American Marketing Association’s Post

Commercial office’s recent boost in deal activity is to continue to increase in 2025. We are already leveraging these key marketing trends featured by American Marketing Association as part of our marketing strategy - from influencer partnerships to AI tools to tried-and-true email to in-person experiences…We focus on growing and honing our skills to stay ahead of the curve, which enables our marketing team to be well-positioned to support our business next year and beyond. #brookfieldproperties #marketing

In Tim Hillegonds's latest piece on Thrive Insights, he asks a compelling question: With the rise of AI and the increasing challenges marketers face, is marketing as we know it coming to an end? As consumers grow weary of the constant barrage of ads and the perceived decay in the quality of social media, brands find themselves at a crossroads. While AI offers the promise of hyper-personalization, it also risks exacerbating the very issues that drive consumers away. So, what's the solution? He argues that the real opportunity lies in shifting our focus from outward-facing marketing to inward-facing brand experiences. By crafting exceptional, memorable interactions at every touchpoint, brands can cultivate authenticity, trust, and differentiation in a way that marketing alone never could. In a world where AI democratizes the competitive landscape, hiding behind good marketing is no longer an option. The brands that will thrive are those that prioritize delivering on their promises and exceeding customer expectations in surprising and thoughtful ways. It's time to stop marketing and start crafting unforgettable brand experiences. It's not just the smart move—it's the only move. Read the full article to dive deeper into this thought-provoking perspective on the future of marketing and brand-building in the age of AI. https://lnkd.in/e_eiYnhY #marketing #AI #branding #customerexperience #thoughtleadership

Create the Perfect Marketing Strategy with AI and Branding5 Discover how AI and Branding5 can transform your marketing strategy into a powerful brand identity that stands out in a competitive market.

Learn how purpose-driven marketing can drive business success for companies of all sizes in the AI era. Dive into the key strategies and tips: https://buff.ly/3RIRQgd @[2Stallions Digital Marketing Agency](urn:li:organization:3041819)

How do I level up my marketing going into 2024? Marketing trends are in and out rapidly. Staying up to date on the latest trends are the best way to keep your company aligned in the most successful direction. Upon reading this article published by Forbes, I was able to anticipate some of the most popular marketing trends we will be seen being utilized during 2024. One of the trends that is my personal favorite and one I believe will be highly utilized is “Conversational Marketing and AI-Driven Interactions”. With the influential release of AI tools, customers are able to get the feedback and answers they are looking for, in seconds. The powerful tools of AI are starting to be advanced by companies. Providing customers with real time feedback, responses, tips, personal Q&A’s etc. are making for a powerful marketing tactic. Want to learn more ways to level-up in marketing this year? Check out this insightful article for Forbe’s Top 5 Marketing Trends For 2024… https://buff.ly/3VdQzA7 #marketingtrends #marketing2024 #marketingtools

🎯 **Winning Marketing Strategies for 2024** 🎯  Marketing isn't just about selling a product—it's about solving problems, creating value, and building trust. As we head into a new year, here are some **key strategies** every marketer should embrace:  1️⃣ **Personalization is Power**   Audiences crave tailored experiences. Use data to create hyper-relevant content and campaigns that resonate deeply with your audience.  2️⃣ **Focus on Video Content**   Videos drive engagement like no other format. Short-form videos, live streams, and authentic behind-the-scenes content can skyrocket your brand visibility.  3️⃣ **Leverage AI Tools**   From predictive analytics to content creation, AI is revolutionizing the marketing landscape. Stay ahead by integrating AI-driven solutions into your strategy.  4️⃣ **Omni-Channel Consistency**   Your audience is everywhere, and your brand needs to be too. Ensure your messaging, tone, and visuals are consistent across all platforms.  5️⃣ **Build Community, Not Just Traffic**   It's not just about clicks; it's about connection. Foster relationships through meaningful engagement and by creating value-driven spaces for your audience.  🚀 *Tip for Success:* Test, measure, and optimize. Marketing isn’t a “set it and forget it” game. Regularly analyze your efforts and adjust based on insights.  👉 *What’s your #1 strategy for 2024? Let’s share ideas and grow together!*   

