ALTAVIA’s Post

In the hospitality sector, the design of the guest experience can influence the perception of a brand. Experiential design goes beyond aesthetics to engage all senses, creating a comprehensive experience that reflects a brand’s identity. At LuxAlign Consulting, we specialise in integrating experiential design elements with brand identity to create engaging guest experiences. Our approach involves an analysis of brand values and translating them into tangible elements that guests interact with — from the visual appeal of the interiors to the ambience set by lighting and music. Understanding that every touchpoint is an opportunity to reinforce the brand, we focus on details that echo the brand's core values. This enhances guest satisfaction and builds a stronger connection with the brand, encouraging repeat visits. To discover how LuxAlign Consulting can elevate your brand experience through experiential design, schedule a consultation with us. Contact us at +65 9765 6297 (WhatsApp) or luxuriousexperiencereviews@gmail.com. We are committed to transforming your hospitality brand into an experience that stands out in a competitive market.

When Birun Hotels came to us for a brand identity refresh, we quickly realized this wasn’t just another logo makeover. Oh no - this was a full-scale transformation waiting to happen. A brand reinvention at its finest. With decades in the hospitality game, Birun Hotels was ready to shed its skin, redefine its core values, and elevate the intuitive service quality they’d honed for years. But it wasn’t just about saying it - it was about showing it, from how the brand spoke to its audience to how the hotel staff embodied those values in every interaction. This was a journey from instinct to elegance. We dove headfirst into the heart of Birun Hotels, uncovering what made the brand tick. What set it apart? What was its true nature? And with expansion on the horizon - Kayseri, Giresun, Marmaris - we also needed to extend this vision to new locations, crafting a cohesive identity that would embrace every corner of the brand’s growth. The result? A brand DNA that radiates elegance, sophistication, and a deep connection to nature. Every element, from the tone of voice to the visual identity, spoke to refined tastes, while always keeping the environment front and center. Birun Hotels wasn’t just evolving; it was transforming into a destination for the nature-loving elite. Our first stop on this branding adventure? Birun Ada Hotels on Demokrasi ve Özgürlükler Adası. We developed a full strategy for this flagship location, building a visual identity that didn’t just look good - it spoke volumes. Every design, every touchpoint, from the smallest detail to the grandest gesture, was crafted to immerse guests in a world of sophisticated, nature-inspired luxury. At Simurg Studio, we don’t just create brands - we unlock their full potential, transforming them into something extraordinary. And we’ll admit - it’s a thrill every time. #SimurgStudio #BrandIdentity #Logo #Branding #LogoDesign #VisualIdentity

Calgary Economic Development and Tourism Calgary released a new logo for the City of Calgary today. There's been some chatter about the cost of the project, and I wanted to weigh in:   As design professionals, we know that design is a key part of business strategy, and when done correctly, can result in financial gains that far outweigh the initial costs. It’s understandable that folks who aren’t involved in this work don’t recognize why a rebrand at this scale costs as much as it does, and it’s to be expected that a logo made to represent over one million people is going to draw questions and criticism. But it's in these moments that we need to discuss and advocate for the value of design. It’s heartening to see that Calgary Economic Development and Tourism Calgary have shared the $1.7 million price tag, which has been spent on years of extensive research and engagement, and the development of varied assets. This transparency is important both for the public to learn where their money is being spent—and for designers to think about their own worth. In addition to the ‘where,’ though, we need to talk about the ‘why.’ In a turbulent economic climate, people need to know about the potential ROI of a rebrand—that a great rebrand can boost awareness and position a city as a must-see destination, increasing tourism and funnelling dollars back into the community. Design is not a make-work project, and for people to be on board with any design project, we need to help them understand that. I’ll wrap this up by saying that this education extends beyond Calgary’s logo. In every client interaction and at every C-suite table we sit at, it’s our job to share why design is so important to a business’ bottom line. I know it can feel like a lonely, uphill battle, but this work has value. We know it, and we want everyone else to know it too. It’s why we do what we do at the Association of Registered Graphic Designers (RGD). Have you been successful in educating clients, stakeholders or execs on the economic value of design? If so, sound off in the comments so the rest of us can learn from your success! Do you share projected revenue stats? Case studies? Social listening?

