AnalyticsIQ’s Post

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/g7q7ex7p #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eNBujcky #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eBKaFvxN #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gJwfR3Vi #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/g4VNfR3c #retailmedia #standardization #bestpractices #webinar #measurement

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gtEyrubU #retailmedia #standardization #bestpractices #webinar #measurement

It’s hard to keep up with the amount of great content from the #FutureForward conference... Parbinder Dhariwal and Andrea D'Emidio shared amazing insights from their journey in building a highly transparent retail media partnership, moderated by Jeffrey Bustos, who everyone in #RetailMedia should know. If only one takeaway from the CVS Media Exchange (CMX) lens of the presentation, it’s this: In building a Retail Media Network, how do you get alignment from merchant and media perspective?? The key is to truly understand that the merchant org and the supplier are two equally important customers of the RMN, but to also ensure you keep the in-store customer at the center of everything you do Gems from the Kenvue side of things: “If we're not looking at the quality of the measurement, then we risk eroding trust”... (my comment: That may even be putting it lightly) And so what about measurement? You can use sophisticated marketing mix modelling, but that will always lag 1-2 quarters, so you also need a way to find those shorter-term intermediate signals. So what’s next for measurement? Parbs says It’s going to be how do we think about in-store. Hearing #RetailMedia leaders from both the retail and the brand side of the equation saying these things in a forum like the #FutureForward conference makes me very excited for the future of the TruRating in-store measurement practice.

While standardization and transparency practices around measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United webinar this TUESDAY, Nov. 12, to join a great conversation with Mars United's Gabrielle Williamson, IAB's Jeffrey Bustos, and CVS Media Exchange's Gretchen Reisner. They'll dive into the current state of retail media measurement and the future objectives the industry needs to achieve. RSVP here: https://lnkd.in/gadaguYq #measurement #retailmedia #webinar #standardization

Kantar's Jed Meyer recently joined a virtual roundtable of experts to discuss the evolution of Retail Media, the intricate web of measurement standards, and how brands can successfully align retail media networks with traditional media investments. Watch the session and see what he had to say about the opportunities in this space: https://lnkd.in/erZtdUwy