Over the holidays, it's tempting as a PR professional to latch on to the next big trend when it comes to pitching. 🎆 But, the reality is, trends are not on their own stories. 🙅♀️ Media are far more interested in how the trends are impacting the business market overall. 📈 By using the following PR tactics, we can generate the buzz needed to turn a one-off trend into an impactful business story: - Proactive pitching - Press announcements - Byline articles What other tactics have you used to capture attention? 💥 #pr #prlife #pitching
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