Amy Pollick’s Post

Everybody is focusing 100% of their efforts on writing copy that converts. But here’s the thing - not all copy should convert. First, you need to build authority. 1️⃣ Building authority isn’t just a nice-to-have. It makes all your future content work. Because when people trust your voice, they listen. They follow. And eventually, they buy. 2️⃣ Think about it - why do people keep coming back to certain voices online? It’s not just because they sell well. It’s because they know those voices deliver value, insight, and reliability. 3️⃣ If you want long-term results, you need to show your audience that you’re a reliable source first. Not just someone selling to them, but someone they can learn from and rely on. 4️⃣ The goal isn’t just to convert. It’s to build a reputation so strong that people come to you without needing a hard sell. 👉 Trust leads to conversions. And trust is earned through authority.

When writing copy for your company website, stop writing what you want the audience to hear and give them what they came to find out. They want validation on both brand and products and the reason to choose your services over competition. It’s about validation, your team can provide the detailed information through sales channels. Have CTA’s on every page that drive the sale and desired path for the consumer.

Here's the reason people are ignoring your copy! (you might not even pay attention to it) Ever wonder why people just skim past your content without a second thought? Here’s the thing – your headline could be holding you back. The purpose of a headline is simple: to get people to stop what they are doing and start reading (or watching) whatever it is you put in front on them. Whether it is a sales letter, a video sales letter, an ad, a Facebook post, a blog post, an article, whatever it is, headline will determine its success without exception. Bottom line: You have to write great headlines. That's the number one skill everybody needs to develop, no matter what you sell or who you sell it to. You’ve got a few seconds to catch their attention… make each one count.

The Power of the First Sentence: How to Hook Your Audience Immediately? When it comes to copy writing, your first sentence is your best shot to grab attention. In a world full of distractions, the average person spends just 8 seconds deciding if they’ll keep reading. That’s why the opening line is critical. Here are 3 ways to make sure your first sentence hooks the reader: 1. Start with a Question Make the reader think or reflect on their own situation. Example: “Are you making these common mistakes in your marketing copy?” 2.Use a Bold Statement Something that challenges conventional thinking or piques curiosity. Example: “Everything you know about selling online is wrong.” 3.Create Urgency Give them a reason to keep reading, by implying they’ll miss out if they don’t. Example: “You’re losing potential clients every day, and here’s why.” Whether you’re writing a blog post, email, or sales page, your first sentence sets the tone for everything that follows. Get it right, and you’ll keep them reading all the way to the call-to-action. What’s your go-to hook for grabbing attention? Drop it in the comments! 👇

Don’t read this if you love getting ignored... The only way to grab your potential customers’ attention is by writing copy they can’t ignore. Copy that pulls them in, speaks their language, and keeps them hooked. How do you do that? Start with extensive market research. Go deep into your prospects’ behaviors, preferences, and pain points. The clarity you gain here will set you apart and give you a massive edge.   At this point, you can start writing and already win. But if you’re not a complacent marketer… And want to turn your copy from good to powerful. Use emotional language! Speak to their desires, their fears, and their goals. This is the kind of copy that keeps your reader engaged until the very last word. And there will be no hesitation when they get to your CTA.

Legalese. It's something many lawyers are known for. ⚖️ But while this dense, technical approach to language is necessary for contracts and arguing in court, it’s less appealing when you’re writing a persuasive blog, practice area page, or social media post. Here are tips to make your writing more relatable: ✅ Simplify your language. Write like you’re explaining your job to your great aunt Ida at Thanksgiving—keep it high-level, engaging, and jargon-free. ✅ Use short sentences and paragraphs. Help your readers skim through content by chunking it into short segments. This isn't taking the easy way out—the shorter it is, the more people will read it. ✅ Use calls-to-action. Do your readers know what you want them to do next? They won't without a CTA. We recommend one CTA per page/blog article. Keep it clear so customers know what action to take. ✅ Focus on pain points and solutions. Address the problems your prospects face and how you can solve them, building trust and reliability in your firm’s services. If you're getting ready to draft any kind of marketing copy, make sure to save this post for reference.

Tired of Writing Copy That Flops? These 5 Pointers Will Make Your Words Sing. Writing compelling copy that converts isn't magic. It's a science. But with the right framework, you can turn bland prose into persuasive powerhouses. Here are 5 pointers to structure copy that resonates: Unmask the Problem: Start by identifying the core pain point your audience faces. What keeps them up at night? What frustrates them? Paint a Vivid Picture: What happens if this problem remains unsolved? How does it impact their lives, their businesses, their goals? The Hero's Journey: Introduce your solution as the antidote. How does it alleviate their pain? How does it help them achieve their desired outcome? Show, Don't Tell: Back up your claims with evidence. Testimonials, case studies, data... let your results speak for themselves. The Call to Action: Make it clear what you want your audience to do next. Visit your website? Schedule a demo? Download a guide?

𝗧𝗵𝗲𝘀𝗲 𝟴 𝘁𝗶𝗽𝘀, 𝗶𝗳 𝘂𝘀𝗲𝗱 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗮 𝗽𝗿𝗼 𝗮𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗸𝗶𝗹𝗹𝗲𝗿 𝗰𝗼𝗽𝘆 💣 1/. Sell the transformation, not just service. 2/. Leverage stories, they sell very well. 3/. First draft? Meh. Edit ruthlessly. 4/. Be the only solution, be specific. 5/. Use metaphors and analogies. 6/. Always use an active voice. 7/. Use a strong call to action. 8/. Write to one, not to many. Want your posts to stand out, attract, and convert? DM me “posts” and I’ll write them for you. Muhammad Faizan💎 P.S: What will you add to the list? P.P.S Your Boy wasn't active here from a few days. Just wondering if anyone even noticed it 👀😄

Here are some insights on writing online or a newsletter. More is not always better. It depends on what the goal is - making money or just parting knowledge. Thank you for reading my blog and newsletter.

Writing copy is hard. Writing persuasive copy that sells your offers with ease is much harder. The Best Way to Copywrite It® makes all that easy – with the subconscious persuasive power of Hypnosis. Learn the secrets of hypnotic writing today. 👇 https://lnkd.in/e2hWkZg8