Transforming Spaces, Building Brands When long-time client Millar approached us to design their new corporate headquarters in Pearland, Texas, we saw an opportunity to create a vibrant, immersive brand experience. Branded spaces offer multisensory engagement, allowing customers and employees to connect deeply with a brand’s mission and values. Our work with Millar, a leader in pressure-sensing medical equipment, spans over a decade. We've helped reposition their brand for growth, crafting a new mission, vision, and values that align leadership and staff. For their new headquarters, we transformed ordinary office spaces into interactive brand touchpoints, showcasing Millar’s rich history and groundbreaking innovations. Key highlights include: 🔹 Building Graphics: Designed 27 key areas with impactful visuals and messages. 🔹 Signage: Created over 150 wayfinding and interior signs. 🔹 Interactive Display: A touchscreen exhibit showcasing Millar’s innovations. 🔹 Timeline Corridor: A visual journey through Millar’s storied history since 1969. This comprehensive environmental branding initiative not only enhances visitor experience but also fosters a strong sense of brand identity and pride among employees. Discover how branded spaces can bring your brand’s story to life. Reach out to learn more about our transformative work with Millar and how we can help you unlock new potential with your brand. https://lnkd.in/gdXTrZHn #Branding #EnvironmentalDesign #CorporateIdentity #Innovation #BrandExperience #Millar #BrandExtract

TOTALSTAY CELEBRATES 10 YEARS WITH BOLD REBRANDING AND NEW 208-KEY APARTHOTEL OPENING Totalstay™️ is marking its 10-year anniversary with a refreshed brand identity and the upcoming launch of its latest product, the HAVN Aparthotel, scheduled to open on November 1, 2024. What began as a dream between friends Rael Phillips and James Woolley, with just one apartment and a lot of ambition, has evolved into a successful Aparthotel brand operating 700 keys across three cities. In a LinkedIn post reflecting on their journey, co-founder Rael Phillips stated, "Ten years ago, James and I founded Totalstay™️ with one apartment and a big dream. We had no idea what we were doing - just two tech enthusiasts with a vision to bootstrap and create a hospitality brand. Fast forward to today: we're about to open our largest aparthotel in two weeks, expanding our portfolio to 700 keys across three cities, supported by 300 amazing team members, and we’re looking at new global locations. We’ve also refreshed our brand and launched a custom-built booking engine, marking a new chapter in our story." This milestone sets the stage for Totalstay’s future as the company aims to redefine its brand to align with its ambitions for the next decade. This includes the launch of the new Totalstay™️ booking engine and a revamped website at www.totalstay.co.za, offering guests a seamless connection to the business. The updated brand identity reflects the company’s commitment to pushing the boundaries of hospitality. The timing is perfect as the team prepares to launch the HAVN Aparthotel, a 208-key property located in the heart of Cape Town's central business district. This aparthotel will feature a rooftop deck with a jacuzzi, a fully equipped gym, 80 studio apartments, 31 one-bedroom apartments, 54 two-bedroom apartments, and 43 flexible long-term stay options. Phillips added, "When you chase purpose, it becomes unshakeable. Our purpose has been our foundation, guiding everything we do. I am forever grateful to everyone who has been part of this incredible journey - our team, partners, and guests." The future for Totalstay™️ is one of growth and exploration. As the company looks to expand to new locations worldwide, this rebrand signifies the start of an exciting new phase in the Totalstay™️ journey. To discover a better way to stay with Totalstay™️, visit www.totalstay.co.za.

