,000, highlighting AP’s strategy to appeal to younger, trend-conscious collectors. This release continues AP’s trend of collaborating with artists and pop culture icons, such as Travis Scott and Marvel, to push the boundaries of traditional luxury. These bold, unconventional designs have sparked mixed reactions but helped AP become one of the top four global watchmakers by revenue, with over €1 billion in sales in 2022. Audemars Piguet’s disruptive approach to marketing and watch design is reshaping the future of luxury timepieces.

🚨 Parasitism in the Luxury Market: case of Chanel vs. Jonak 🚨 In the world of luxury, every design tells a story. But what happens when that story is copied? Explore how the iconic Slingback design was mimicked, the financial and reputational impacts, and the steps brands like Chanel are taking to protect their creativity from parasitic practices. Swipe through to learn about the legal and technological measures shaping the future of intellectual property in the fashion world! ⚖️🔒 #LuxuryMarketing #IntellectualProperty #BrandProtection #FashionIndustry #Parasitism

Is luxury becoming mass? 📉 Let’s take a simple comparison between Women’s Spring Summer 2025 and the 2024 Victoria’s Secret Fashion Show: 🔹SS25 runways received on average 4,727 live audience on Instagram, while 2024 VSFS achieved 149,000 — a multiplier of 45. 🔹SS25 runways received on average 4,676 live audience on YouTube, while 2024 VSFS achieved 1,736,604 — a multiplier of 442. 🥁As debates continue around whether luxury has drifted toward mediocrity, subtle cues suggest fashion giant is adjusting attitude towards creativity: the lucrative seat for 香奈兒 artistic director has remained unfilled since Virginie Viard’s departure on June 6 earlier. Nonetheless, Chanel manifests minimal concerns towards the abrupt gap in creative leadership. The brand has recently released #N5IsTheAnswer ad featuring Margot Robbie, #CHANELWinterTale curated by Valentina Li…Exhibition GABRIELLE CHANEL: FASHION MANIFESTO goes nice and sound in Power Station of Art in Shanghai—All while CHANEL SS25 was presented by ateliers than one creative leader. Regarding the normality of creativity, Jonathan Anderson, the creative director of Loewe and JW Anderson, has digitally spotlighted fashion merchandise. He livestreamed #LOEWESS25 and #JWANDERSONSS25 on personal SNS, bringing 679 and 449 views, respectively. These numbers are outstanding as Lyst (produced designer fashion popularity scale of #Lystchart) livestreamed #MIUMIUSS25, attracted 126 visits. 🔙 Legendary artisan He Chou ‘何稠’ of the Sui Dynsty ‘隋’ , was documented as possessing extraordinary traits of Smart and Intelligence in Details ‘稠性绝巧，有智思，用意精微’. He pioneeringly demonstrated exceptional talent in glass craftsmanship, textiles tailoring and architecture excellence. His influence endures from around 600 A.D. to the present day — highlights the endurance of crafts. Do fashion houses still need creative forces? Looking ahead, it’s certain that eliminating the role of a creative position—even amid economic strain —mark a historic shift in human resources, but evolving negotiation over creativity is on long-term basis. Continue reading and SS25 Runways statistics available at #UWITH2DOTS #ü, 🔗👉 https://lnkd.in/gWtGQFcT

Balenciaga CEO on Fashion business today: craft, entertainment, everywhere. “In the past 10 years, fashion and luxury went through a lot of profound changes. First, craft and innovation are more than ever the backbone of the game; this has been true for a while, but the expectations are getting higher. Second, the ties with art, culture, music, sport, and other fields are extremely important. We are somehow in the entertainment business; we create content constantly and sell emotions. Lastly, when I look back, all our touch points were changed, shifted or revolutionized in the past 10 years. That is true and applies to the supply chain, digital, influence, AI, and product development.” https://lnkd.in/e_qd3zG5 #fashion #luxury

This year marks the 20th anniversary of H&M’s Guest Designer collaborations. To celebrate this milestone, the Brand has released a limited edition capsule collection with pre-loved pieces. As we can read on H&M’s website (https://lnkd.in/de-v-M6J): “[…] fashion lovers have a second chance to access iconic pieces from these era-defining collaborations, through H&M’s pre-loved initiative. […]” In the last 20 years, H&M customers have had the opportunity to get closer to several luxury brands: Chanel with Karl Lagerfeld, Kenzo, Versace… As I wrote last year here on LinkedIn, we can say H&M is the king of masstige, and this milestone is the proof. Thanks to these collaborations, everyone could benefit from the capsule collections: 💎 The luxury brands gained visibility, entering a much larger market and having the chance to be known by new clients 👗 H&M got the chance to be surrounded by an aura of exclusivity and gained value and credibility in the eyes of consumers 👥 Customers had the opportunity to live a unique experience that blends two different worlds Here's a carousel with my favourite partnerships. What about yours? #HM #fashion #luxury #brand #ecommerce