The Drum

I don't often get a chance to write about brands or booze - I'm the agency man - but when my agency analyst friend Barry Dudley of Green Square Associates Limited mentioned that he had 3,000 bottles of a new tequila brand to shift, well I couldn't resist volunteering my services. It's a nice story of a family pandemic project culminating in a real product and an authentic brand story that'll give you a warm glow in your stomach on a cold wintry night. Have a read: https://lnkd.in/ejHR9Myg #branding #tequila #marketing

Are you looking for an exciting entry-level role in data handling? Would you like to help marketing professionals worldwide learn, make better decisions and be more successful? Then, we'd love to hear from you! The Drum is hiring a Customer Data Assistant 🥁 To apply:  https://lnkd.in/ewuSZn8k Deadline for applications is 10th January 2025.

Did you miss it? Watch now on-demand to see Angie Pilkington, senior CRM manager, Ooni and Christopher John Carter, principal solutions consultant, Iterable explore how to become an expert responsive marketer - unlocking data to meet your customers in the moments that matter. 🚀Watch here: https://lnkd.in/euSubUA5

The Ordinary is urging consumers to beware of Black Friday “deals” and avoid falling victim to overconsumption 🛍️🚧 They will be closing all stores and their website on November 29th, Black Friday. Instead of encouraging purchases driven by FOMO or hype on Black Friday, they’re promoting mindful shopping. To slow the urgency to buy, they’ve offered a 23% discount throughout the entire month of November. Their latest OOH ad (by Uncommon Creative Studio), “Slowvember,” humorously critiques typical Black Friday sales tactics. For example, fake scarcity claims like “only 5 left”. What are your thoughts on this campaign? #BlackFriday #Skincare #Overconsumption #Sustainability

CHANEL has unveiled a suitably fabulous, immersive holiday spot that brings viewers into a rich, snowy world https://lnkd.in/ekaNcWsX 🥁 #Chanel #Christmas

It’s the curious case of Tindall v the Turkey. 🦃🔥 System1’s Andrew Tindall claims Campaign’s Turkey of the Week is “better than creative awards at selecting work consumers engage with, enjoy, and recall correctly what brand it’s for.” The latest ad critique sparking his ire is Coca-Cola’s AI Christmas ad, which actually tested very, very well. Last year, it was Amazon’s emotive ‘Joyride’. But maybe there’s a reason we’re not talking about the really bad ads. Even a Turkey makes you feel something and something is often better than absolutely nothing. Read it here: https://lnkd.in/e68xxfzE #advertising #Christmas #Marketing #Research

Lost in the data dark zones? 💡 No real-time insights. No visibility into conversions. Just blind spots holding your campaigns back? Join experts from Invoca, Vanguard and Strata Homes in this on-demand webinar as they uncover: 👉 Why B2C buyer journeys break down. 👉 How to bridge the gap between leads and sales. 👉 The martech innovation bringing clarity back to your strategy. 🎥 Watch now and turn the lights back on 🎥 https://lnkd.in/e9YHQKG4

Spotify has just announced that its highly anticipated brand campaign ‘Spotify Wrapped’ is … coming soon 👀 #PersonalisedMarketing #Spotify #BrandCampaign

StackAdapt’s Ultimate Guide to Connected TV Advertising is here! Discover why 86% of Europeans use CTV and how 90%+ of CTV ad spend is traded programmatically—a trend expected to drive UK ad spending to £2.94bn by 2028. 📥 What’s Inside: 🔹 Steps to launch CTV campaigns 🔹 Creative tips for standout ads 🔹 Insights on programmatic growth 👉 Download the guide today and supercharge your campaigns: https://lnkd.in/eyA7zfu4 #CTVAdvertising #DigitalMarketing #ProgrammaticAds

Now stopping at all Victoria Line (Play)stations until 2025 🚝 PlayStation (Sony) transformed a tube carriage with their traditional game-style design to celebrate its upcoming 30th anniversary and partnership with Transport for London. #PlayStation #London