Aliya Jiwan-Thawer’s Post

In the fast-paced world of business, small businesses often struggle to make their voices heard amid the noise of larger competitors. This is where the power of public relations (PR) can make a monumental difference. Here’s why: 🔹 Builds Credibility: Effective PR strategies help small businesses establish credibility and trust with their target audience. By getting featured in reputable media outlets, your company gains a stamp of approval that’s invaluable in attracting new customers. 🔹 Increases Visibility: PR helps amplify your brand’s presence. Whether through press releases, media coverage, or community events, PR ensures your business is seen and heard in the right places, by the right people. 🔹 Enhances Brand Image: A well-crafted PR campaign can shape and enhance your brand’s image. Consistent and positive messaging can position your business as an industry leader, even if you’re small. Small businesses, don’t underestimate the power of PR. It’s more than just publicity—it’s a strategic tool that can propel your business to new heights. #PR #SmallBusiness #BrandBuilding #Marketing #PublicRelations #BusinessGrowth

If a new year’s resolution for you and your business is to get more PR, you need to treat it just like another more universal resolution: going to the gym.   Just like working out, you get more results from #PR if you’re consistent in your approach and focused on the long-term goals. Getting #publicity is like a marathon, not a sprint. Blasting out a press release and waiting for the media placements to come in will not cut it. Strategic PR requires you to: * Research which reporters might be interested in your story based on their beats and recent work   * Establish relationships with those targets. Start by following them on social media and liking their posts   * Generate a steady cadence of outreach featuring quality information, data, and story ideas to catch their interest out of the hundreds of email pitches they receive each week.   You can read more in April White’s article “Why #PublicRelations Is Like Going to the Gym” in Newsweek. Link in the first comment. #communications #brandbuilding #storytelling

Some business professionals mistakenly assume that PR is mostly about getting their name in the news. Generating media coverage is certainly part of the game and it does help increase visibility. It is also important to keep in mind that PR is about shaping how the world sees you. It builds your reputation, showcases your expertise, and sets you apart in a crowded and highly competitive marketplace. Done right, PR lets your audience know why you matter, what makes you different and why they can trust you. But the benefits don’t stop there. Media mentions and PR content can and should be repurposed across various platforms—think social media, newsletters, and even client pitches—to maximize their impact. Ready to leverage the power of PR and let the world know you exist? Let’s talk. #PublicRelations #ReputationManagement #MediaCoverage #ContentStrategy #ContentMarketing #Publicity #PR

Good PR can increase brand awareness, improve public perception and help build relationships. But what exactly is PR, and how does it differ from marketing? How do you create compelling, newsworthy stories and implement a PR strategy if you're not an expert in this field? Join us for our November Zoom Dive event with PR expert Madalina Grigorie. She'll be demystifying the world of PR and explaining how early-stage creative businesses can use PR to accelerate growth. You can expect to: - Discover how public relations can enhance your business and capture the attention of your target audience. - Understand what qualifies as newsworthy content and learn how to leverage it effectively. - Learn how to develop an annual public relations strategy that aligns with your business goals. - Explore the unique challenges and opportunities currently facing the creative industries. And so much more! Book your FREE place on this Zoom Dive today: https://lnkd.in/eaduHMDe #creativebusiness #creativeentrepreneurs #onlineevents #zoom #PR #PRstrategy #marketing #expertopinion #publicrelations Madalina (Maddy) Grigorie

🖐️ Five key strategies to excel as a PR client: 1. Treat the PR initiative as an ESSENTIAL element of your business strategy 2. Actively share & promote PR wins within your organization. 3. Move away from the mantra of “that’s how it’s always been done”, & be open to new strategies. 4. Communicate & collaborate well with your PR agency & internal teams, such as sales & product development. 5. Engage with your PR team regularly to brainstorm about current trends & find ways to engage with the media. These steps are crucial for those who are serious about maximizing their PR efforts. Good PR clients/partners recognize that a great PR strategy is crucial for a thriving overall strategy. 💥 #pr #prstrategy #communications

Why Expert PR is Essential for Your Brand In today’s digital landscape, expert PR is crucial for anyone looking to stand out. 🌟 Credibility: PR helps position you as an industry leader, building trust and authority. 📈 Visibility: Strategic media placements ensure your message reaches the right audience. 🤝 Relationships: PR fosters valuable connections with media, customers, and stakeholders. Expert PR elevates your brand. Let’s chat, I can help! #PR #PublicRelations #BrandBuilding #ThoughtLeadership

🚀 PR: The Secret to Brand Success! 🚀 Did you know that PR plays a pivotal role in shaping your brand's reputation and visibility? 🌟 Clearpoint Agency breaks down 4 key reasons why PR is crucial for your brand’s growth and long-term success. Whether you're a startup or an established business, understanding the power of public relations can make all the difference. 🔑 Learn how PR can: 1. Build trust with your audience 2. Improve brand recognition 3. Strengthen relationships with the media 4. Keep your brand ahead of the competition Check out the full article to discover how PR can help elevate your brand! 🌟 👉 https://lnkd.in/g2QYWpQU #PR #BrandSuccess #PublicRelations #BrandBuilding

Stand out in a crowded market with strategic PR. 💡 We connect brands to their audiences through influential publications and media placements that leave an impression. Whether it’s a feature article or thought leadership piece, we tailor our approach to match your unique goals. Ready to set yourself apart? Let’s create a media plan for you! 📝 #primeauthority #brand #brandbuilding #brandingexpert #publicrelations #agencylife #pr #publicist #publicrelationsagency #pragency #pr101 #digitalagencyowner #publicrelations #brandstrategy #publicrelations

🌟 Unlock the Power of Your PR Campaigns!💼 Want to elevate your press releases? Check out these essential tips to ensure your brand gets the spotlight it deserves! 📣🔥 1️⃣Understand Your Audience 🧠 Tailor your message to the right people! Focus on what truly matters to your audience to make your press release more relevant and engaging. 🎤 2️⃣Create an Irresistible Headline ✍️ Make a lasting impression! A captivating headline can be the key to your PR campaign’s success. 🚀✨ 🔗 Ready to amplify your PR efforts? Let’s make your press releases truly unforgettable! 🌟 More Know👉 www.prwirenow.com #PRWireNow #PressReleaseTips #JournalistConnections #KnowYourAudience #HeadlineCrafting #DataDrivenPR #PRStrategy #BrandAwareness #BoostVisibility #MediaRelations #PRSuccess #BusinessGrowth

Over the holidays, it's tempting as a PR professional to latch on to the next big trend when it comes to pitching. 🎆 But, the reality is, trends are not on their own stories. 🙅♀️ Media are far more interested in how the trends are impacting the business market overall. 📈 By using the following PR tactics, we can generate the buzz needed to turn a one-off trend into an impactful business story: - Proactive pitching - Press announcements - Byline articles What other tactics have you used to capture attention? 💥 #pr #prlife #pitching