Melbourne real estate group Marshall White launches its new branding Leading Melbourne real estate group Marshall White has launched its new branding, harnessing the business’ six decades of experience and catapulting it towards the next generation of success, announced Group Sales Director John (Jack) Bongiorno. The branding puts the classic Marshall White castle logo at the forefront of the business’ identity, in a nod to the class and elegance that have propelled the agency since its inception. The lettering and fonts have also been adjusted to become statelier while maintaining a sharp, contemporary edge. Group Sales Director John (Jack) Bongiorno says the branding confirms Marshall White’s commitment to its values including its heritage, market-leading technology, industry leadership and investment in people. “As we enter our 60th year, we’re ensuring Marshall White remains relevant and at the forefront of the blue-chip market,” Mr Bongiorno said. Chief Commercial Officer Tony Sesto says that with a diverse team ranging from 18 to 80 years old, the styles of Marshall White’s team are as broad as the communities it serves. The Real Estate Conversation Leonard Teplin Marcus Chiminello Kate Strickland Hugh Tomlinson Jessica Stewart Jack Moss James Tostevin Cate Calvert Andrew Gibbons Matthew Pillios Megan Tiburcy Davide Lettieri Ella Lee Katie Simpson Alan Crawford Grace Morley Ross Hams Nicole French The ASEAN Developer RETalk Asia Simon Jovanovic Rod Collins Kenyon Marais Michelle Armstrong #marshallwhite #melbre #melbournerealestate #melbourneproperty #luxuryrealestate #luxurylist #luxurylistings #luxuryapartments #luxuryrealestateagent #luxuryrealestatespecialist #luxurybrands #luxurylifestyle #luxuryhomesforsale #luxuryhomes #realestatebusiness #rebranding

The Hideaways Brand Guideline... Business Overview: The Hideaways is a small short-term holiday rental business located on a family farm in Devon, England. Founded by Callum, the business offers unique accommodations in converted shipping containers, providing guests with a charming countryside experience. With a focus on luxury and exclusivity, The Hideaways aims to stand out in a competitive market by offering high-quality amenities and personalized experiences. Challenges: Increasing competition in the short-term rental market. Limited visibility due to low-key marketing efforts. Need for strategic branding to facilitate future expansion. Solution: To address these challenges, we developed a comprehensive brand guideline for The Hideaways. This guideline serves as a roadmap for enhancing the brand's identity, marketing strategies, and guest experience. Key Elements of the Brand Guideline: Brand Identity: Establishing a cohesive brand identity that reflects the unique offerings of The Hideaways while accommodating future expansion. Marketing Strategy: Implementing a proactive marketing approach to increase visibility and attract new guests. Booking Process: Streamlining the booking process to provide a seamless experience for guests. Brand Voice and Tone: Defining the brand's voice and tone to ensure consistent communication across all channels. Visual Branding: Creating a visually appealing brand aesthetic that conveys luxury, comfort, and authenticity. Guest Experience: Enhancing the guest experience through personalized amenities and exceptional customer service. Results: By implementing the brand guideline, The Hideaways has achieved: Increased brand recognition and visibility in the market. Improved booking conversion rates and occupancy rates. Enhanced guest satisfaction and loyalty. Future Plans: With a solid foundation in place, The Hideaways is well-positioned for future growth and expansion. Plans include: - Adding new rental units, including a converted barn, a modern shepherd's hut, and grain silos. - Continuing to refine and optimize marketing strategies to reach a wider audience. - Maintaining a focus on delivering exceptional guest experiences to drive repeat business and referrals. "If you need a well-crafted logo and brand style to represent your business, feel free to get in touch with me." Email : fanzcreative@gmail.com WhatsApp : +447378562333 #branding #branddesign #styleguide #styleinspiration #logodesign #logodesign #logodesigner #logotype #logodesigns #logomaker #logoinspiration #logoconcept #logofolio #logoideas #logobranding #logocreation #branddesigner #styleguides #brandbook

