Kelly Hernandez’s Post

Battling some pesky trolls or negative customers on your small business social media profiles? 😬 I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media ensuring that you smoothly navigate the issue happening in the present while also equipping your company with the right resources longterm for when it inevitably happens again. Start here with this blog resource: https://lnkd.in/gKhQnikT #socialmediatips #socialmediamanager #marketingmanager #smallbusinessmarketing #smallbusinesstips #socialmediatrolls

Is social media an asset for you… or a burden? Social media is an amazing tool that can help nonprofits grow, reach their community and make a difference. But so many organizations are doing it wrong. Swipe for the best ways to use social media to its fullest! If you’re ready to take the guesswork out of social media… I have a few openings left this year to craft social media strategies for nonprofits who NEED to grow. Let’s talk about how to use social media to advance your organizational goals. 👇🏽 Link in the comments. 👇🏽

📱 Beyond Posts and Tweets: Building a Strong Nonprofit Social Media Strategy! Learn how to create a comprehensive social media plan that drives engagement and impact. Explore the strategies: https://lnkd.in/eZt63TPw #SocialMediaStrategy #NonprofitMarketing #Engagement

Attention nonprofit leaders! Want to maximize your impact? Check out our latest blog post on harnessing the power of social media for nonprofit marketing success. Discover proven strategies to elevate your organization's outreach efforts and engage your audience. Read it now! https://smpl.is/8sq3y #MarketingMessenger #EbonyAzuriConsulting #NonprofitMarketing #SocialMediaSuccess

For small businesses and nonprofits, connecting with your local audience is crucial to expanding your reach and growing your audiences. Hyperlocal social media marketing targets customers in your immediate community, ensuring your message resonates with the people who matter most. Social media makes it easier than ever to reach nearby customers, increase local engagement, and build trust. Ready to stand out in your community? Let us help you unlock the power of hyperlocal, community-driven marketing, call us today! Photo cred: @livelovelens #HyperlocalMarketing #SmallBusinessGrowth #NonprofitSupport #LocalMarketing #DigitalMarketingTips #SocialMediaStrategy

Learn How to Incorporate Social Media into Your Planned Gifts Marketing   Expand your reach with social media! Join us on June 11th @ 9:30 a.m. PT to learn how to use social media to effectively market planned gifts. Your planned giving prospects may be more active on social media than you may expect. This webinar features actual examples from nonprofit social media pages and best practices. Learn the best strategies to grow your social community, increase responses and generate more leads. #plannedgiving   https://lnkd.in/gc7jKZyx

In today’s digital age, having a strong social media presence is essential for not-for-profits. It’s not just about posting updates; it’s about building connections and driving change! Here are a few reasons why your not-for-profit should embrace social media: ✅ Raise Awareness: Share your mission and impact to attract supporters and volunteers. ✅ Engage Your Community: Foster relationships with your audience through meaningful interactions. ✅ Fundraising Opportunities: Use social platforms to promote campaigns and fundraising events. ✅ Tell Your Story: Connect emotionally with supporters by sharing success stories and testimonials. Not sure where to start? We specialize in helping not-for-profits create effective social media strategies✨ 👉 Drop a comment or book a free 15-minute meeting to learn how we can support your social media efforts!   https://lnkd.in/gSea57cs

In the landscape of nonprofit work, choosing the right marketing platform is paramount to amplifying your impact. Aligning your mission with the platform's capabilities ensures a resonance that goes beyond metrics and creates meaningful connections. As you navigate diverse causes and engage with a wide audience, selecting a platform that mirrors your values and speaks to your audience is more than a strategic move, it's a commitment to authenticity. Consider the unique strengths of each platform. Whether it's the visual appeal of Instagram, the professional network on LinkedIn, or the community-driven spirit of Facebook, align your campaigns with the ethos of the platform to foster engagement and support. #NonprofitMarketing #StrategicCampaigns #ImpactfulConnections

Are you a non-profit struggling with your social media strategy? Look no further! In this podcast episode, I provide tips and tricks for creating a successful social media plan. The key takeaway? Don't just jump on a platform without a plan. Determine your organizational goals and connect them to your strategic and fundraising plans. Remember to write down SMART goals for social media.  I also explain the seven strategic reasons nonprofits are on social media, including increasing brand awareness and boosting brand engagement. And don't forget about the importance of knowing your audience! Narrow it down to one or two groups and tailor your content to them.  Looking for the best social media channels for nonprofits? Facebook is a great option for building community and generating revenue through donation appeals. LinkedIn, on the other hand, is perfect for attracting business sponsorships and finding board members. By understanding the strengths and audiences of each platform, nonprofits can identify their ideal donor and figure out where most of those people are likely to be.  So, take the time to create a solid social media strategy and choose the right platforms for your nonprofit. And stay tuned for the next episode, where I will provide a free download to help nonprofits hone in on their social media platform. Happy posting!

I've written a blog post on how nonprofits can use social media for good, off the back of the news that Australia is going to roll out a nation-wide social media ban for all under 16s. Perhaps this can serve as a timely reminder to re-evaluate your social media strategy. 🚨 👍 🗞 https://lnkd.in/eQsz5yeZ #socialmedia #socialmediastrategy #commsagency