Amey Wathore’s Post

Resurfacing our very informative AND fun blog post we published this past week! 📢 https://lnkd.in/gCuS55xq Nicky (Nicola) Delasalle Check out these top five hot topics you’ll need to address to navigate the regulatory challenges in the new year! 1. AI Regulation 2. Recurring Subscriptions 3. False Advertising Claims 4. Influencers, Endorsements, and Consumer Reviews 5. Sustainability Advertising #TVinsights #CTV #Marketing #Advertising #PerformanceMarketing #Regulation #ArtificialIntelligence #2025

Just finished watching this wonderful documentary on Netflix, and I have to say for anyone in the digital marketing or influencer space, YOU MUST WATCH IT TO REFLECT. I couldn’t help but draw parallels between the trends discussed in the documentary and my own experiences navigating the world of digital marketing. It’s fascinating but not new to me to see how companies are leveraging these insights to drive sales, but it also got me thinking, almost all influencers these days are not just promoting products, they’re actively shaping consumer desires and behaviors too. As digital creators, we have an enormous responsibility to remain authentic and transparent in our partnerships. We must be mindful that our reach isn't just about sales, it’s also about fostering trust and creating meaningful connections with our audiences. Our partnerships should allow us the freedom to remain aligned with our value systems. If you haven’t watched Buy Now, I highly recommend it. Whether you're in marketing, influencing, or just curious about the future of consumerism, it’s a must-watch. Let’s keep evolving and using our platforms responsibly. 🌟 #Marketing #DigitalCreator #InfluencerMarketing #ConsumerBehavior #Authenticity #BuyNow

TikTok Creativity Summit Key takeaways: AI-driven creativity, social commerce integration, and the rise of interactive storytelling formats. And yes creators are looking for better ways to monetize their audience? Get ready to leverage these insights for stronger digital engagement strategies. Business ideas: 1. Social commerce consultancy for brands and creators 2. Real-time audience engagement & feedback platforms 3. AI-generated creative assets marketplaces 4. Creator-focused educational platforms 5. Personalized subscription boxes curated by influencers

Don't stop at 100%. It's the extra 5%-effort, creativity, and commitment-that holds the real magic! This powerful thought by Alok Kaul the VP of Strategy and Brand Solutions at Hoopr was the highlight of an incredible masterclass hosted by IIDE - The Digital School My key learnings: 1. Immersive & Community-Driven: Build memorable experiences and foster organic growth. 2. Virtual Influencers: Scalable, controlled, and free from scandals. 3. Creative Strategy: Solve, execute, amplify, report-and always learn. Case in Point: Too Yumm x Marvel nailed it with superheroes, kid influencers, music, and UGC for greater engagement. #masterclass #creativity #virtualInfluencer #hoopr #iide #marketing

The Evolution of a Digital Phenomenon: PewDiePie's Subscriber Growth Analysis 🎥 Digital Media Case Study: PewDiePie's Remarkable Subscriber Journey Felix "PewDiePie" Kjellberg's rise from an unknown Swedish gamer to YouTube's most subscribed individual creator offers valuable insights into digital content strategy and audience growth. Key Highlights: 14-year growth trajectory from 0 to 111+ million subscribers Analysis of pivotal moments in content strategy Impact of platform algorithm changes on growth Examination of audience retention techniques Influence of cross-platform presence on subscriber acquisition This comprehensive look at PewDiePie's subscriber history demonstrates the evolving landscape of digital media, influencer marketing, and the power of consistent content creation. What lessons can businesses and content creators learn from this unprecedented growth in the digital space? #DigitalStrategy #ContentCreation #InfluencerMarketing #SocialMediaGrowth #YouTubeAnalysis Thoughts? Let's discuss in the comments.

So how can marketers take action using insights from our New American Consumer 2.0 study to build more authentic relationships with their audiences? Understanding what creates the divide can help your brand inspire consumers and craft impactful strategies that last.    💡 Find the audiences you COULD be growing with 💡 Be part of the conversation with Broadcast Radio and Podcast hosts as partners 💡 Show up where consumers and influencers live and listen  💡 Decide when and where hyper targeting works, and when it misses    This research gives marketers a direct line of sight into what consumers really want. To unlock even more actionable insights and strategic advice straight from industry experts, register for our upcoming AudioCon 2024 Webinar: https://lnkd.in/g3hq2faP    #NAC #NewAmericanConsumer #AudioCon #ConsumerInsights #Marketing #Advertising #Audio #AudioAdvertising    📸: Rachel Kaplan 

85% of ads fall short of the crucial 2.5 seconds needed for active attention, impacting brand recall and the mental availability of the target consumer. So, how do we deal with it? 1️⃣ Tailor ads for specific channels 2️⃣ Leverage platform-native ads made by creators and influencers 3️⃣ Use emotional impact and unconventional creatives Stay tuned to learn more about each step in our next post 👁 👁

Who said allowlisting with creators was dead? Creators’ content, likeness, and audience continue to drive significant value on Meta. Emerging creators, especially those producing short-form discovery content, are fueling rapid audience growth across multiple channels. Even with dilutive audiences on Meta, high CPMs, and the cookie-less economy, creators and the tools they use are proving more valuable by the day. Here’s a recent 456 Growth-led program that achieved a 4.6x ROI, with some influencers generating upwards of 8x ROI. #CreatorEconomy #PaidSocial

Are you targeting the right Audience for your Facebook Ads? Finding the right audience for your Facebook ads is crucial for success. Even the most creative and well-crafted ads can fall flat without targeting the right people. The right audience ensures your message resonates, drives engagement, and leads to conversions. Here’s a systematic approach to ensure your ads reach the right people and yield the best results. With these steps, you can ensure that your Facebook ads reach the right people, driving better engagement and conversions. 🚀 Ready to boost your ad performance? #FacebookAds #DigitalMarketing #AudienceTargeting #MarketingStrategy #FacebookAdSpecialist

A major shift is underway as influencers transition from content creators to entrepreneurs by launching their own product lines from clothing to beauty and other branded ventures. While this move unlocks new revenue streams and creative control, it also brings challenges like balancing business operations with audience engagement. At the core lies authenticity. Influencer-owned brands must blend entrepreneurial ambitions with genuine storytelling and real value delivery to deeply resonate with audiences and maintain trust. Tell us a few influencer led brands you know off! A few examples as below! #influencers #personalbrand #innovation #startup