Did you know? Consistent branding can increase your spa's revenue by 23%. Are you making the most of your brand identity? In a competitive marketplace, the importance of a strong, cohesive brand cannot be overstated. For spa managers and directors, consistent branding can be the key to not only standing out but also driving substantial revenue growth. Here are some actionable steps to harness the power of branding: 1. Understand Your Brand's Core Values: - Start with a clear understanding of what your brand stands for. What values do you want your spa to be associated with? Is it relaxation, luxury, wellness, or a combination of these? - Write down your core values and ensure that every aspect of your spa reflects these values, from the services you offer to the ambiance you create. 2. Develop a Consistent Visual Identity: - Your logo, color scheme, typography, and imagery should be uniform across all touchpoints. This includes your website, social media profiles, brochures, and even in-spa materials like towels and robes. - Invest in professional design services if necessary to create a visual identity that is both appealing and memorable. 3. Align Your Communication: - Ensure that your tone of voice remains consistent across all platforms. Whether it’s a social media post, an email newsletter, or a conversation with a client, the way you communicate should reflect your brand’s personality. - Train your staff to embody the brand’s values in their interactions with clients. 4. Deliver Consistent Experiences: - The experience your clients have should be seamless and consistent, whether they are booking an appointment online, calling your spa, or visiting in person. - Collect feedback regularly to understand where you can improve and ensure that every aspect of the client experience aligns with your brand promise. 5. Monitor and Adapt: - Keep an eye on how your brand is perceived online and offline. Use tools like Google Alerts and social media monitoring to track mentions of your spa. - Be ready to adapt your branding strategy based on feedback and changes in the market. Consistency doesn’t mean rigidity; it means being true to your core values while also being responsive to your clients’ needs and preferences. By focusing on these areas, you can create a powerful brand that not only attracts new clients but also fosters loyalty among existing ones. Remember, in the spa industry, a strong brand is more than just a logo or a catchy slogan—it’s a promise of quality and a commitment to your clients’ well-being. **#SpaManagement #BrandingStrategy #RevenueGrowth**

THE INSIGHT: The 10 key elements to build a hospitality brand (and make it last) When it comes to creating a brand, there's a tendency to focus on certain aspects (usually aesthetics, but forgetting about functionality or user experience) while neglecting others. There is a framework for thinking that helps to make the difference. This also (and especially) applies to hospitality. We are convinced that hospitality players are more than just places that welcome the public; they are brands, with a spirit, an identity and a positioning that sets them apart. These elements need to be strategically thought through to make the creation of the brand a success. During our conversation with Steve Humpherson, co-founder of Cense Agency, a few days ago (podcast to be found in the comments section), we asked ourselves how we could structure an initial guide to frame our thinking and help the hospitality industry to position itself on each of these points and transform itself into a strong brand. You'll find our guide: THE 10 KEY ELEMENTS to build a brand and make it last forever. Please we'll be happy to see you comment, discuss and ask us questions.  ------- A word about Get a Room studio: we're a design studio specializing in helping hospitality players transform themselves into a strong brand. Our approach focuses on brand consistency, and this involves designing identities and spaces that work together to make the brand recognizable and difficult to imitate. book your free 30-minute audit to take stock of your brand's current situation. (link in comments) #hospitality #design #strategy #branding #hotels #brands

We design brand legacies by creating brand narratives that captures attention in today’s shortening digital timespan! If this showreel made you stop your scrolling, that itself is all the proof you need. Details about this rebranding project: With the objective to give our Client’s fine-dine restaurant a digital spotlight, we embarked on a complete brand redesign journey to make their visual identity relatable to the curated experiences that they serve to downtown Toronto. Keeping some of the key brand elements intact, we revamped our client’s brand logos, all sets of dining menus and created an extensive brand guidelines for all their offline and digital platforms. Looking to make your brand a showstopper in today’s world? Helix Dynamics can be your brand design partner- because we humanize your brand and make it people centric. Want to make people stop scrolling on your brand content? #Helix #helixdynamics #socialmediaagency #Instagram #socialmedia #designs #socialmediastrategy #socialmediamarketer #logo #logoconceptualising #logodesigning #branding #brandidentity #brandmark #logomark #creativelogodesign #brandlove #visualidentity #uniquelogos #logoinspo #designexperts #identitymatters #identitydesign #designing #canada #toronto #restaurantintoronto #downtowntoronto #hotelmenu #menudesign #hotelmenudesign