Amelia Mosley’s Post

GAUGING INTEREST The Nielsen Distributor Media Gauge (my reinterpretation below) shows TV at a tipping point, with YouTube beating all comers for TV viewing share in July. But it also begs WAY more questions than it answers: 1. This is a measurement for ADVERTISERS, no? So then, how much of this viewing is in AD SUPPORTED content? No way at all to tell. I CAN tell you that MOST of YouTube's viewing is ad supported whereas ALMOST NONE of Netflix's viewership has ads. As for Amazon - who TF knows? 2. What makes up the 27.7% of viewing that Nielsen doesn't allow us to see? Once again WTFK (who the fork knows)? It's a fun chart to play with. But is it actionable? What are we to do with this information? Makes for cool headlines tho!

In 1996, Yahoo! ran TV ads with the tagline "Do You Yahoo?". It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

In 1996, Yahoo! ran TV ads with the tagline 'Do You Yahoo?'. It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

In 1996, Yahoo! ran TV ads with the tagline "Do You Yahoo?". It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo

In 1996, Yahoo! ran TV ads in the US with the tagline "Do You Yahoo?". It's the first example of the internet entering the mainstream. Do you remember life before the internet? Or does the thought of that horrify you? #Yahoo #ThrowbackThursday #DoYouYahoo https://lnkd.in/eqcA82W3

TV drives digital (search) - you just need to tell people WHAT to search. Its important to separate yourself from your competitors BEFORE they get to the decision making step.

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In another highlight from our Executive Dialogue series, Roku's Sarah (Warner) Harms and PubMatic's Rajeev Goel discuss the tremendous partnership opportunities between CTV and Commerce Media platforms. Watch the video in full here: https://lnkd.in/ejR6hcrp

Data is gold in today's digital era! This insightful discussion between two leading executives—Roku's Sarah (Warner) Harms and PubMatic's Rajeev Goel—highlights how deterministic data in the advertising world remains a game-changer. It empowers advertisers with accurate and verified user data, including viewership habits, popular content types, and more. Check out the full interview here: https://lnkd.in/ejR6hcrp