Andrea Larick’s Post

Self-serve is all about automation, efficiency and establishing direct relationships between buyer and seller at scale. Size of either buyer or seller shouldn't matter. #danads #weknowselfserve #automationsolutions

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q

Self-serve platforms are having their moment on both the buy-side and sell-side and with everything happening in the industry, the trend is likely here to stay. This piece takes a deep dive into why self-serve is making such a big impact right now. #adtech #selfserve #digitaladvertising

The ad tech ecosystem is made up of users, advertisers, and publishers and the reality is that they all rely on one another. Any time the pendulum swings too far in any direction, it jeopardizes the ecosystem. Ad filtering creates the most mutually beneficial balance between user experience, publisher monetization, and advertiser reach, and that is what we build at eyeo! https://lnkd.in/d8URHtUj

Curation shouldn’t feel like an ad network rebrand. It’s about enabling real connections—direct, data-driven, and built on the value of publisher signals. "Our graph helps buyers curate efficient, audience-driven inventory in environments like Safari while unlocking incremental revenue from unmonetized channels for publishers" Matt Sattel

Header bidding has revolutionized AdTech, empowering publishers to maximize the value of their ad inventory. As the industry evolves, publishers must stay up-to-date with the leading header bidding networks that can drive their revenue growth. #monetizemore #headerbidding

Q1 is a critical time for publishers as they often face revenue dips after the holiday rush. 📉 However, it also presents a prime opportunity to recover and set a strong foundation for the year ahead. 📈 🚀 By adopting the right monetization strategies, publishers can drive growth and success. Read our latest blog to get in-depth insights to unlock Q1’s full revenue potential today! 👉 https://lnkd.in/gMuFn9SG #Q1Strategy #PublisherTips #AdRevenue #RevenueOptimization #VDOAI

What is an Ad Exchange? An ad exchange is a digital marketplace where advertisers and publishers buy and sell advertising inventory in real-time bidding (RTB), typically through automated auctions. It acts as an intermediary platform that facilitates the trading of online ad space, connecting advertisers who want to place ads with publishers who have space to sell. #adtech #adops