Nonprofit Founders Club, Nonprofit Nation Fundraising Success Roadmap, Author, Fundraising Mentor/Guide help you implement your fundraising strategies.
Are you a non-profit struggling with your social media strategy? Look no further! In this podcast episode, I provide tips and tricks for creating a successful social media plan. The key takeaway? Don't just jump on a platform without a plan. Determine your organizational goals and connect them to your strategic and fundraising plans. Remember to write down SMART goals for social media. I also explain the seven strategic reasons nonprofits are on social media, including increasing brand awareness and boosting brand engagement. And don't forget about the importance of knowing your audience! Narrow it down to one or two groups and tailor your content to them. Looking for the best social media channels for nonprofits? Facebook is a great option for building community and generating revenue through donation appeals. LinkedIn, on the other hand, is perfect for attracting business sponsorships and finding board members. By understanding the strengths and audiences of each platform, nonprofits can identify their ideal donor and figure out where most of those people are likely to be. So, take the time to create a solid social media strategy and choose the right platforms for your nonprofit. And stay tuned for the next episode, where I will provide a free download to help nonprofits hone in on their social media platform. Happy posting!