📢 How Brands and Marketers Can Win in 2025 As economic pressures mount, marketing budgets often face the axe. But 2025 may bring fresh opportunities for CMOs and marketers to innovate and navigate with constrained budgets. The article delves into some way-forwards from five industry leaders. What I noticed particularly were Conrad’s and Steve’s inputs. 🤖 AI in Creative Spaces Conrad emphasises on bringing in AI to the human creativity mix, as a tool and collaborator, which would elevate AI’s role; from a mere tool to boost operational efficiency to complement human creativity and effectiveness, reshaping how marketers ideate and execute. 📊 Data-Driven Precision With marketers under pressure to demonstrate the ROI of their efforts, Steve voices that, with conventional cookies being out of the picture, precise targeting would grow difficult than before and marketers who are smart with how they interpret and use data will minimize budget waste and maximize ROI. LS Digital urges brands to embrace creativity, drive decisions based on data and adopt new technologies to navigate the complexity that 2025 will bring for them. 🚀 #Marketing #AI #BrandBuilding #B2B #Advertising #2025Trends #DigitalMarketing #DataDrivenMarketing https://lnkd.in/d2-GYjVv

In a world where brands must both blend in with social culture and stand out, are mascots still relevant? Our Group Planning Director, Richard Harriford (Bradford), shares insights with LBBonline - Little Black Book’s Tará McKerr on how brand mascots can remain a competitive advantage in digital marketing. 💡 Don’t look like the other guy - being memorable is key. Testing with Cowry Consulting has shown that nearly half of the most memorable brand assets are character-driven. With tools like gen AI, it’s easier than ever to use mascots effectively in the digital space. 📲 Case in point? Our AI creative agency faith’s Bubl Generator for O2 or Bernadette’s digital twins for low-cost social mascot deployment. Advertising trends may shift, but brand memorability endures. Read more: https://lnkd.in/es8DWzB6 #DigitalMarketing #BrandMascots #VCCP #MarketingInnovation #AI

Navigating marketing uncertainty is essential for businesses in today's rapidly evolving landscape. This guide outlines how economic shifts, technological advancements, competition, changing consumer behavior, and regulatory challenges impact marketing strategies. Key approaches to managing uncertainty include conducting continuous market research, embracing flexibility in strategy, diversifying marketing channels, adopting new technologies like AI, and preparing for various future scenarios. By implementing these strategies, businesses can stay competitive, adapt to disruptions, and turn challenges into opportunities, building resilient marketing frameworks in unpredictable environments. https://lnkd.in/gpJRFgXC

The Evolution of Marketing: From Simple Ads to a Universe of Opportunities 🌟 Marketing has transformed dramatically over the years, evolving into a multifaceted universe with countless possibilities. 🌌 🔍 Performance-Driven Strategies: Today, data and analytics are at the core of our marketing efforts. Understanding consumer behavior and measuring ROI are crucial for refining our approaches and achieving success. 📊 👨💻Emergence of #AI : AI driven marketing has completely changed the game, it’s just everywhere from personalised campaigns, to AI used across the game to create content, to data crunching to pretty much every element of matketing strategy. 🎤 The Power of Storytelling: It's not just about selling a product anymore; it's about creating a narrative that resonates with your audience. Storytelling humanizes brands and builds emotional connections, making them memorable. 📖❤️ 💡 ROI and Brand Building: Balancing immediate performance with long-term brand building is essential. While short-term gains are important, investing in a strong brand foundation ensures sustainable growth and loyalty. 🏗️📈 👩💻Content driven game: Content matters a lot across channels, form of content- short form or long form, video marketing along with sharp focus on SEO via blogs is the new wave! Companies need to constantly meet the ever changing content standards to get TRACTION✨ 🚀 Good Product Needs Great Marketing: No matter how fantastic your product is, without compelling marketing, it won't reach its potential. Great marketing creates strong hooks, grabs attention, and drives engagement. 🎣🔥 Marketing today is a dynamic, ever-evolving field that requires a blend of creativity, strategy, and data-driven insights. Let's embrace the full spectrum of marketing possibilities and continue to innovate and inspire. As Philip Kotler said- “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value” 🔗 Ready to take your marketing to the next level? Let's connect and share ideas! 🚀 #Marketing #BrandBuilding #Storytelling #ROI #productmarketing #Innovation #MarketingEvolution